Eva AI DSP
Full-Funnel Amazon DSP, Powered by AI.
Winning on Amazon is no longer just about capturing bottom-funnel demand. It’s about creating it. Amazon DSP (Demand-Side Platform) is the most powerful tool for reaching buyers across the web and on Amazon, but it’s notoriously complex and expensive. Eva AI DSP combines advanced AI-driven audience segmentation with expert management to build, scale, and optimize your entire brand funnel, profitably.
The Problem with Standard DSP Management
Vague Audiences:
You’re burning budget on broad, generic audiences (e.g., “in-market for electronics”) with no clear connection to your specific product.
No Clear ROI:
You see high impression numbers but have no idea if your DSP spend is actually leading to sales or just “assisting” conversions that would have happened anyway.
Disconnected Funnels:
Your DSP (top-funnel) and PPC (bottom-funnel) campaigns are managed in silos, with no shared data or strategy.
High Cost Barrier:
Traditional agency retainers and high minimum spends make DSP inaccessible or unprofitable for most scaling brands.
Eva’s AI DSP Advantage
A Truly Unified Funnel:
Our system connects your DSP strategy directly to your PPC performance and sales data. We use AI to retarget users who saw your DSP ad but didn’t buy, or to build audiences from your PPC conversions.
AI-Driven Audience Building:
We go beyond Amazon’s pre-built segments. Our AI analyzes your customer data to build hyper-specific “lookalike” and “lifestyle” audiences primed to buy your product.
Expert Programmatic Strategy:
You get a dedicated DSP Specialist who translates your brand goals into a full-funnel programmatic campaign, from awareness and consideration to retargeting and loyalty.
Clear Attribution:
We focus on what matters: “New-to-Brand” (NTB) customer acquisition and the “halo effect” on your total sales, providing clear reports on your DSP-driven growth.
The Three Pillars of Full-Funnel Dominance
Audience Intelligence (Top-Funnel):
We build custom audiences to introduce your brand to new, high-potential buyers on and off Amazon.
Programmatic Retargeting (Mid-Funnel):
We use AI to automatically retarget users who viewed your products, your competitors’ products, or even added to their cart but didn’t purchase.
Attribution & Loyalty (Bottom-Funnel):
We measure the true impact of your spend, focusing on acquiring New-to-Brand customers and driving repeat purchases.
| Capability | Standard Tools / Agency | Eva AI DSP Solution |
|---|---|---|
| Audience | Broad, pre-built segments | AI-driven, custom audience modeling |
| Strategy | Siloed (DSP only) | Unified (DSP + PPC + Organic) |
| Bidding | Manual or basic | AI-powered programmatic bidding |
| Primary Goal | Impressions / Clicks | New-to-Brand Customers & Total Sales Lift |
Ready to Build a
Complete Brand Funnel?
Let’s use Amazon’s most powerful ad tool to find and win new customers, everywhere.
Frequently Asked Questions
We move beyond vanity metrics like impressions. We focus on:
- New-to-Brand (NTB) Customers: How many new customers did DSP bring to your brand?
- Detailed Page View Rate (DPVR): Are we driving qualified traffic?
- Total Sales Lift: We analyze the halo effect on your organic and PPC sales post-DSP launch.
Absolutely. This is one of its core strengths. We can build specific audiences of users who viewed your product pages (or even your competitors’ pages) in the last 30/60/90 days and serve them compelling ads to bring them back.
It used to be. Our blend of AI and expert management makes it efficient and profitable for scaling brands. We create strategies that work with your budget to drive measurable growth, not just “brand awareness.”
