Eva AI Google Advertising
From Google Search to Profitable Sales, Powered by AI.
Winning on Google is about capturing intent. But turning a high-intent search click into a profitable D2C (Shopify) sale is the ultimate goal. How do you track that journey? And how do you also measure the “halo effect” it has on your Amazon sales?
Most brands fly blind, wasting money on “clicks” with no idea if it’s driving true revenue. Eva AI Google Advertising unifies your search and total e-commerce strategy, connecting Google’s powerful ad platforms to your D2C analytics and Amazon Attribution data, all managed by a team of search-to-commerce experts.
The Problem with Disconnected Google-to-Commerce Ads
The Attribution Black Box:
You’re spending thousands on Google, but can’t reliably track which keywords drive sales on your Shopify store… or which ones also lead to a purchase on Amazon.
Wasted Ad Spend:
You send expensive, high-intent Google traffic to a D2C landing page that isn’t optimized, or a “cold” click to an Amazon page, hurting your conversion rates everywhere.
Siloed Metrics:
Your Google agency reports on “CTR” and “CPC,” while your D2C team obsesses over the checkout funnel, and your Amazon team only cares about ACOS. The strategies never connect.
No Profit Optimization:
You’re bidding based on “clicks,” not actual D2C profit. You’re flying blind, wasting money on keywords that don’t convert to sales.
Eva’s AI Google Advertising Advantage
A Truly Unified Attribution System:
We are masters of full-funnel e-commerce tracking. Our AI creates a perfect feedback loop, linking Google ad spend directly to Shopify sales, ROAS, and CVR.
AI-Powered Bid Optimization:
For the first time, your Google bids are optimized based on D2C conversion data and profit. Our AI automatically increases bids on Google keywords that are profitably driving sales on your D2C site.
Your Dedicated Search-to-E-commerce Team:
You get a Google Ads Specialist and an E-commerce Brand Manager. They understand how to structure P-Max and Search campaigns for D2C conversion and how to build high-converting landing pages.
Boosted Amazon Rank:
As a powerful secondary strategy, we drive qualified, high-converting external traffic to your Amazon listings. This is a powerful signal to Amazon’s A10 algorithm, creating a “halo effect” that improves your organic keyword ranking.
The Three Pillars of Search Growth
Attribution &
Foundation:
We implement a flawless tracking foundation for your D2C store (via GA4, Shopify API, etc.) and also implement Amazon Attribution to measure the halo effect.
Full-Funnel Campaign
Intelligence:
We build and manage your complete Google funnel (Search, Shopping, P-Max) specifically structured to convert on your D2C site.
Conversion & Rank
Optimization:
Our AI and experts test creative and landing paths (D2C Landing Page vs. Amazon Storefront) to maximize your D2C conversion rate and your secondary Amazon rank lift.
| Capability | Standard Google Agency | Eva AI Google Advertising Solution |
|---|---|---|
| Attribution | Blind (Reports on Clicks/CPC) | Full D2C & Amazon Attribution (D2C ROAS + Amazon ROAS) |
| Bidding | Manual, or based on CPC / Clicks | AI-driven, based on D2C Conversion Rate & Profit |
| Primary Goal | Driving Traffic / Impressions | Profitable D2C Sales & Brand Growth |
| Secondary Goal | (None) | Amazon Rank Boost & Sales Velocity |
Ready to Turn Google Clicks into Profitable Sales?
Let’s connect the world’s largest search platform to your D2C and Amazon storefronts.
Frequently Asked Questions
A standard agency is great at driving traffic. Eva is a commerce intelligence company. We optimize for D2C profit, not just clicks. Our AI builds bidding strategies based on actual purchase data (from Shopify), not just Google signals, and our team optimizes the entire funnel from click to checkout.
Our primary goal is tracking your D2C performance. We integrate directly with your Shopify store, Google Ads conversion tracking, and GA4. This creates a multi-touch attribution model to see the full customer journey, giving you a crystal-clear D2C ROAS.
A standard agency can, but they are operating with incomplete data. Our primary goal is to drive profitable sales to your D2C (Shopify) site. We do this by optimizing your Google bids against your actual D2C profit and conversion data something many agencies only guess at.
However, our real advantage is that our AI also ingests your Amazon sales data. We use your total customer list (from both D2C and Amazon) to build far more accurate and powerful predictive audiences for your “standalone” Google campaigns (like P-Max or YouTube). A standard agency only sees half your customers; we see the whole picture. This makes your primary D2C ads more effective, and (as a secondary strategy) it allows us to run the “off-Amazon” campaigns to boost your Amazon rank, all from one unified intelligence platform.
