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From Social Discovery to Profitable Sales, Powered by AI.
Winning on social media is about creating demand. But turning a passive scroll on Facebook or Instagram into a profitable D2C (Shopify) sale is the ultimate goal. How do you track that journey? And how do you also measure the “halo effect” it has on your Amazon sales?
Most brands fly blind, wasting money on “engagement” with no idea if it’s driving true revenue. Eva AI Meta Advertising unifies your social and total e-commerce strategy, connecting Meta’s powerful audience tools to your D2C analytics and Amazon Attribution data, all managed by a team of social-to-commerce experts.
You’re spending thousands on Meta, but can’t reliably track which campaigns drive sales on your Shopify store… or which ones also lead to a purchase on Amazon.
You send expensive social traffic to a D2C landing page that isn’t optimized, or a “cold” click to an Amazon page, hurting your conversion rates everywhere.
Your social agency reports on “Likes” and “CTR,” while your D2C team obsesses over checkout funnel, and your Amazon team only cares about ACOS. The strategies never connect.
You’re using Meta’s broad “interest” targeting, effectively guessing who your customer is, instead of using your actual purchase data (from Shopify AND Amazon) to find them.
We are masters of full-funnel e-commerce tracking. Our AI creates a perfect feedback loop, linking Meta ad spend directly to Shopify sales, ROAS, and CVR.
We unlock your most powerful asset: your total e-commerce customer data (from Shopify, Amazon, etc.). We use this to build hyper-performant Lookalike Audiences on Meta, finding new shoppers who look exactly like your best customers, wherever they buy.
You get a Meta Ads Specialist and an E-commerce Brand Manager. They understand how to create ads that stop the scroll and how to build high-converting D2C landing pages and Amazon Storefronts that convert the click.
Our partners see an average 40% reduction in operational costs, driven by AI-powered FBA management and ad optimization.
We implement a flawless tracking foundation for your D2C store (via Shopify API, GA4, etc.) and also implement Amazon Attribution to measure the halo effect.
We build your complete funnel, from top-of-funnel (AI-powered Lookalikes from D2C/Amazon data) to bottom-of-funnel (D2C ‘Add-to-Cart’ Retargeting, etc.).
Our AI and experts test creative and landing paths (D2C Landing Page vs. Amazon Storefront) to maximize your D2C conversion rate and your secondary Amazon rank lift.
Standard Social Agency
Attribution
Blind (Reports on Clicks/Likes)
Full D2C & Amazon Attribution (D2C ROAS + Amazon ROAS)
Audiences
Broad Interest Targeting
AI-modeled Lookalikes based on Total E-commerce Data
Optimization
Manual, based on CPC / CTR
AI-driven, based on D2C Conversion Rate & Profit
Primary Goal
Engagement / Brand Awareness
Profitable D2C Sales & Brand Growth
Secondary Goal
(None)
Amazon Rank Boost & Sales Velocity
A standard agency is great at driving traffic. Eva is a commerce intelligence company. We optimize for profit, not just clicks. Our AI builds audiences based on actual purchase data (from Shopify and Amazon), not just Meta signals, and our team optimizes the entire funnel from click to checkout.
Our primary goal is tracking your D2C performance. We integrate directly with your Shopify store, Meta Pixel (CAPI), and GA4. This creates a multi-touch attribution model to see the full customer journey—from the first click on a Meta ad to the final purchase on your site—giving you a crystal-clear D2C ROAS.
As a secondary (but powerful) strategy, we use the Amazon Attribution program. It generates unique tracking URLs for your Meta ads. When a shopper clicks that URL and makes a purchase, Amazon reports the sale back to us. This allows us to measure the “halo effect” of your social ads on your Amazon sales and rank.
It depends on the traffic’s “temperature.” For “colder” top-of-funnel audiences, we typically send traffic to an educational D2C landing page (our primary strategy) or a branded Amazon Storefront to build trust. For “warmer” retargeting audiences (e.g., people who added to a D2C cart), we send them directly to the product page to drive an immediate conversion. Our team tests and optimizes this path.
A structured path to demand growth, ranking acceleration, conversion improvement, and customer value expansion across TikTok, Amazon, and Shopify.
Get a custom 6-month growth roadmap across TikTok, Amazon, and Shopify.
Days 0-30
Days 31-90
Days 91-180
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