Eva AI Meta Advertising
From Social Discovery to Profitable Sales, Powered by AI.
Winning on social media is about creating demand. But turning a passive scroll on Facebook or Instagram into a profitable D2C (Shopify) sale is the ultimate goal. How do you track that journey? And how do you also measure the “halo effect” it has on your Amazon sales?
Most brands fly blind, wasting money on “engagement” with no idea if it’s driving true revenue. Eva AI Meta Advertising unifies your social and total e-commerce strategy, connecting Meta’s powerful audience tools to your D2C analytics and Amazon Attribution data, all managed by a team of social-to-commerce experts.
The Problem with Disconnected Meta-to-Commerce Ads
The Attribution Black Box:
You’re spending thousands on Meta, but can’t reliably track which campaigns drive sales on your Shopify store… or which ones also lead to a purchase on Amazon.
Wasted Ad Spend:
You send expensive social traffic to a D2C landing page that isn’t optimized, or a “cold” click to an Amazon page, hurting your conversion rates everywhere.
Siloed Metrics:
Your social agency reports on “Likes” and “CTR,” while your D2C team obsesses over checkout funnel, and your Amazon team only cares about ACOS. The strategies never connect.
Poor Audience Targeting:
You’re using Meta’s broad “interest” targeting, effectively guessing who your customer is, instead of using your actual purchase data (from Shopify AND Amazon) to find them.
Eva’s AI Meta Advertising Advantage
A Truly Unified Attribution System:
We are masters of full-funnel e-commerce tracking. Our AI creates a perfect feedback loop, linking Meta ad spend directly to Shopify sales, ROAS, and CVR.
AI-Powered Audience Engine:
We unlock your most powerful asset: your total e-commerce customer data (from Shopify, Amazon, etc.). We use this to build hyper-performant Lookalike Audiences on Meta, finding new shoppers who look exactly like your best customers, wherever they buy.
Your Dedicated Social-to-E-commerce Team:
You get a Meta Ads Specialist and an E-commerce Brand Manager. They understand how to create ads that stop the scroll and how to build high-converting D2C landing pages and Amazon Storefronts that convert the click.
Boosted Amazon Rank:
As a powerful secondary strategy, we drive qualified, high-converting external traffic to your Amazon listings. This is a powerful signal to Amazon’s A10 algorithm, creating a “halo effect” that improves your organic keyword ranking.
The Three Pillars of Social Growth
Attribution &
Foundation:
We implement a flawless tracking foundation for your D2C store (via Shopify API, GA4, etc.) and also implement Amazon Attribution to measure the halo effect.
Full-Funnel Audience
Strategy:
We build your complete funnel, from top-of-funnel (AI-powered Lookalikes from D2C/Amazon data) to bottom-of-funnel (D2C ‘Add-to-Cart’ Retargeting, etc.).
Conversion & Rank
Optimization:
Our AI and experts test creative and landing paths (D2C Landing Page vs. Amazon Storefront) to maximize your D2C conversion rate and your secondary Amazon rank lift.
| Capability | Standard Social Agency | Eva AI Meta Advertising Solution |
|---|---|---|
| Attribution | Blind (Reports on Clicks/Likes) | Full D2C & Amazon Attribution (D2C ROAS + Amazon ROAS) |
| Audiences | Broad Interest Targeting | AI-modeled Lookalikes based on Total E-commerce Data |
| Optimization | Manual, based on CPC / CTR | AI-driven, based on D2C Conversion Rate & Profit |
| Primary Goal | Engagement / Brand Awareness | Profitable D2C Sales & Brand Growth |
| Secondary Goal | (None) | Amazon Rank Boost & Sales Velocity |
Ready to Turn Social Scroll into Profitable Sales?
Let’s connect the world’s largest social platform to your D2C and Amazon storefronts.
Frequently Asked Questions
A standard agency is great at driving traffic. Eva is a commerce intelligence company. We optimize for profit, not just clicks. Our AI builds audiences based on actual purchase data (from Shopify and Amazon), not just Meta signals, and our team optimizes the entire funnel from click to checkout.
Our primary goal is tracking your D2C performance. We integrate directly with your Shopify store, Meta Pixel (CAPI), and GA4. This creates a multi-touch attribution model to see the full customer journey—from the first click on a Meta ad to the final purchase on your site—giving you a crystal-clear D2C ROAS.
As a secondary (but powerful) strategy, we use the Amazon Attribution program. It generates unique tracking URLs for your Meta ads. When a shopper clicks that URL and makes a purchase, Amazon reports the sale back to us. This allows us to measure the “halo effect” of your social ads on your Amazon sales and rank.
It depends on the traffic’s “temperature.” For “colder” top-of-funnel audiences, we typically send traffic to an educational D2C landing page (our primary strategy) or a branded Amazon Storefront to build trust. For “warmer” retargeting audiences (e.g., people who added to a D2C cart), we send them directly to the product page to drive an immediate conversion. Our team tests and optimizes this path.
