Eva for CPG Brands
Maximize Margins. Master the Digital Pantry
For Consumer Packaged Goods (CPG) brands, Amazon is a game of pennies. High sales velocity is meaningless if FBA fees, storage costs, and unfulfillable inventory eat your margins. In a category defined by “Grocery & Gourmet” standards, you cannot afford operational slip-ups.
Eva transforms your CPG operations from a logistical headache into a profit engine. We move beyond simple selling to engineer a high-efficiency supply chain. By leveraging Smart Bundling to increase Average Order Value (AOV) and automating Expiration Date Management, we ensure that your product isn’t just flying off the shelf it is actually profitable.
The Problem: The Velocity Trap
The "Single Unit" Margin Killer:
Selling low-ticket items (e.g., a $5 sauce) individually is financial suicide on Amazon due to minimum referral and FBA pick-and-pack fees.
The Spoilage Risk:
In categories like Grocery and Supplements, managing Expiration Dates and “Meltable” inventory is critical. One bad batch or expired unit can lead to account suspension.
Customer Churn:
CPG relies on habit. If you don’t aggressively convert shoppers into Subscribe & Save members, you are constantly paying to re-acquire the same customer.
Stockout Penalties:
High velocity means fast depletion. If your Replenishment Forecasting isn’t precise, you go out of stock, losing your “Category King” ranking overnight.
Eva’s CPG Advantage: The "Smart Bundle" Strategy
We don’t just optimize ads; we optimize your offer structure. Our data-driven approach fixes the unit economics of CPG.
1. Smart Bundling & AOV Engineering
We stop the bleeding on low-margin items. Eva analyzes your catalog to create Virtual Bundles and Multipacks (e.g., “Variety Pack: 3 Flavors”). This increases the basket size, dilutes the impact of FBA fees, and allows you to dominate the “Frequently Bought Together” widget without physical repacking.
2. Expiration & Inventory Precision
We treat your inventory as a perishable asset. Our system tracks batches and expiration dates, ensuring a “First Expiring, First Out” (FEFO) logic where possible. We proactively manage removal orders for aging stock to protect your brand health and prevent negative customer experiences.
3. The "Subscribe & Save" Flywheel
We shift the focus from “Sales” to “Subscribers.” We use Amazon DSP to target past purchasers at the exact moment they are likely to run out, driving them to subscribe. This builds a moat of recurring revenue that competitors cannot breach.
The Three Pillars of CPG Profitability
Logistical Defense:
We monitor your IPI Score and storage limits daily. By keeping inventory lean and turning stock fast, we minimize long-term storage fees and maximize warehouse capacity.
Margin-Based Pricing:
We don’t just price to win the Buy Box; we price for profit. Our AI Repricer factors in the exact FBA fee, COGS, and referral fee for every SKU, ensuring you never sell at a loss during a price war.
Category Share of Voice:
In CPG, visibility is shelf space. We execute aggressive Sponsored Brand campaigns to own the top of the search results for generic category terms (e.g., “Organic Protein Bar”), forcing your brand to become the default choice.
| Capability | Standard Agency | Eva CPG Specialist |
|---|---|---|
| Unit Strategy | Single Unit Focus | Smart Bundling & Multipacks |
| Inventory Mgmt | Basic Quantity Tracking | Expiration Date & Lot Tracking |
| Pricing | Chase the Buy Box | Profit-Based AI Repricing |
| Customer Goal | One-Off Transaction | Subscribe & Save Retention |
| Analytics | Revenue Only | True Net Margin & SKU Profitability |
Stop selling at a loss. Start scaling efficiently.
Optimize your unit economics and own the grocery aisle.
Frequently Asked Questions
Amazon charges a minimum FBA fee for every unit picked. If you sell three items separately, you pay that fee three times. If you sell them as a bundle, you pay it once. This instantly increases your net margin by 20-30%. Eva identifies the perfect bundle combinations to maximize this benefit.
Selling expired goods is the fastest way to get suspended. We utilize advanced inventory tracking to monitor the age of your inventory. We alert you to pull stock before it becomes “unsellable” and strategically lower prices to clear out goods approaching their expiration window.
Yes. Amazon rewards products with high subscription rates. We optimize your listing copy, offer discounts (coupons), and run retargeting ads specifically designed to educate customers on the benefits of subscribing, drastically increasing your Customer Lifetime Value (LTV).
Yes. Amazon has strict rules for meltable products (like chocolate or gummies) between April and October. We help you plan your inventory flow to ensure you are stocked up before the restrictions hit and manage FBM (Fulfilled by Merchant) switch-overs if necessary.
