After the busy holiday shopping season, you may feel like the business is slowing down. Luckily, Valentine’s Day is just around the corner, and many shoppers turn to marketplaces like Amazon to buy their special someone a gift. If they find the perfect gift for someone special in their lives, surely they are more than ready to spend a little more money. This is an excellent opportunity for your Amazon store to get the needed boost in sales.
We share some tips on how Amazon sellers can prepare for Valentine’s Day and increase their sales.
How Amazon sellers can prepare for Valentine’s Day?
As eCommerce’s popularity continues to increase, even more shoppers search for Valentine’s Day gifts online. Therefore, as an Amazon seller, it’s necessary to be prepared, and here are the best Valentine’s Day tips to take advantage of this huge sales opportunity.
Use Themed Keywords to Increase Amazon Sales
One thing to keep in mind is that on Valentine’s Day people tend to surprise their loved ones with very traditional gifts. Even the color scheme traditionally follows the trend of red and pink products. The most popular Valentine’s Day gifts are typically from one of the following categories:
- Candy & Chocolate
- Flowers & Plants
- Gift cards
- Consumer electronics
- Men’s accessories
- Women’s accessories
However, if your product does not fall into one of these categories, do not worry. This is not a rule and there’s a chance your product is the perfect gift for someone. Many prefer to get their significant other a more original gift or something that suits their personality better. You know your customers the best, so try to identify and aim for their sweet spots.
However, if your product does not fall into one of these categories, do not worry. This is not a rule, and there’s a chance your product is the perfect gift for someone. Many prefer to get their significant other a more original gift or something that suits their personality better. You know your customers the best, so try to identify and aim for their sweet spots.
But how to get these potential gift-givers to find your products? A great tip to increase traffic to your listings is to add new keywords. In addition to your most relevant keywords, consider inserting phrases such as “gift”, “present”, and “valentine’s day” to get Amazon to index your items.
Create Gift Bundles
With imagination and creativity, you can put Valentine’s Day twist into your products. If you know your audience well and have the opportunity, bundle your products together to create an ultimate Valentine’s Day gift. Just keep in mind that Amazon has certain policies regarding product bundles.
This is a great way to differentiate from the competitors and allows you to extend your keyword options and get more visibility. Ensure that your bundles are your highlighted items, especially the first two weeks before February 14th.
Increase Amazon Sales Through The Buy Box
Especially on the Amazon mobile app, the position of the Buy Box plays a crucial role. On a desktop, 82% of Amazon sales go through the Buy Box, and the amount is even higher on mobile purchases. On the app, it is located directly under the product image and price, quickly grabbing your potential customer’s attention. For this reason, it’s crucial that your product wins the Buy Box.
How do I ensure that my product wins the Buy Box? First things first, make sure you are eligible for the Buy Box. If you have purchased the professional seller account and the item you’re selling is in a new condition, check your status Amazon Seller Central, and you’re good to go. How to actually win the Buy Box, there is only one best way, which is to use the fastest Amazon repricer. Eva Intelligent Repricer reprices your product as fast as 80 seconds, which drastically increases your chances to get the spot.
Advertise on and off Amazon
Advertising on Amazon is another excellent way to increase the traffic before Valentine’s Day. If your products are eligible to win the Amazon Buy Box, you can use Amazon sponsored product ads. These ads appear at the top or to the side of the website as within Amazon search results. Another option is to use sponsored brand ads, which introduces new shoppers to your business.
To get the most out of your advertising, do a throughout keyword research to determine how your product can stand out and increase your daily budget.
Advertising off Amazon, you have many options, too, such as Google Ads and Facebook. However, to get the most value for your investment, you need data from your customers and their shopping habits. If your Amazon store is connected to Eva Sales Analytics, its unique feature, Sales Heatmap, effortlessly shows you the top-selling states in the US. This allows you to optimize your campaigns for the next year.
Offer Quick Shipping
On each holiday or occasion, there are always those last-minute shoppers. This is especially the case during Valentine’s Day as the searches skyrocket in February, and buyers have only less than two weeks’ time to shop. In some urgent cases, many realize they forgot to buy the gift just days before! Therefore, another good tip is to offer quick shipping and get those late sales for yourself.
If you sell your products through FBA, take advantage of Amazon’s fast shipping and save your customer’s special day. However, if you prefer to fulfill your Amazon orders by yourself (FBM), provide your customers accurate shipping schedule.
Avoid Stock-Out with Dynamic Pricing
If your product is the hottest gift for Valentine’s Day, surely you want to ensure you get the best profit and don’t want to run out of stock. In this case, dynamic pricing is the solution to ensure success for February and after. If your inventory level is dangerously low, Eva automatically prevents the stock-out by prioritizing the inventory.
On the other hand, if your inventory levels are healthy, it optimizes the price to increase the profits.
Additionally, you can utilize the information from Eva’s unique SKU Scorecard to decide the best timing to replenish the inventory. It provides you real-time data on the order and inventory status and the Buy Box position.
What Happens After Valentine’s Day?
Sellers’ primary focus should be the time before February 14th, but there are many opportunities and even consequences for Amazon sellers after this celebration of love.
Negative Sales Impact on the Other Categories
After the Winter Holidays’ shopping season and Valentine’s Day, many consumers might have overspent their budget and are still paying off their previous purchases. In this case, they will probably try to save money and end up buying fewer products from other categories.
It’s rather expected the sales go up and down for whatever reason and at certain times of the year. As a seller, there’s only so much you can do to affect their consumption decisions. However, you can turn your attention to your own business strategies. Eva’s Intelligent Repricer is designed to maximize your profits by finding the optimal price. It analyzes and acts on factors such as sales velocity, competition, and inventory. This allows you to make data-driven decisions to improve your business and keep those sales going.
Source Products for the Next Year
Like after any other holidays, everything related goes on sale drastically lower price than the retail price. As a seller, this is an opportunity to source goods for the next year, but only if you focus on the right products.
- Valentine’s Day cards are easy to store for the next year. Additionally, they are also handy to include in themed bundles. One thing to keep in mind is to purchase cards without a specific year printed on them.
- Chocolate indeed sells all year round, either with or without the traditional heart-shaped print and pink package. This also applies to any other food items that are typically sold around February. However, you should beware of the expiration dates and Amazon FBA storage rules that apply to food items that melt easily. Due to the hot summer months, chocolates and other food items need to be sold or removed from Amazon fulfillment centers before May 1st.
- Other gift-items that do not fit the stereotypical Valentine’s Day category are something you should keep in mind. For example, categories such as Arts & Crafts, Home & Kitchen, or Books might be suitable gifts for the right audience.
Track Your Reimbursements
Two weeks’ time for Valentine’s Day is quite an intense period for sales, and in the aftermath, your products might end up lost or broken. Amazon has a refund policy for these cases but unfortunately, tracking and applying for all of them requires a lot of manual work from the sellers.
You can automate this process with Eva Reimbursement as it finds, collects, and combines all your listings. Recovering your lost revenue has never been this effortless as Eva manages the heavy data handling and supervises your listings for possible actions on your behalf.
With these Amazon seller tips, you get the most out of Valentine’s Day. It is an excellent opportunity to get that boost in sales, but why stop there? Imagine optimizing your Amazon store and getting that increase in sales and profits all around the year.
Eva.guru is the Optimization Platform for Amazon sellers that helps you grow your online business and maximize your profits. Ensure you make successful decisions for your business, as both Resellers and Private Labels benefit from actionable insights based on real-time data. The AI-powered, Intelligent Repricer executes the smartest strategies and reprices up to 80 seconds, so you win the Buy Box and maximize profits.
Experience Eva by signing up for your free 15-day trial.