Amazon has confirmed that its FBA capacity limits will remain tight for June and July 2025, continuing the trend of monthly adjustments that began in May.
While these changes are part of routine operations, they have significant implications for sellers preparing for the high-stakes Prime Day event in July.
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Key Changes for June & July 2025
Reduced Capacity Limits: Amazon has kept FBA capacity at 5 months of expected sales volume (down from 6 months in May). Sellers who faced cuts of up to 75% last month may continue to see restricted capacity.
Performance-Based Restrictions: FBA capacity is influenced by factors like the Inventory Performance Index (IPI) score, sales velocity, and shipment timing. Slow-moving inventory could block replenishment of top-performing products.
Prime Day Deadlines: June 9 and June 18 are crucial deadlines for shipment splits—make sure to schedule appointments at least 7 days in advance.
Why This Matters
These capacity adjustments come as Amazon seeks to manage higher-than-usual inventory levels across its seller base. While there’s no longer a risk of overage fees, exceeding capacity limits still means blocking new shipments, which can severely impact sellers aiming to stock up before Prime Day.
What Sellers Can Do
To mitigate the impact of these tighter limits, proactive steps are essential:
- Audit Inventory Performance: Identify and move slow-moving SKUs to free up space for bestsellers.
- Submit Capacity Requests Early: Sellers should immediately request additional capacity, with early release options available for approved increases.
- Optimize Shipment Timing: Adjust lead times and shipment cadences to ensure products arrive before critical cutoff dates.
- Leverage AWD: Use Amazon’s AWD (Amazon Warehouse Distribution) for bulk storage, which doesn’t count toward FBA capacity limits.
Looking Ahead
The tighter FBA capacity limits are challenging, but careful planning and timely adjustments can turn them into opportunities. With Prime Day on the horizon, maximizing capacity and ensuring optimal stock levels will be crucial to success. Keep an eye on your IPI score, clear out excess inventory, and ensure you’re prepared well before the June deadlines.
