Built on what already works on your Amazon
From $1,200/mo ($900 Advertising + $300 Catalog). $2,200 at $40K to $100K. See pricing
WALMART MARKETPLACE MANAGEMENT
Walmart Marketplace Agency for Profitable Brands
Eva Commerce is a Walmart Marketplace agency. Eva manages your Walmart Marketplace business as one coordinated system: item setup and catalog, listing content, Walmart SEO, Walmart Connect advertising, pricing, inventory and fulfillment, reviews, and reimbursement recovery. Walmart runs alongside your Amazon, Shopify, and TikTok Shop work, so pricing, inventory, and ads stay aligned across channels.
Updated November 2026
Eva Commerce manages Walmart alongside Amazon, Shopify and TikTok Shop; see Eva’s omnichannel ecommerce growth services. Eva Commerce also has a Walmart Marketplace Solution Provider page.
Book a Free Walmart ConsultSee Marketplace Expansion
Amazon Ads Advanced Partner · $6B+ revenue driven across channels · Trusted by 9,000+ brands · 12 of the Top 100 Amazon Sellers
What Walmart Marketplace management covers
- Onboarding and catalog: Walmart onboarding, item setup, catalog and listing creation, and variant structure.
- Walmart SEO and listing structure: category and keyword optimization, titles, attributes, and content built for Walmart search. See Eva’s Walmart Marketplace SEO guide.
- Walmart Connect advertising: campaign management and marketplace-specific media strategy, tied to margin. See the Walmart Connect guide.
- Review syndication: transfer reviews from Amazon and Shopify to build trust and improve conversion.
- Creative and content: product detail page content adapted for Walmart, image and creative systems, and consistent brand presentation.
- Pricing and promotions: pricing and positioning set for Walmart shoppers without undercutting your other channels.
- Operations and fulfillment: inventory planning and coordination, order and fulfillment management, and performance monitoring.
- Reimbursements: recovery of Walmart fulfillment errors, fee discrepancies, return issues, and shipment mismatches through Walmart reimbursement services.
Why Walmart needs its own playbook
Expansion fails when Walmart is treated as a copy of Amazon. The common breakdowns:
- Listings are duplicated: Amazon content does not translate directly to Walmart.
- Advertising is inefficient: Walmart-specific mechanics are ignored.
- Reviews are missing: no social proof slows conversion.
- Operations break: inventory and fulfillment issues disrupt growth.
Eva adapts execution to Walmart and builds on what already works: winning products, existing demand, and established brand equity.
Your first 6 months on Walmart
Days 0 to 30: Foundation
- Walmart onboarding
- Catalog setup and listing creation
- Pricing and positioning
- Review syndication setup
- Operations alignment
Days 31 to 90: Acceleration
- Optimize listings for Walmart SEO
- Launch Walmart Connect campaigns
- Improve creative and content
- Align inventory
Days 91 to 180: Scale
- Expand SKUs and categories
- Optimize pricing and promotions
- Scale advertising
- Improve operational efficiency
Brands extending into Walmart with Eva
- Neutrogena: Activating Walmart Demand Through Marketplace Optimization and Review Syndication.
- Ninja: Scaling Across Europe and Extending into Walmart with a Unified Marketplace System. Read the Ninja case study.
- Nature Made: Activating Amazon Performance and Extending into Walmart to Capture High-Frequency Supplement Demand.
Neutrogena has always had strong demand on Walmart, but the opportunity was in how to better convert and scale that demand within the marketplace. Eva brought a structured approach to Walmart by leveraging existing signals from Amazon and applying them through review syndication, SEO optimization, and disciplined advertising.
Tulsi Patel, Head of eCommerce
The best part was we didn’t have to start over when we moved into Walmart. Everything carried over and just worked.
Anissa Bégin, Shark/Ninja Director of Marketplaces
Walmart guides from Eva
- Walmart Marketplace Agency: how brands launch and scale on Walmart.com
- Walmart Marketplace SEO: ranking factors and a listing checklist
- Walmart Connect ads guide
- Walmart item setup and content quality score
- Walmart.com Growth Playbook
How to choose a Walmart agency
- Item setup and content: ask how they fix item setup errors, variant groups and listing quality before spending on ads.
- Walmart Connect: ask who runs Sponsored Search and display, and how ad spend is tied to item readiness and margin.
- Fulfillment and performance: ask how they manage WFS or seller-fulfilled inventory and Walmart’s seller performance standards.
- Pricing and inventory across channels: ask how Walmart pricing and stock are kept in line with Amazon and your own store.
- Reporting: ask what the weekly report shows and who owns each action.
- Walmart listing: check whether the agency has a page in Walmart’s Solution Provider directory.
To talk through your Walmart plan, book a call.
Walmart Marketplace management FAQs
What does Walmart Marketplace management include?
It covers item setup and catalog, listing content, Walmart SEO, Walmart Connect advertising, pricing, inventory and fulfillment, reviews, and reimbursement recovery, managed together instead of as separate projects.
Can Eva manage Walmart together with Amazon, Shopify, and TikTok Shop?
Yes. Eva runs Walmart as part of marketplace expansion alongside Amazon, Shopify, and TikTok Shop, so pricing, inventory, and advertising stay coordinated across channels.
Do you handle Walmart reimbursements?
Yes. Eva’s Walmart reimbursement service covers Walmart Marketplace (WFS sellers) and Walmart Supplier Center (1P vendors), at a flat 20% commission on recovered funds with no setup or monthly fees.
How do we get started?
Book a free consult. Eva reviews your catalog, channels, and goals, then sets out a 6-month Walmart roadmap.
Ready to grow on Walmart?
Book a free consult with Eva below.