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5 Ways To Reduce ACoS Using Negative Keywords On Amazon

  • 2023 Mar 29
  • Robert Runyon
  • Read Time: 12 minutes
  • Category: Amazon SEO
5 Ways To Reduce ACoS Using Negative Keywords On Amazon


Are you tired of wasting advertising dollars on irrelevant clicks? Are you ready to improve your Amazon ad performance and see real results? Look no further because the answer to all your problems lies in the power of Amazon negative keywords.

They are the secret weapon in the world of Amazon advertising, and in this blog, we will show you how to harness their full potential. Say goodbye to irrelevant clicks and hello to a higher return on investment. Get ready to learn how to never waste another dime on wrong clicks with Amazon negative keywords.

The Importance of Negative Keywords in Amazon Advertising

Think of negative keywords as your own personal secret weapon in Amazon advertising. They’re like a magician’s assistant, helping you to pull off the perfect trick by controlling the audience’s attention. 

By excluding specific terms from your campaigns, you can ensure that your ad only shows up for the searches that matter, ensuring that you’re only reaching your target audience and not wasting precious advertising budget on people with zero interest in your products.

Just like a magician never reveals their secrets, using negative keywords wisely can give you an edge over the competition by limiting the exposure of your ads to the right crowd. It’s like having your own VIP list at the hottest club in town; you get to skip the line and party with the right people.

So don’t be like a poorly performing magic trick. That’s just a waste of time and resources. Instead, embrace the power of negative keywords and watch your Amazon advertising success go from a card trick to a levitation act. The crowds will be amazed, and you’ll be raking in the profits!

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The Impace of Right Negative Keywords

Maximizing your Amazon Ad campaign with the right negative keywords is like finding the perfect dance partner – it can elevate your performance to new heights and bring out your best moves. 

By excluding specific terms from your campaigns, you’re effectively telling Amazon which search terms aren’t relevant to your products. This way, you can avoid wasting your precious advertising budget on uninterested parties and focus on reaching your target audience with laser-like precision.

Imagine if every time you went dancing, you had to twirl and twirl with partners who just weren’t a good fit. Your steps would be off, your performance would suffer, and the crowd would be bored. The same goes for Amazon advertising – if you’re targeting the wrong audience, your ads will miss the mark, and your results will be lackluster.

But with the right negative keywords in your corner, you can boogie down to the beat of your own drum and avoid any missteps. It’s like having a dance partner who always knows the right moves, allowing you to shine on the dance floor. So let your Amazon Ad campaign tango with the right negative keywords and watch your performance soar to new heights!

The Benefits of Using Negative Keywords for Amazon Sellers

For Amazon sellers, using negative keywords is like having a GPS for your advertising journey. It helps you navigate around the bumps in the road and steer clear of unproductive advertising territory. By excluding specific terms from your campaigns, you can make sure your ads are only showing up for the searches that matter, avoiding any detours and dead-ends.

Just imagine if your GPS didn’t exist, and you had to rely on a map and your own intuition to find your way. You’d take many wrong turns, get lost, and waste time and money. The same goes for Amazon advertising – if you’re not using negative keywords, you’re likely to end up wasting your budget on uninterested parties and missing out on valuable opportunities.

But with negative keywords in your arsenal, you can enjoy a smooth and efficient journey to success. It’s like having a personal tour guide showing you the best way to reach your destination and maximizing your results along the way. So don’t be like a lost traveler; embrace the benefits of using negative keywords and watch your Amazon seller success skyrocket!

Amazon Negative Keywords Boost Your Ad Performance

When it comes to Amazon advertising, keywords play a crucial role in determining the success of your campaign. But have you considered the power of negative keywords? Using negative keywords in your campaigns can greatly enhance your ad performance and lead to better results. 

Negative keywords are essentially the opposite of regular ones- the words or phrases you specify to exclude from your targeting. This way, you ensure that your ads aren’t shown to people who are unlikely to be interested in your products. 

For example, if you’re selling handbags, you may want to add “men’s” as a negative keyword to avoid showing your ads to those searching for men’s accessories. By doing this, you save your advertising budget and improve your chances of reaching a relevant audience. 

Additionally, constantly monitoring and updating your negative keywords list can help you stay ahead of the competition and maintain high ad relevance, leading to higher click-through rates and, ultimately, increased sales. So, don’t underestimate the power of negative keywords; they just might be the boost your Amazon ad performance needs.

How to Use Negative Keywords in a Campaign?

Negative keywords are a powerful tool in Amazon advertising that can help you achieve better results and maximize your return on investment. To utilize negative keywords effectively, you need to have a good understanding of your target audience and their search behavior. Start by identifying the most common keywords and phrases that people use when searching for products like yours. 

Then, analyze the keywords and determine which ones are unlikely to result in a sale for you. For example, if you sell women’s clothing, you may want to add “men’s” as a negative keyword to avoid showing your ads to those searching for men’s clothing.

Once you’ve created a comprehensive list of negative keywords, it’s important to monitor and update it continually. You can use Amazon’s search term report to see which keywords are triggering your ads, and then add the irrelevant ones to your negative keywords list.

Another way to identify potential negative keywords is by checking out your competitors’ keywords and adding them as negative keywords in your campaigns.

Finally, consider using different negative keyword lists for different campaigns to ensure that you’re tailoring your targeting to each product or product category. This way, you’ll avoid wasting ad spend on irrelevant searches and increase the relevance of your ads, leading to higher click-through rates and, ultimately, more sales. Utilizing negative keywords is a simple and effective way to improve your Amazon advertising results, so don’t hesitate to give it a try!

Practical Example of Using Amazon Negative Keywords

Let’s say you’re selling a high-end, luxury watch, and you want to target people searching for “luxury watches“. But you don’t want to show up for irrelevant searches like “kids’ watches” or “watch repair“. In that case, you could add “kids” and “repair” as negative keywords. This way, your ads won’t show up for people who are looking for those items and you’ll save money by avoiding irrelevant clicks. cli

Another example would be if you’re selling a product called “Organic Vegan Protein Powder“. You wouldn’t want your ads to show up for people searching for “vegetarian meat alternatives“, so you could add “meat” as a negative keyword.

Why Negative Keywords are Critical for Amazon Advertisers

Negative keywords play such a critical role in the Amazon advertising game. Think of them as the bouncers at the door of your ad campaign, only letting in the highly interested people.

No more wasting ad spend on irrelevant searches, no more showing up in front of the wrong crowd. By using negative keywords, you’re ensuring that your only those who are most likely to convert see your ads, leading to higher click-through rates and better return on investment. It’s like having a VIP list for your ad campaign – only the chosen ones get in. 

Maximize Your Ad Performance with Effective Negative Keyword

Negative keywords, the unsung heroes of Amazon advertising. They may not be the center of attention, but they sure know how to pack a punch and maximize your budget performance. By using negative keywords, you’ll avoid showing your ads to those who are unlikely to buy your products, saving you valuable advertising dollars. 

It’s like a personal shopper for your ad campaign – finding you the best deals and making sure you only spend money on what’s worth it. And the best part? It’s easy to do!

Simply identify the most common keywords used by those who are not interested in your products and add them to your negative keywords list. 

So, don’t let your advertising budget go to waste; harness the power of effective Amazon negative keywords and watch your ad performance soar!

The Science Behind Amazon Negative Keywords 

Negative keywords are the secret ingredient to Amazon’s advertising success. They may not be the flashiest part of your ad strategy, but they play a crucial role in ensuring that your budget is well spent and the right audience sees your ads. By excluding irrelevant searches, negative keywords help to improve the relevance of your ads and increase the chances of a successful conversion. 

It’s like a chemistry experiment combining the right ingredients to create the perfect reaction. And the results speak for themselves – a higher click-through rate, a better return on investment, and, of course, more sales. 

So, don’t let your Amazon advertising be a failed science experiment; add negative keywords to your ad strategy and witness the magic happen!

5 Ways To Reduce ACoS Using Negative Keywords On Amazon

amazon negative keyword

Now that you understand how negative keywords work, let’s discuss five strategies to reduce your ACoS and maximize ad results.

Use Experimental Campaigns To Identify Potential Negative Keywords

When it comes to using negative keywords to reduce your ACoS, experimentation is critical. 

You should create experimental campaigns targeting your existing campaigns’ exact keywords and product categories but exclude certain words or phrases that may negatively impact performance. This will help you identify potential negative keywords without risking losing traffic from existing campaigns.

Adjust Your Exact, Phrase & Broad Match Keywords

Another effective way to reduce your ACoS through negative keyword optimization is by adjusting the match type of your exact, phrase, and broad match keywords. 

Ensuring that all three types are used appropriately for each product or service you are targeting can prevent irrelevant searches from triggering ads and driving up your ACoS.

Set Negative Keywords At The Campaign & Group Levels

negative amazon keyword

As well as optimizing the match types of keywords, you can set negative keywords at the campaign and group levels. Doing this will help filter out non-relevant searches and save money by preventing these terms from triggering your ads. It’s important to note that setting a keyword at the campaign or group levels overrides any matches of that term in the exact, phrase, or broad match campaigns.

Add Negative Keywords To Non-Converting & Low-Converting Campaigns

To reduce your ACoS further, consider adding negative keywords to non-converting and low-converting campaigns. This will help filter out irrelevant searches driving up your ACoS but not resulting in conversions. If you notice that your ads get a ton of clicks but few conversions, you’ll save money by adding negative keywords to filter out those non-converting searches.

Use Negative Keywords To Prevent Multiple Bid Competition

Finally, if you advertise in highly competitive categories on Amazon, you can use negative keywords to prevent multiple bid competition between your campaigns. Setting the same keyword as a negative in one of your campaigns won’t be eligible for bidding against itself or other campaigns targeting the same term – ultimately saving you money and reducing your ACoS.

By following these five strategies and optimizing your negative keywords on Amazon, you can maximize ad performance and reduce your ACoS significantly – so start implementing these tactics today and watch your ROI soar.

Frequently Asked Questions (FAQs)

How do I find the right negative keywords to use?

To find the right Amazon Negative Keywords, you can start by researching your competitors and the terms they are targeting. You can also use Amazon’s search query report to see what terms customers are using to search for products similar to yours. Additionally, you can use tools like Keyword Planner and Keyword Tool to generate keyword ideas and find related terms.

Can I add Negative Keywords at the campaign or ad group level?

Yes, you can add Negative Keywords at both the campaign and ad group levels. Adding them at the ad group level will allow you to be more specific and precise in controlling the visibility of your ads. However, adding them at the campaign level will provide a more comprehensive approach.

Is there a limit to the number of Negative Keywords I can add?

No, there is no limit to the number of Negative Keywords you can add to your Amazon advertising campaign.

Can I change or delete my Negative Keywords after adding them?

Yes, you can change or delete your Negative Keywords at any time. To do so, simply go to the Keyword tab in your advertising campaign, find the Negative Keyword you want to change or delete, and make the necessary modifications


Negative keywords are the bouncers of your Amazon advertising campaign, only allowing in those who are actually interested in what you’re selling. By using negative keywords, you can ensure that your ads are only seen by potential customers, leading to higher click-through rates and ROI. If you want to take your Amazon SEO to the next level, get a free consultation from Eva today.


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