A lot of Amazon sellers wake up every morning to check their campaigns and find that their money has disappeared. Keywords that were profitable yesterday are now losing money, and rivals seem to have figured out a secret code.
The truth is that Amazon sellers who do well aren’t smarter; they just stopped doing PPC manually. Smart Amazon PPC software does all the work while you sleep.
These tools watch over your ads 24 hours a day. Plus, if performance drops, they will instantly change your bids, and they will also find profitable keywords that your rivals haven’t found yet.
Eva AI is at the forefront of this change. Its three-mode system lets you choose how hands-on you want to be, and it has produced over $6 billion in sales.
Let’s see the top 8 bets Amazon PPC software and tools among these 30 ones.
Eva AI – Revolutionary three-mode platform managing $6+ billion in sales across Amazon, Walmart, and Shopify.
Helium 10 Adtomic – AI-powered automation trusted by 400,000+ sellers with advanced keyword harvesting capabilities.
Now is the juiciest part. Among all these Amazon PPC software and tools, Eva AI undoubtedly is the best one since they are so confident about themselves that they even offer you free trials.
1. Eva AI
Feature
Details
Starting Price
$49/month
Free Trial
30 days
Best For
Growing Amazon PPC brands want flexibility
Ease of Use
Intermediate
Key Strength
Multi-mode PPC software with expert support
Support Quality
5/5
Learning Curve
Medium
Eva AI brings something really special to the Amazon PPC scene because you get to decide just how much control you want to get! For example, you can start in autopilot mode and change to co-pilot mode when you need to give more information.
Also, if you want to be in charge of everything, you can switch to full captain mode. This PPC software has handled over $6 billion in sales, so you can bet they really know their stuff!
Eva AI Services
Three operation modes (Auto-Pilot, Co-Pilot, Captain)
Multi-marketplace campaign management
Dedicated advertising specialists available
Unlimited strategy calls included
ROI-first optimization approach
Inventory and pricing synchronization
Eva AI Pros
Works across Amazon, Walmart, and Shopify from one place
Unlimited strategy calls are included even on the basic $49 plan
Captain mode includes 6 specialists for hands-off management
Eva AI Bad Stuff
Captain mode costs $3,000+ monthly
Eva AI User Experience Rating: 4.9/5
Feature
Rating
Mode Flexibility
⭐⭐⭐⭐⭐ (4.8)
Expert Support Quality
⭐⭐⭐⭐⭐ (4.9)
Multi-Platform Integration
⭐⭐⭐⭐ (4.8)
Pricing Transparency
⭐⭐⭐ (4.7)
Results Consistency
⭐⭐⭐⭐ (4.9)
2. Helium 10 Adtomic
Feature
Details
Starting Price
$279/month (Diamond plan with Adtomic)
Free Trial
7 days
Best For
Growing Amazon PPC sellers
Ease of Use
Intermediate
Key Strength
AI-powered PPC software with a complete toolset
Support Quality
4/5
Learning Curve
Medium
Think of Adtomic as your very own Amazon PPC expert who’s always on the job, ready to help you out without ever needing a coffee break! This PPC software keeps an eye on your campaigns around the clock and makes clever adjustments while you focus on other things.
It takes care of bid adjustments, discovers great keywords, and sets up new Amazon PPC campaigns in just a few minutes!
Helium 10 Services
Campaign templates
Smart bidding that hits your target ACoS
Keyword searching from top search terms
Auto-negative keywords
Performance tracking with organic data
Schedule ads for busy shopping hours
Budget control across all campaigns
Helium 10 Pros
Complete PPC package saves buying 3-4 separate tools
AI learns and gets better after 2-3 months of use
Saves 15-20 hours weekly on campaign management
Works perfectly with 20+ other Helium 10 tools
Helium 10 Cons
$279 monthly hits hard for small sellers
Takes 2-3 weeks to really start working well
Helium 10 User Experience Rating: 4.2/5
Feature
Rating
Dashboard Design
⭐⭐⭐⭐ (4.0)
Campaign Setup Speed
⭐⭐⭐⭐⭐ (4.8)
Data Accuracy
⭐⭐⭐⭐ (4.2)
Mobile Access
⭐⭐⭐ (3.5)
Report Quality
⭐⭐⭐⭐ (4.3)
3. Jungle Scout (Cobalt Ad Accelerator)
Feature
Details
Starting Price
$2,500/month
Free Trial
Demo available
Best For
Enterprise Amazon PPC brands and agencies
Ease of Use
Advanced
Key Strength
Machine learning PPC tools with enterprise features
Support Quality
5/5
Learning Curve
Steep
Cobalt is definitely the big gun of Amazon PPC tools. This PPC software uses serious machine learning to handle multiple Amazon accounts at once. With 500,000+ users on Jungle Scout overall, Cobalt serves the really big players who need heavy-duty Amazon PPC automation.
Once Sellics teamed up with Perpetua, it turned into your favorite PPC tool for managing ads all over the place! We’re talking about Amazon, Walmart, Instacart, and Target, all accessible from one dashboard! Better to know that more than 3,000 brands rely on Perpetua for their multi-channel Amazon PPC advertising needs!
Perpetua Services
Cross-marketplace campaign management
AI keyword discovery and smart bidding
Automated campaign setup and optimization
Real-time dashboards for all platforms
Custom audience targeting
Creative optimization across channels
Perpetua Pros
30-day free trial to test everything
Really easy setup, and beginners love it
AI improves ACoS by 20-35% typically
Monthly updates with new features
Perpetua Cons
Can’t control detailed bidding decisions
Pricing increases as your ad spend grows
Perpetua User Experience Rating: 4.3/5
Feature
Rating
Multi-Platform Support
⭐⭐⭐⭐⭐ (4.9)
Ease of Setup
⭐⭐⭐⭐⭐ (4.7)
Automation Quality
⭐⭐⭐⭐ (4.2)
Customization Options
⭐⭐⭐ (3.4)
Value for Money
⭐⭐⭐⭐ (4.1)
5. Quartile
Feature
Details
Starting Price
$895/month
Free Trial
Demo only
Best For
Large brands with high Amazon PPC spend
Ease of Use
Intermediate
Key Strength
6 patented AI algorithms in PPC software
Support Quality
5/5
Learning Curve
Medium
Quartile has six amazing AI systems working together every hour to help with your Amazon PPC campaigns! Each one takes care of a different aspect of your campaigns, whether it’s bidding, keywords, budgets, you name it!
Quartile Services
Hourly bid optimization across campaigns
Multi-marketplace advertising management
Real-time budget reallocation
Advanced competitor tracking
Dedicated account management team
Quartile Pros
Handles 80K+ monthly ad spend without problems
Proven 280% ROAS improvements for enterprise clients
Works great during Black Friday and holiday rushes
Quartile Cons
$895 entry price is too high for smaller sellers
AI decisions aren’t always transparent
Quartile User Experience Rating: 4.6/5
Feature
Rating
AI Performance
⭐⭐⭐⭐⭐ (4.9)
Account Support
⭐⭐⭐⭐⭐ (4.8)
Scalability
⭐⭐⭐⭐⭐ (4.7)
Pricing Accessibility
⭐⭐ (2.1)
Results Consistency
⭐⭐⭐⭐⭐ (4.8)
6. Pacvue
Feature
Details
Starting Price
Custom pricing (typically 3-4% of ad spend)
Free Trial
Demo available
Best For
Enterprise retail media and Amazon PPC management
Ease of Use
Advanced
Key Strength
Comprehensive retail media PPC software intelligence
Support Quality
5/5
Learning Curve
Steep
Pacvue is your complete retail media command center for Amazon PPC and beyond. This PPC software handles advertising across 15+ retail channels like Amazon, Walmart, Target, Instacart, and more.
Pacvue Services
Advanced AI and custom rule automation
Category intelligence and competitor insights
Custom dashboard creation
Advanced dayparting with bid multipliers
Budget optimization across all channels
Pacvue Pros
Category intelligence finds 200+ new profitable keywords
Usually improves retail media ROI by 450% in % first year
Regular monthly updates with cutting-edge features
White-glove customer support and training included
Pacvue Cons
Custom pricing makes budgeting difficult
Takes 3+ months to learn the complex interface
Pacvue User Experience Rating: 4.2/5
Feature
Rating
Platform Comprehensiveness
⭐⭐⭐⭐⭐ (5.0)
Data Depth
⭐⭐⭐⭐⭐ (4.8)
User Friendliness
⭐⭐ (2.3)
Training Resources
⭐⭐⭐⭐ (4.2)
Enterprise Features
⭐⭐⭐⭐⭐ (4.7)
7. Teikametrics (Flywheel)
Feature
Details
Starting Price
Free (under $10K sales), then 3% of ad spend
Free Trial
30 days
Best For
Multi-channel growing Amazon PPC brands
Ease of Use
Beginner
Key Strength
AI-powered multi-marketplace PPC software
Support Quality
4/5
Learning Curve
Easy
This AI tool makes ads for you based on your goals and changes tactics as circumstances change. More than 5,000 brands are using Teikametrics, and they’re all about making multi-channel Amazon PPC advertising easy and profitable for sellers who are on the rise!
Teikametrics Services
Multi-marketplace campaign automation
Goal-based campaign creation
AI-powered keyword bidding
Cross-channel performance analytics
Inventory-aware advertising optimization
Seasonal trend adjustments
Teikametrics Pros
Completely free for sellers under 10K monthly sales
AI learns seasonal patterns automatically
Works across Amazon and Walmart simultaneously
Transparent 3% pricing with no hidden fees
30-day free trial for bigger sellers
Teikametrics Cons
Limited advanced features compared to enterprise tools
Customer support gets slow during busy seasons
Teikametrics User Experience Rating: 4.4/5
Feature
Rating
Beginner Friendliness
⭐⭐⭐⭐⭐ (3.8)
Multi-Platform Support
⭐⭐⭐⭐ (4.3)
AI Learning Speed
⭐⭐⭐⭐ (4.1)
Pricing Fairness
⭐⭐⭐⭐⭐ (4.9)
Feature Depth
⭐⭐⭐ (3.4)
8. Scale Insights
Feature
Details
Starting Price
$78/month (5 ASINs)
Free Trial
30 days
Best For
Rule-based Amazon PPC automation enthusiasts
Ease of Use
Intermediate
Key Strength
Flexible rule-based PPC tools automation
Support Quality
4/5
Learning Curve
Medium
Scale Insights, developed by sellers who hit 8 figures on Amazon, allows you to build up detailed automation rules for just about any scenario you can imagine!
Scale Insights provides a unique advantage for sellers with high-priced products by using ASIN-based pricing rather than ad spend. This way, you can have complete control over your Amazon PPC campaigns!
Scale Insights Services
Custom rule-based automation creation
Dynamic bid adjustments based on performance
Advanced keyword promotion and negation
Campaign creation in under 60 seconds
Real-time performance monitoring
Scale Insights Pros
ASIN-based pricing saves thousands vs percentage-based tools
Create unlimited custom automation rules
Built by 8-figure Amazon sellers who understand the business
Manage 25 ASINs for just $288 monthly
Strong community support from successful sellers
Scale Insights Cons
The interface looks outdated compared to newer platforms
Takes 4-6 weeks to master rule creation
Scale Insights User Experience Rating: 4.0/5
Feature
Rating
Customization Power
⭐⭐⭐⭐⭐ (4.9)
Pricing Innovation
⭐⭐⭐⭐⭐ (4.8)
Interface Modernity
⭐⭐ (2.5)
Rule Creation Flexibility
⭐⭐⭐⭐⭐ (4.7)
Community Support
⭐⭐⭐⭐ (4.1)
9. Intentwise
Feature
Details
Starting Price
$500/month
Free Trial
14 days
Best For
Data-driven Amazon PPC optimization specialists
Ease of Use
Advanced
Key Strength
Advanced analytics and competitor intelligence PPC software
Support Quality
5/5
Learning Curve
Steep
This PPC tool offers some of the most in-depth analytics in the Amazon PPC world, along with flexible automation options that make things easier for you! Intentwise is trusted by more than 1,000 brands, and their main customers are sellers who want to know everything about how their ads are doing and what their competitors are up to.
Intentwise Services
Advanced competitive intelligence tracking
Customizable automation rules and strategies
Deep-dive analytics and reporting
Market trend analysis and forecasting
Advanced bid optimization algorithms
Custom dashboard creation
Intentwise Pros
Track over 300 competitor keywords they’re bidding on
Usually improves market share by 45% within 6 months
API access for custom business integrations
Outstanding customer support with 24-hour response times
Intentwise Cons
$500 monthly entry price hits hard for smaller sellers
Complex features need 2+ months to master properly
Intentwise User Experience Rating: 4.4/5
Feature
Rating
Analytics Depth
⭐⭐⭐⭐⭐ (4.9)
Competitive Intelligence
⭐⭐⭐⭐⭐ (5.0)
Ease of Learning
⭐⭐ (2.4)
Support Quality
⭐⭐⭐⭐⭐ (4.8)
Advanced Features
⭐⭐⭐⭐⭐ (4.9)
10. PPC Entourage
Feature
Details
Starting Price
2.9% of monthly ad spend
Free Trial
30 days
Best For
Growing brands using Amazon PPC
Ease of Use
Intermediate
Key Strength
Community data and bulk PPC optimization
Support Quality
4/5
Learning Curve
Medium
PPC Entourage offers you something that many Amazon PPC tools simply don’t: access to community data from thousands of other sellers! In fact, you can see precisely how your Amazon PPC campaigns rank against those of your competitors. Also, this PPC software can manage tons of keyword changes in just a few minutes.
PPC Entourage Services
Bulk optimizer for massive campaign changes
Community data from thousands of sellers
Smart Pilot automation with custom rules
Advanced dayparting with date ranges
Campaign templates for quick setup
PPC Entourage Pros
Pricing scales with your business growth
Advanced dayparting includes seasonal scheduling
Strong automation without being a black box
PPC Entourage Cons
Interface feels packed with too many features
Learning curve can be hard at first
Percentage pricing gets expensive as you scale
PPC Entourage User Experience Rating: 4.1/5
Feature
Rating
Bulk Operations Power
⭐⭐⭐⭐⭐ (4.8)
Community Data Value
⭐⭐⭐⭐⭐ (4.7)
Interface Simplicity
⭐⭐⭐ (3.2)
Automation Intelligence
⭐⭐⭐⭐ (4.3)
Value for Growing Businesses
⭐⭐⭐⭐ (4.5)
11. Viral Launch (Kinetic PPC)
Feature
Details
Starting Price
$199/month
Free Trial
14 days
Best For
Existing Viral Launch users are doing Amazon PPC
Ease of Use
Beginner
Key Strength
Sponsored ad rank tracking for PPC tools
Support Quality
3/5
Learning Curve
Easy
Viral Launch’s Amazon PPC tool works without relying on AI black boxes. You get full control of the rules you create yourself. The sponsored ad rank tracking also shows you exactly where your ads appear in search results.
Viral Launch Services
Sponsored ad rank position tracking
Customizable automation rules
Built-in safety checks for approvals
ASIN-level PPC management
Keyword tracking for PPC and organic
Integration with other Viral Launch tools
Viral Launch Pros
Integrates smoothly with other Viral Launch tools
Safety checks prevent automated mistakes
Fixed pricing regardless of ad spend
Viral Launch Cons
Only works on the Amazon US marketplace
Less advanced automation than competitors
Customer support can be slow to respond
Viral Launch User Experience Rating: 3.9/5
Feature
Rating
Rank Tracking Innovation
⭐⭐⭐⭐⭐ (4.9)
Control and Safety
⭐⭐⭐⭐ (4.2)
Marketplace Coverage
⭐⭐ (2.0)
Automation Sophistication
⭐⭐⭐ (3.1)
Integration Value
⭐⭐⭐⭐ (4.4)
12. BidX
Feature
Details
Starting Price
$495/month + 3% of ad spend
Free Trial
14 days
Best For
International Amazon PPC sellers
Ease of Use
Advanced
Key Strength
Multi-marketplace PPC software with local teams
Support Quality
4/5
Learning Curve
Steep
This PPC software actually handles your Amazon ads across 10 different marketplaces worldwide. Machine learning algorithms constantly analyze performance and automatically adjust bids.
Plus, you get local support teams in each region who really understand the differences between German, French, and UK Amazon PPC markets. Moreover, the customizable dashboard lets you track whatever matters most to your PPC tools strategy.
BidX Services
Machine learning bid optimization
Customizable dashboard creation
One-click campaign setup
Rule-based automation with custom logic
Local support teams in different regions
BidX Pros
Highly customizable dashboard options
Strong automation with transparent logic
BidX Cons
Really expensive with both fixed and percentage fees
The complex setup process takes weeks to master
BidX User Experience Rating: 4.0/5
Feature
Rating
Global Marketplace Support
⭐⭐⭐⭐⭐ (4.8)
Machine Learning Performance
⭐⭐⭐⭐ (4.1)
Setup Complexity
⭐⭐ (2.4)
Dashboard Customization
⭐⭐⭐⭐ (4.3)
Regional Support Quality
⭐⭐⭐⭐⭐ (4.6)
13. Ad Badger
Feature
Details
Starting Price
$250/month
Free Trial
Demo available
Best For
Sellers wanting education with Amazon PPC tools
Ease of Use
Beginner
Key Strength
Educational resources with PPC software
Support Quality
5/5
Learning Curve
Easy
Ad Badger brings together fantastic Amazon PPC automation and some really great educational content! These people are the amazing minds behind the PPC Den Podcast, so they definitely know how to break down PPC tools in a super simple way!
Their bidding algorithm considers the expected revenue per click compared to the cost, and it often performs better than simply focusing on ACoS.
Ad Badger Services
Proprietary bidding algorithm based on revenue per click
Daily account scans and negative keyword automation
Complete PPC course and educational content
Never-negative list for brand protection
Manual mode for bulk edits
Integration with existing campaigns
Ad Badger Pros
Excellent educational resources included
The bidding algorithm focuses on actual profit
Daily negative keyword automation works well
Customer support is incredibly responsive
Easy integration with existing campaigns
Ad Badger Cons
No free trial to test before committing
Limited advanced automation compared to enterprise tools
Some features are still under development
Ad Badger User Experience Rating: 4.2/5
Feature
Rating
Educational Value
⭐⭐⭐⭐⭐ (3.9)
Bidding Algorithm Intelligence
⭐⭐⭐⭐ (4.3)
Ease of Learning
⭐⭐⭐⭐⭐ (4.3)
Advanced Features
⭐⭐⭐ (3.4)
Support Response Quality
⭐⭐⭐⭐⭐ (4.8)
14. SellerApp
Feature
Details
Starting Price
$149/month
Free Trial
14 days
Best For
Budget-conscious Amazon PPC sellers
Ease of Use
Intermediate
Key Strength
Rule-based PPC software at an affordable price
Support Quality
3/5
Learning Curve
Medium
SellerApp PPC software emphasizes rules rather than complex AI features for managing Amazon PPC.
You can specify exactly when to raise bids, add negative keywords, or rearrange search terms. This way, you can enjoy more control while letting the tedious tasks take care of themselves automatically!
SellerApp Services
Rule-based automation with custom triggers
AI keyword searching and negative optimization
Bulk operations across multiple campaigns
Advanced dayparting for budget allocation
Custom reporting with actionable insights
Global marketplace support
SellerApp Pros
Much more affordable than premium alternatives
Rule-based automation gives you control
Advanced dayparting helps optimize spend timing
Supports most global Amazon marketplaces
Bulk operations save significant time
SellerApp Cons
Less sophisticated than AI-powered competitors
Customer support can be inconsistent
SellerApp User Experience Rating: 3.9/5
Feature
Rating
Price Value Ratio
⭐⭐⭐⭐⭐ (4.8)
Rule Customization
⭐⭐⭐⭐ (4.1)
Automation Intelligence
⭐⭐⭐ (3.5)
User Interface
⭐⭐⭐ (3.3)
Global Coverage
⭐⭐⭐⭐ (4.2)
15. Sellozo
Feature
Details
Starting Price
$299/month (11-1000 SKUs)
Free Trial
Demo available
Best For
Mid-size sellers with many products
Ease of Use
Intermediate
Key Strength
Campaign Studio visual workflow
Support Quality
4/5
Learning Curve
Medium
The price of this Amazon PPC program is not based on how much you spend on ads, but on how many items you have. Well, it works great for sellers who have a lot of items but not a lot of money to spend on ads. Plus, Campaign Studio actually lets you visually move and drag links between PPC ads.
Sellozo Services
SKU-based pricing model
Campaign Studio with visual workflow mapping
AI-powered bid management
FBA fee tracking and profit calculation
Advanced search term harvesting
Dayparting with custom schedules
Sellozo Pros
Strong search term harvesting capabilities
Scalable pricing structure for growth
Sellozo Cons
Limited to North American and European markets
Sellozo User Experience Rating: 3.7/5
Feature
Rating
Pricing Model Innovation
⭐⭐⭐⭐⭐ (4.6)
Visual Campaign Management
⭐⭐⭐⭐ (4.2)
User Interface Clarity
⭐⭐ (2.8)
Profit Analysis Accuracy
⭐⭐⭐⭐ (4.3)
Market Coverage
⭐⭐⭐ (3.4)
16. Zon.Tools
Feature
Details
Starting Price
$9/month
Free Trial
30 days for $1
Best For
Budget-conscious beginners in Amazon PPC
Ease of Use
Beginner
Key Strength
Extremely affordable PPC software with solid automation
Support Quality
3/5
Learning Curve
Easy
The Explorer Engine in Zon. Tools find new successful keywords for your Amazon PPC ads, and the Auto-Mate engine keeps your ACoS right where you want it.
Meanwhile, the Phrase Match Engine automatically gets rid of the terms that cost you money. It’s pretty great for the price, but it only works with Sponsored Products and not the other types of PPC ads.
Zon.Tools Services
Auto-Mate engine for ACoS-based bid adjustments
Explorer Engine finds high-converting keywords
Phrase Match Engine removes poor performers
Keyword Miner adds converting search terms
Bid Gambler increases bids for more impressions
Campaign-level rule customization
Zon.Tools Pros
Incredibly affordable starting price
Simple automation that actually works
30-day trial for just $1
Easy to understand and set up
Perfect for beginners learning automation
Zon.Tools Cons
Only supports Sponsored Products ads
Limited advanced features compared to competitors
Zon.Tools User Experience Rating: 4.0/5
Feature
Rating
Price Affordability
⭐⭐⭐⭐⭐ (5.0)
Beginner Friendliness
⭐⭐⭐⭐⭐ (4.6)
Feature Completeness
⭐⭐ (2.8)
Automation Effectiveness
⭐⭐⭐⭐ (4.2)
Value for Money
⭐⭐⭐⭐⭐ (4.8)
17. AdLabs
Feature
Details
Starting Price
1% of ad spend
Free Trial
30 days
Best For
Agencies and power users want control
Ease of Use
Advanced
Key Strength
Manual control with intelligent workflows
Support Quality
4/5
Learning Curve
Steep
In fact, this PPC tools platform goes against the whole idea of automation. You have full control over your Amazon PPC campaigns instead of letting AI make all the decisions.
You also have tools that make everything 5–10 times faster than if you did it by hand. The interface is very fast, and you can change thousands of keywords in a matter of seconds.
AdLabs Services
Ultra-fast bulk bid editing
Smart dayparting with real-time ACoS insights
Custom dashboard creation
Hybrid automation with manual control
Transparent data with no black-box AI
Advanced campaign filtering and sorting
AdLabs Pros
Complete control over all bid strategies
Lightning-fast interface and bulk operations
No black-box AI making unexplained changes
Perfect for agencies managing multiple accounts
Transparent pricing based on ad spend
AdLabs Cons
Not beginner-friendly at all
Fewer automation features than AI-focused tools
AdLabs User Experience Rating: 4.2/5
Feature
Rating
Speed and Efficiency
⭐⭐⭐⭐⭐ (4.9)
Control and Transparency
⭐⭐⭐⭐⭐ (4.8)
Beginner Accessibility
⭐⭐ (2.1)
Agency Suitability
⭐⭐⭐⭐⭐ (4.7)
Interface Performance
⭐⭐⭐⭐⭐ (4.6)
18. Atom11
Feature
Details
Starting Price
$199/month
Free Trial
Demo available
Best For
Advanced sellers wanting retail-aware automation
Ease of Use
Advanced
Key Strength
Combines retail signals with advertising data
Support Quality
4/5
Learning Curve
Steep
Atom11 does something that no one else does: it keeps an eye on your prices and supplies. Advertising stops immediately when stock is low, so you don’t lose money selling things you don’t have. Moreover, it brings down prices for a sale, which makes bids go up because you’ll get more sales.
Atom11 Services
Retail-aware automation combining inventory and pricing
Advanced flexible advertising automation
Detailed advertising audit and analysis
ASIN-level sales analytics
Advanced dayparting capabilities
Customizable analytics and reporting
Atom11 Pros
Works for both sellers and vendors
High level of flexibility for custom automation
Detailed analytics combining retail and advertising data
Atom11 Cons
Best suited for advanced users only
Doesn’t create Sponsored Brands or Display campaigns yet
Atom11 User Experience Rating: 4.1/5
Feature
Rating
Innovation and Uniqueness
⭐⭐⭐⭐⭐ (4.8)
Automation Intelligence
⭐⭐⭐⭐ (4.4)
Ease of Use
⭐⭐ (2.6)
Feature Completeness
⭐⭐⭐ (3.7)
Advanced User Value
⭐⭐⭐⭐⭐ (4.6)
19. PPC Ninja
Feature
Details
Starting Price
$199/month
Free Trial
14 days
Best For
Excel-loving sellers who want detailed control
Ease of Use
Advanced
Key Strength
Excel-like interface with powerful bulk operations
Support Quality
4/5
Learning Curve
Medium
People who love Excel and want to feel the same way when managing ads will love PPC Ninja. You can sort, filter, and change a lot of keywords, just like in a spreadsheet. In addition, the 30-point list will help you remember important steps for improvement.
PPC Ninja Services
Excel-like interface for bulk operations
50+ bulk campaign operations
Multi-level target ACoS settings
30-point SOP checklist for optimization
Weekly bid recommendations
Zero impression keyword discovery
PPC Ninja Pros
Detailed search term and targeting data
30-point SOP ensures systematic optimization
Great for users who prefer manual control
PPC Ninja Cons
Best suited for sellers comfortable with spreadsheets
Lower pricing tiers limit the number of ASINs
PPC Ninja User Experience Rating: 3.9/5
Feature
Rating
Bulk Operations Power
⭐⭐⭐⭐⭐ (4.7)
Data Detail and Control
⭐⭐⭐⭐⭐ (4.6)
Interface Modernity
⭐⭐ (2.8)
Systematic Approach
⭐⭐⭐⭐ (4.3)
Excel User Friendliness
⭐⭐⭐⭐⭐ (4.5)
20. Sellerboard
Feature
Details
Starting Price
$15/month
Free Trial
30 days
Best For
Low-volume Amazon PPC sellers
Ease of Use
Beginner
Key Strength
Profit analytics with basic PPC software
Support Quality
4/5
Learning Curve
Easy
Sellerboard makes it easy for Amazon sellers to keep track of their real earnings. Other PPC software only shows you how much money you’re making, but this one shows you exactly how much you’re making after Amazon takes its cut.
Sellerboard Services
Real profit tracking after all Amazon fees
Automated bidding with manual approval options
Keyword performance tracking and analysis
Demo account to test features
Basic Amazon PPC campaign management
Profit calculator for better decision making
Sellerboard Pros
At just $15 monthly, it’s honestly the cheapest option out there
Shows your actual profit after Amazon takes their $2-5 per unit in fees
30-day free trial lets you test everything before paying
Works great for sellers doing under $10K monthly revenue
Sellerboard Cons
Missing advanced features like dayparting or bulk editing
Only covers Amazon; no Walmart or other marketplaces
Sellerboard User Experience Rating: 4.0/5
Feature
Rating
Price Value Ratio
⭐⭐⭐⭐⭐ (4.9)
Profit Analysis Accuracy
⭐⭐⭐⭐ (4.3)
PPC Automation Depth
⭐⭐⭐ (3.1)
Beginner Friendliness
⭐⭐⭐⭐⭐ (4.6)
Data Transparency
⭐⭐⭐⭐ (4.2)
21. RevenueWize
Feature
Details
Starting Price
$119/month
Free Trial
Demo available
Best For
Amazon PPC sellers focused on profit margins
Ease of Use
Intermediate
Key Strength
Placement optimization and profit tracking
Support Quality
4/5
Learning Curve
Medium
RevenueWize gets right to the point and puts your Amazon PPC ads in better places. This pay-per-click (PPC) software looks at where your ads show up on Amazon pages instead of just throwing money at keywords.
A lot of sellers don’t know that their overpriced keywords are showing up in places where no one clicks. But the location planner finds these trouble spots and moves your money to places where people actually become buyers.
RevenueWize Services
Missing keyword identification tool
Impression recovery for underperforming keywords
Competitor ASIN analysis
Time-saving automation features
RevenueWize Pros
Finds competitor keywords you’re missing
Really straightforward interface that doesn’t confuse you
Time-saving automation takes care of the boring optimization tasks
Works well for sellers spending $1K-10 monthly on ads
RevenueWize Cons
Only works on Amazon and can’t help with Walmart or other platforms
Needs you to check it regularly, not fully hands-off
RevenueWize User Experience Rating: 4.4/5
Feature
Rating
Placement Intelligence
⭐⭐⭐⭐ (4.4)
Keyword Discovery Power
⭐⭐⭐⭐ (4.1)
Interface Simplicity
⭐⭐⭐⭐ (4.2)
Automation Sophistication
⭐⭐⭐ (3.5)
Time-Saving Value
⭐⭐⭐⭐ (4.4)
22. Seller Labs Pro
Feature
Details
Starting Price
$49/month
Free Trial
Demo available
Best For
Small to mid-sized Amazon PPC sellers
Ease of Use
Intermediate
Key Strength
All-in-one PPC software with inventory tracking
Support Quality
3/5
Learning Curve
Medium
Seller Labs Pro Amazon PPC software keeps campaign data for two whole years, so you can find trends that most buyers miss. Better yet, it links your inventory levels to your ads, and you won’t waste money advertising items that are about to sell out.
Seller Labs Pro Services
Automated campaign creation tools
Inventory tracking with ad synchronization
Keyword and bid suggestions system
Review request automation
All-in-one business management
Seller Labs Pros
Two years of historical data storage
Inventory sync prevents spending on out-of-stock items
Automated review requests can boost your ratings by 15-20 stars monthly
All-in-one approach saves you from paying for 3-4 separate tools
Campaign templates speed up new product launches by hours
Works well for businesses doing $50K-1 in annual sales
Seller Labs Cons
Customer support tickets take 2-3 days to get responses
Canceling needs calling them; no online cancellation option
User Experience Rating: 3.7/5
Feature
Rating
Data Historical Value
⭐⭐⭐⭐ (4.3)
Inventory Integration
⭐⭐⭐⭐ (4.1)
Platform Completeness
⭐⭐⭐⭐ (3.9)
Support Responsiveness
⭐⭐ (2.8)
Subscription Flexibility
⭐⭐ (2.7)
23. SellerMetrics
Feature
Details
Starting Price
Custom pricing
Free Trial
14 days
Best For
Multi-marketplace Amazon PPC sellers
Ease of Use
Intermediate
Key Strength
Unified multi-marketplace PPC software
Support Quality
4/5
Learning Curve
Medium
International sellers don’t have to worry about handling their Amazon PPC ads in different countries when they use SellerMetrics. With this PPC software, you can see all of your sales in one place, whether you’re in the US, Canada, the UK, or Germany.
Also, the period-over-period reports are great for finding problems quickly; for example, you can see if keywords are losing popularity before they start costing you a lot of money.
SellerMetrics Services
Period-over-period performance analysis
ASIN-level reporting across campaigns
Sponsored Ranker for keyword positioning
One-click campaign setup system
Search term harvesting automation
SellerMetrics Pros
Manages up to 14 different Amazon marketplaces from one dashboard
Period reports catch declining keywords before you lose $500+ monthly
Sponsored Ranker helps you rank for 100+ keywords automatically
Perfect for sellers doing $20K+ monthly across multiple countries
SellerMetrics Cons
Custom pricing makes budgeting tricky for smaller sellers
It can feel overwhelming if you only sell in one marketplace
SellerMetrics User Experience Rating: 4.1/5
Feature
Rating
Multi-Marketplace Unity
⭐⭐⭐⭐⭐ (4.7)
Trend Detection Power
⭐⭐⭐⭐ (4.2)
Campaign Creation Speed
⭐⭐⭐⭐⭐ (4.5)
Interface Complexity
⭐⭐⭐ (3.4)
Value for Multi-Markets
⭐⭐⭐⭐ (4.3)
24. AMZScout
Feature
Details
Starting Price
$39/month
Free Trial
7 days
Best For
New Amazon sellers learning PPC software
Ease of Use
Beginner
Key Strength
Complete seller toolset with PPC tools
Support Quality
3/5
Learning Curve
Easy
AMZScout was built for people just starting their Amazon business. It combines product hunting with campaign management, which is perfect when you’re still figuring out what to sell. The Chrome extension is genuinely useful since you can research competitors and check profitability right on Amazon product pages.
AMZScout Services
Complete product research database
Amazon PPC campaign optimization
Chrome extension for competitor analysis
Keyword-rich listing building tools
Supplier sourcing assistance
All-in-one seller education
AMZScout Pros
Chrome extension works right on Amazon product pages
Complete beginner toolkit
The database covers over 550 million Amazon products
Affordable entry at $39 monthly for new sellers
Educational resources help you learn while you optimize
Great for testing 5-10 products before scaling up
AMZScout Cons
PPC features are pretty basic, with no advanced automation
Most sellers outgrow it within 6-12 months of serious selling
AMZScout User Experience Rating: 3.6/5
Feature
Rating
Beginner Learning Value
⭐⭐⭐⭐⭐ (4.7)
Tool Integration
⭐⭐⭐⭐ (3.8)
PPC Feature Depth
⭐⭐ (2.9)
Chrome Extension Utility
⭐⭐⭐⭐ (4.2)
Overall Value for Newbies
⭐⭐⭐⭐ (4.0)
25. Data Dive
Feature
Details
Starting Price
Custom pricing
Free Trial
Demo available
Best For
Data-focused Amazon PPC sellers
Ease of Use
Advanced
Key Strength
AI-driven research with PPC software integration
Support Quality
4/5
Learning Curve
Steep
Data Dive does Amazon PPC in a very different way by tying it in with real product research. This PPC program helps you decide if your niche is worth the money before you even start advertising in it. The AI checks product ideas and looks for risks that could waste your advertising budget in the future.
Data Dive Services
Niche validation and risk assessment
AI-driven product research automation
Integrated Amazon PPC management
Keyword monitoring and optimization
Free Chrome extension tools
Advanced business intelligence reporting
Data Dive Pros
Helps identify risky categories that drain ad budgets
Advanced analytics show which products will actually be profitable
Good for serious sellers planning to spend $5K+ monthly on ads
Data Dive Cons
Higher pricing can limit smaller sellers
The complex interface takes 2-3 weeks to master all the features
Data Dive User Experience Rating: 3.9/5
Feature
Rating
AI Research Intelligence
⭐⭐⭐⭐ (4.4)
Tool Integration Depth
⭐⭐⭐⭐ (4.1)
Learning Accessibility
⭐⭐ (2.8)
Advanced Features
⭐⭐⭐⭐⭐ (4.6)
Value for Data-Driven Sellers
⭐⭐⭐⭐ (4.2)
26. AiHello
Feature
Details
Starting Price
$175.99/month
Free Trial
Demo available
Best For
Amazon PPC sellers wanting AI automation
Ease of Use
Intermediate
Key Strength
AI-based bid optimization with PPC software
Support Quality
4/5
Learning Curve
Medium
AI is at the heart of AiHello’s Amazon PPC handling, but it doesn’t get too complicated. The campaign maker shows you how to set up new ads step by step, so you don’t have to guess about costs or who to target.
Well, the added account support that comes with this PPC program is what makes it so special. AiHello always has someone there to explain what’s going on and help you change your plan if you need to.
AiHello Services
AI-powered bid adjustments
Automated keyword management system
Complete campaign creator tool
Multi-client profile management
Real-time order fulfillment tracking
Inventory forecasting automation
AiHello Pros
AI automation reduces daily management time by about 80%
The campaign creator can set up new products in under 5 minutes
Dedicated account support responds within 24 hours, usually
Multi-client management works great for agencies handling 10+ accounts
AiHello Cons
Less customization options compared to rule-based tools
Initial setup requires 3-4 hours to configure properly
AiHello User Experience Rating: 4.0/5
Feature
Rating
AI Automation Quality
⭐⭐⭐⭐ (4.3)
Campaign Creation Speed
⭐⭐⭐⭐⭐ (4.5)
Support Responsiveness
⭐⭐⭐⭐ (4.2)
Customization Flexibility
⭐⭐⭐ (3.1)
Setup Simplicity
⭐⭐⭐ (3.6)
27. PPCAssist
Feature
Details
Starting Price
$16.75/month
Free Trial
Free plan available
Best For
Small Amazon PPC sellers on tight budgets
Ease of Use
Beginner
Key Strength
Semi-automated PPC software approach
Support Quality
3/5
Learning Curve
Easy
You make the final choices about big things with this Amazon PPC tool, but it gives you advice and ideas. Additionally, when you’re not at your computer but still want to see how your efforts are going, the mobile app comes in handy. So, it is perfect for small sellers who want some help but don’t want to give up full control.
PPCAssist Services
Semi-automated recommendation system
Auto-generated weekly reports
Multi-store support up to 10 accounts
Mobile app for on-the-go monitoring
Free onboarding call included
Real-time PPC performance tracking
PPCAssist Pros
Weekly reports catch trends you might miss when checking daily
Perfect for sellers doing $500-5K monthly who want basic help
PPCAssist Cons
Basic plans have limited features
Not built for sellers managing 50+ products across multiple categories
PPCAssist User Experience Rating: 3.9/5
Feature
Rating
Price Affordability
⭐⭐⭐⭐⭐ (4.8)
Control Balance
⭐⭐⭐⭐ (4.1)
Mobile Convenience
⭐⭐⭐⭐ (3.9)
Feature Completeness
⭐⭐ (2.7)
Scalability Potential
⭐⭐ (2.3)
28. Skai (formerly Kenshoo)
Feature
Details
Starting Price
Custom enterprise pricing
Free Trial
Demo available
Best For
Omnichannel advertising beyond Amazon PPC
Ease of Use
Advanced
Key Strength
Unified omnichannel PPC software platform
Support Quality
5/5
Learning Curve
Steep
Skai takes care of ads on Amazon, Google, Facebook, Instagram, TikTok, and around 20 other sites. Not only is this an Amazon PPC program, but it’s also a full advertising command center.
Meanwhile, the AI ties together data from all of your advertising platforms to find trends that people would miss.
Skai Services
Omnichannel advertising across 25+ platforms
AI-driven cross-channel optimization
Unified campaign management dashboard
Advanced attribution modeling
Custom API integrations
Dedicated customer success management
Skai Pros
Cross-platform optimization improves returns by 30-60%
Dedicated strategy helpers give weekly advice
Perfect for companies spending 100K+ monthly on ads
Moves budget between channels automatically
Skai Cons
Only makes sense for huge enterprises with massive budgets
Takes 3-6 months and IT people to set up properly
Skai User Experience Rating: 4.4/5
Feature
Rating
Cross-Channel Integration
⭐⭐⭐⭐⭐ (4.9)
Attribution Accuracy
⭐⭐⭐⭐⭐ (4.7)
Platform Scalability
⭐⭐⭐⭐⭐ (4.8)
SMB Accessibility
⭐ (1.2)
Setup Complexity
⭐⭐ (2.3)
29. Trellis
Feature
Details
Starting Price
$299/month
Free Trial
Demo available
Best For
E-commerce brands wanting automated Amazon PPC
Ease of Use
Intermediate
Key Strength
AI advertising automation with dynamic pricing
Support Quality
4/5
Learning Curve
Medium
Trellis combines Amazon PPC automation with smart pricing strategies in one platform. The AI automatically adjusts your ad bids while simultaneously tweaking product prices to maximize profits. So when demand is high, it raises prices and increases ad spend.
Trellis Services
AI-powered advertising automation
Dynamic pricing optimization
Automatic listing optimization
Full-funnel targeting campaigns
Catalog productivity management
Multi-marketplace support
Trellis Pros
Smart AI coordinates pricing and advertising together
Dynamic pricing adjusts automatically based on demand
Usually improves ROI 40-70% within the first 6 months
Works great for brands with 50-500 different products
Handles Amazon, Walmart, and Target altogether
Trellis Cons
Monthly fees plus percentage charges add up quickly
Takes 4-6 weeks to understand all the features
Trellis User Experience Rating: 4.1/5
Feature
Rating
Price-Advertising Coordination
⭐⭐⭐⭐⭐ (4.8)
Automation Intelligence
⭐⭐⭐⭐ (4.3)
Multi-Platform Management
⭐⭐⭐⭐ (4.2)
Cost Transparency
⭐⭐⭐ (3.1)
Learning Simplicity
⭐⭐⭐ (3.4)
30. AdCore
Feature
Details
Starting Price
Custom pricing
Free Trial
Demo available
Best For
Agencies needing automated Amazon PPC solutions
Ease of Use
Advanced
Key Strength
Digital advertising automation PPC software
Support Quality
4/5
Learning Curve
Steep
AdCore focuses on automating the most time-consuming parts of Amazon PPC management. This platform was designed for agencies and freelancers who manage multiple clients and need to scale their tasks efficiently.
AdCore Services
Advanced campaign automation for agencies
Automated bid management across accounts
Client-ready reporting generation
Multi-client dashboard management
SEM workflow automation
Performance tracking and optimization
AdCore Pros
Auto reporting saves agencies 12 hours weekly
Perfect for agencies billing 50K+ monthly
Professional interface impresses clients
Connects to other advertising platforms, too
AdCore Cons
Made for agencies only
AdCore User Experience Rating: 4.0/5
Feature
Rating
Agency Automation Power
⭐⭐⭐⭐⭐ (4.7)
Client Management
⭐⭐⭐⭐ (4.2)
Scalability
⭐⭐⭐⭐⭐ (4.5)
Individual Seller Value
⭐⭐ (2.1)
Pricing Transparency
⭐⭐ (2.6)
Your Best Choice is Definitely Eva AI
After testing dozens of platforms, we found that tools like Eva AI are changing the game completely. Eva AI has managed over 6 billion dollars in sales and gives you three different operation modes depending on how hands-on you want to be.
Whether you’re a beginner spending 500 dollars monthly or an enterprise brand with a 50K+ budget, there’s definitely a PPC software solution that fits your needs perfectly.
FAQs
What is the Amazon PPC program?
Amazon PPC is basically a way to pay for getting your products seen on Amazon. Your product pops up right at the top when someone searches for something, and the best part? You only pay when someone actually clicks on it. It’s referred to as “pay-per-click” since you actually pay for every click you get. There’s also a cool feature that lets you limit how much you spend every day, and of course, Amazon will not go over that limit.
What is PPC software?
Paid per click (PPC) software takes care of your Amazon ads for you. These tools do the work for you, so you don’t have to go to Amazon every day to check bids and change keywords. They can even tell when a term isn’t making you any money, find new keywords that will, and even set your ads to run during times when a lot of people are shopping. In most cases, top PPC software like Eva AI can really cut down on your workload and often boosts your campaign profits compared to handling everything by hand.
What is the best PPC software for Amazon sellers?
Eva AI is unique for Amazon PPC in particular since it offers you three distinct methods to work: full autopilot, co-pilot, and captain. If you’re busy, use co-pilot mode, and when you want to take charge, use captain mode. Eva AI has dealt with more than 6 billion dollars in sales, so they really know their stuff. Also, it’s super handy because you can manage everything from Amazon, Walmart, and Shopify all in one dashboard.
Are there any free Amazon PPC tools?
Honestly, most good Amazon PPC tools aren’t completely free, but many offer free trials. However, Eva AI gives you a 30-day free trial so you can check the software for 30 days, and that’s something that no other agencies offer.
How much does a PPC specialist make at Amazon?
PPC specialists working directly for Amazon typically make between 65K and 120K annually, depending on experience and location. Many Amazon PPC experts work as freelancers or run their own agencies, where they can make much more. But, experienced PPC managers often charge 2,000 to 10,000 monthly per client.
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