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18 BEST Amazon PPC Software and Tools for Brands in 2025

18 BEST Amazon PPC Software and Tools for Brands in 2025

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A lot of Amazon sellers wake up every morning to check their campaigns and find that their money has disappeared. Keywords that were profitable yesterday are now losing money, and rivals seem to have figured out a secret code. 

The truth is that Amazon sellers who do well aren’t smarter; they just stopped doing PPC manually. Smart Amazon PPC software does all the work while you sleep. 

These tools watch over your ads 24 hours a day. Plus, if performance drops, they will instantly change your bids, and they will also find profitable keywords that your rivals haven’t found yet. 

Eva AI is at the forefront of this change. Its three-mode system lets you choose how hands-on you want to be, and it has produced over $6 billion in sales. 

Let’s see the top 8 bets Amazon PPC software and tools among these 30 ones.

  1. Eva AI – Revolutionary three-mode platform managing $6+ billion in sales across Amazon, Walmart, and Shopify.
  2. Helium 10 Adtomic – AI-powered automation trusted by 400,000+ sellers with advanced keyword harvesting capabilities.
  3. Jungle Scout Cobalt – Enterprise machine learning serving 500,000+ users with 24/7 automated optimization.
  4. Quartile – Six patented AI algorithms processing $2+ billion annually in client advertising spend.
  5. Pacvue – Comprehensive retail intelligence platform managing campaigns across 15+ major marketplaces.
  6. Teikametrics Flywheel – Predictive AI serving 5,000+ brands with free tier for growing businesses.
  7. Scale Insights – Rule-based automation with unique ASIN pricing starting at $78 monthly.
  8. PPC Entourage – Community-powered platform handling 100+ campaigns with bulk optimization tools.

Top 30 Amazon PPC Tools – Complete Reviews

Now is the juiciest part. Among all these Amazon PPC software and tools, Eva AI undoubtedly is the best one since they are so confident about themselves that they even offer you free trials.

1. Eva AI

FeatureDetails
Starting Price$49/month
Free Trial30 days
Best ForGrowing Amazon PPC brands want flexibility
Ease of UseIntermediate
Key StrengthMulti-mode PPC software with expert support
Support Quality5/5
Learning CurveMedium

Eva AI brings something really special to the Amazon PPC scene because you get to decide just how much control you want to get! For example, you can start in autopilot mode and change to co-pilot mode when you need to give more information. 

Eva Ai Ppc

Also, if you want to be in charge of everything, you can switch to full captain mode. This PPC software has handled over $6 billion in sales, so you can bet they really know their stuff! 

Eva AI Services

  • Three operation modes (Auto-Pilot, Co-Pilot, Captain)
  • Multi-marketplace campaign management
  • Dedicated advertising specialists available
  • Unlimited strategy calls included
  • ROI-first optimization approach
  • Inventory and pricing synchronization

Eva AI Pros

  • Works across Amazon, Walmart, and Shopify from one place
  • Unlimited strategy calls are included even on the basic $49 plan
  • Captain mode includes 6 specialists for hands-off management

Eva AI Bad Stuff

  • Captain mode costs $3,000+ monthly

Eva AI User Experience Rating: 4.9/5

FeatureRating
Mode Flexibility⭐⭐⭐⭐⭐ (4.8)
Expert Support Quality⭐⭐⭐⭐⭐ (4.9)
Multi-Platform Integration⭐⭐⭐⭐ (4.8)
Pricing Transparency⭐⭐⭐ (4.7)
Results Consistency⭐⭐⭐⭐ (4.9)
Edited Cta

2. Helium 10 Adtomic

FeatureDetails
Starting Price$279/month (Diamond plan with Adtomic)
Free Trial7 days
Best ForGrowing Amazon PPC sellers
Ease of UseIntermediate
Key StrengthAI-powered PPC software with a complete toolset
Support Quality4/5
Learning CurveMedium

Think of Adtomic as your very own Amazon PPC expert who’s always on the job, ready to help you out without ever needing a coffee break! This PPC software keeps an eye on your campaigns around the clock and makes clever adjustments while you focus on other things. 

Helium 10 Adtomic

It takes care of bid adjustments, discovers great keywords, and sets up new Amazon PPC campaigns in just a few minutes! 

Helium 10 Services

  • Campaign templates
  • Smart bidding that hits your target ACoS
  • Keyword searching from top search terms
  • Auto-negative keywords 
  • Performance tracking with organic data
  • Schedule ads for busy shopping hours
  • Budget control across all campaigns

Helium 10 Pros

  • Complete PPC package saves buying 3-4 separate tools
  • AI learns and gets better after 2-3 months of use
  • Saves 15-20 hours weekly on campaign management
  • Works perfectly with 20+ other Helium 10 tools

Helium 10 Cons

  • $279 monthly hits hard for small sellers
  • Takes 2-3 weeks to really start working well

Helium 10 User Experience Rating: 4.2/5

FeatureRating
Dashboard Design⭐⭐⭐⭐ (4.0)
Campaign Setup Speed⭐⭐⭐⭐⭐ (4.8)
Data Accuracy⭐⭐⭐⭐ (4.2)
Mobile Access⭐⭐⭐ (3.5)
Report Quality⭐⭐⭐⭐ (4.3)

3. Jungle Scout (Cobalt Ad Accelerator)

FeatureDetails
Starting Price$2,500/month
Free TrialDemo available
Best ForEnterprise Amazon PPC brands and agencies
Ease of UseAdvanced
Key StrengthMachine learning PPC tools with enterprise features
Support Quality5/5
Learning CurveSteep

Cobalt is definitely the big gun of Amazon PPC tools. This PPC software uses serious machine learning to handle multiple Amazon accounts at once. With 500,000+ users on Jungle Scout overall, Cobalt serves the really big players who need heavy-duty Amazon PPC automation.

Jungle Scout

Jungle Scout Services

  • Multi-account management for agencies
  • Advanced machine learning algorithms
  • Custom automation for specific goals
  • Hourly bid adjustments throughout the day
  • Real-time budget optimization
  • Bulk editing across multiple accounts
  • Competitor tracking and analysis

Jungle Scout Pros

  • Machine learning handles unlimited campaigns automatically
  • Dedicated success manager included in price
  • Perfect for agencies managing 50+ client accounts
  • Proven results with brands spending 50K+ monthly

Jungle Scout Cons

  • $2,500 monthly is too expensive for most sellers
  • Setup takes 4-6 weeks and feels overwhelming

 Jungle Scout User Experience Rating: 4.5/5

FeatureRating
Automation Power⭐⭐⭐⭐⭐ (5.0)
Account Management⭐⭐⭐⭐⭐ (4.9)
Learning Resources⭐⭐⭐⭐ (4.1)
Setup Complexity⭐⭐ (2.5)
ROI Potential⭐⭐⭐⭐⭐ (4.8)

4. Sellics/Perpetua

FeatureDetails
Starting Price$250/month
Free Trial30 days
Best ForMulti-channel Amazon PPC brands
Ease of UseBeginner
Key StrengthCross-platform PPC software automation
Support Quality4/5
Learning CurveEasy

Once Sellics teamed up with Perpetua, it turned into your favorite PPC tool for managing ads all over the place! We’re talking about Amazon, Walmart, Instacart, and Target, all accessible from one dashboard! Better to know that more than 3,000 brands rely on Perpetua for their multi-channel Amazon PPC advertising needs! 

Sellics Perpetua Ppc

Perpetua Services

  • Cross-marketplace campaign management
  • AI keyword discovery and smart bidding
  • Automated campaign setup and optimization
  • Real-time dashboards for all platforms
  • Custom audience targeting
  • Creative optimization across channels

Perpetua Pros

  • 30-day free trial to test everything
  • Really easy setup, and beginners love it
  • AI improves ACoS by 20-35% typically
  • Monthly updates with new features

Perpetua Cons

  • Can’t control detailed bidding decisions
  • Pricing increases as your ad spend grows

Perpetua User Experience Rating: 4.3/5

FeatureRating
Multi-Platform Support⭐⭐⭐⭐⭐ (4.9)
Ease of Setup⭐⭐⭐⭐⭐ (4.7)
Automation Quality⭐⭐⭐⭐ (4.2)
Customization Options⭐⭐⭐ (3.4)
Value for Money⭐⭐⭐⭐ (4.1)

5. Quartile

FeatureDetails
Starting Price$895/month
Free TrialDemo only
Best ForLarge brands with high Amazon PPC spend
Ease of UseIntermediate
Key Strength6 patented AI algorithms in PPC software
Support Quality5/5
Learning CurveMedium

Quartile has six amazing AI systems working together every hour to help with your Amazon PPC campaigns! Each one takes care of a different aspect of your campaigns, whether it’s bidding, keywords, budgets, you name it!

Quartile Ppc

Quartile Services

  • Hourly bid optimization across campaigns
  • Multi-marketplace advertising management
  • Real-time budget reallocation
  • Advanced competitor tracking
  • Dedicated account management team

Quartile Pros

  • Handles 80K+ monthly ad spend without problems
  • Proven 280% ROAS improvements for enterprise clients
  • Works great during Black Friday and holiday rushes

Quartile Cons

  • $895 entry price is too high for smaller sellers
  • AI decisions aren’t always transparent

Quartile User Experience Rating: 4.6/5

FeatureRating
AI Performance⭐⭐⭐⭐⭐ (4.9)
Account Support⭐⭐⭐⭐⭐ (4.8)
Scalability⭐⭐⭐⭐⭐ (4.7)
Pricing Accessibility⭐⭐ (2.1)
Results Consistency⭐⭐⭐⭐⭐ (4.8)

6. Pacvue

FeatureDetails
Starting PriceCustom pricing (typically 3-4% of ad spend)
Free TrialDemo available
Best ForEnterprise retail media and Amazon PPC management
Ease of UseAdvanced
Key StrengthComprehensive retail media PPC software intelligence
Support Quality5/5
Learning CurveSteep

Pacvue is your complete retail media command center for Amazon PPC and beyond. This PPC software handles advertising across 15+ retail channels like Amazon, Walmart, Target, Instacart, and more. 

Pacvue

Pacvue Services

  • Advanced AI and custom rule automation
  • Category intelligence and competitor insights
  • Custom dashboard creation
  • Advanced dayparting with bid multipliers
  • Budget optimization across all channels

Pacvue Pros

  • Category intelligence finds 200+ new profitable keywords
  • Usually improves retail media ROI by 450% in % first year
  • Regular monthly updates with cutting-edge features
  • White-glove customer support and training included

Pacvue Cons

  • Custom pricing makes budgeting difficult
  • Takes 3+ months to learn the complex interface

Pacvue User Experience Rating: 4.2/5

FeatureRating
Platform Comprehensiveness⭐⭐⭐⭐⭐ (5.0)
Data Depth⭐⭐⭐⭐⭐ (4.8)
User Friendliness⭐⭐ (2.3)
Training Resources⭐⭐⭐⭐ (4.2)
Enterprise Features⭐⭐⭐⭐⭐ (4.7)

7. Teikametrics (Flywheel)

FeatureDetails
Starting PriceFree (under $10K sales), then 3% of ad spend
Free Trial30 days
Best ForMulti-channel growing Amazon PPC brands
Ease of UseBeginner
Key StrengthAI-powered multi-marketplace PPC software
Support Quality4/5
Learning CurveEasy

This AI tool makes ads for you based on your goals and changes tactics as circumstances change. More than 5,000 brands are using Teikametrics, and they’re all about making multi-channel Amazon PPC advertising easy and profitable for sellers who are on the rise!

Teikametrics

Teikametrics Services

  • Multi-marketplace campaign automation
  • Goal-based campaign creation
  • AI-powered keyword bidding
  • Cross-channel performance analytics
  • Inventory-aware advertising optimization
  • Seasonal trend adjustments

Teikametrics Pros

  • Completely free for sellers under 10K monthly sales
  • AI learns seasonal patterns automatically
  • Works across Amazon and Walmart simultaneously
  • Transparent 3% pricing with no hidden fees
  • 30-day free trial for bigger sellers

Teikametrics Cons

  • Limited advanced features compared to enterprise tools
  • Customer support gets slow during busy seasons

Teikametrics User Experience Rating: 4.4/5

FeatureRating
Beginner Friendliness⭐⭐⭐⭐⭐ (3.8)
Multi-Platform Support⭐⭐⭐⭐ (4.3)
AI Learning Speed⭐⭐⭐⭐ (4.1)
Pricing Fairness⭐⭐⭐⭐⭐ (4.9)
Feature Depth⭐⭐⭐ (3.4)

8. Scale Insights

FeatureDetails
Starting Price$78/month (5 ASINs)
Free Trial30 days
Best ForRule-based Amazon PPC automation enthusiasts
Ease of UseIntermediate
Key StrengthFlexible rule-based PPC tools automation
Support Quality4/5
Learning CurveMedium

Scale Insights, developed by sellers who hit 8 figures on Amazon, allows you to build up detailed automation rules for just about any scenario you can imagine! 

Scale Insights Ppc

Scale Insights provides a unique advantage for sellers with high-priced products by using ASIN-based pricing rather than ad spend. This way, you can have complete control over your Amazon PPC campaigns!

Scale Insights Services

  • Custom rule-based automation creation
  • Dynamic bid adjustments based on performance
  • Advanced keyword promotion and negation
  • Campaign creation in under 60 seconds
  • Real-time performance monitoring

Scale Insights Pros

  • ASIN-based pricing saves thousands vs percentage-based tools
  • Create unlimited custom automation rules
  • Built by 8-figure Amazon sellers who understand the business
  • Manage 25 ASINs for just $288 monthly
  • Strong community support from successful sellers

Scale Insights Cons

  • The interface looks outdated compared to newer platforms
  • Takes 4-6 weeks to master rule creation

Scale Insights User Experience Rating: 4.0/5

FeatureRating
Customization Power⭐⭐⭐⭐⭐ (4.9)
Pricing Innovation⭐⭐⭐⭐⭐ (4.8)
Interface Modernity⭐⭐ (2.5)
Rule Creation Flexibility⭐⭐⭐⭐⭐ (4.7)
Community Support⭐⭐⭐⭐ (4.1)

9. Intentwise

FeatureDetails
Starting Price$500/month
Free Trial14 days
Best ForData-driven Amazon PPC optimization specialists
Ease of UseAdvanced
Key StrengthAdvanced analytics and competitor intelligence PPC software
Support Quality5/5
Learning CurveSteep

This PPC tool offers some of the most in-depth analytics in the Amazon PPC world, along with flexible automation options that make things easier for you! Intentwise is trusted by more than 1,000 brands, and their main customers are sellers who want to know everything about how their ads are doing and what their competitors are up to.

Intentwise

Intentwise Services

  • Advanced competitive intelligence tracking
  • Customizable automation rules and strategies
  • Deep-dive analytics and reporting
  • Market trend analysis and forecasting
  • Advanced bid optimization algorithms
  • Custom dashboard creation

Intentwise Pros

  • Track over 300 competitor keywords they’re bidding on
  • Usually improves market share by 45% within 6 months
  • API access for custom business integrations
  • Outstanding customer support with 24-hour response times

Intentwise Cons

  • $500 monthly entry price hits hard for smaller sellers
  • Complex features need 2+ months to master properly

Intentwise User Experience Rating: 4.4/5

FeatureRating
Analytics Depth⭐⭐⭐⭐⭐ (4.9)
Competitive Intelligence⭐⭐⭐⭐⭐ (5.0)
Ease of Learning⭐⭐ (2.4)
Support Quality⭐⭐⭐⭐⭐ (4.8)
Advanced Features⭐⭐⭐⭐⭐ (4.9)

10. PPC Entourage

FeatureDetails
Starting Price2.9% of monthly ad spend
Free Trial30 days
Best ForGrowing brands using Amazon PPC
Ease of UseIntermediate
Key StrengthCommunity data and bulk PPC optimization
Support Quality4/5
Learning CurveMedium

PPC Entourage offers you something that many Amazon PPC tools simply don’t: access to community data from thousands of other sellers! In fact, you can see precisely how your Amazon PPC campaigns rank against those of your competitors. Also, this PPC software can manage tons of keyword changes in just a few minutes.

Ppc Entourage

PPC Entourage Services

  • Bulk optimizer for massive campaign changes
  • Community data from thousands of sellers
  • Smart Pilot automation with custom rules
  • Advanced dayparting with date ranges
  • Campaign templates for quick setup

PPC Entourage Pros

  • Pricing scales with your business growth
  • Advanced dayparting includes seasonal scheduling
  • Strong automation without being a black box

PPC Entourage Cons

  • Interface feels packed with too many features
  • Learning curve can be hard at first
  • Percentage pricing gets expensive as you scale

PPC Entourage User Experience Rating: 4.1/5

FeatureRating
Bulk Operations Power⭐⭐⭐⭐⭐ (4.8)
Community Data Value⭐⭐⭐⭐⭐ (4.7)
Interface Simplicity⭐⭐⭐ (3.2)
Automation Intelligence⭐⭐⭐⭐ (4.3)
Value for Growing Businesses⭐⭐⭐⭐ (4.5)

11. Viral Launch (Kinetic PPC)

FeatureDetails
Starting Price$199/month
Free Trial14 days
Best ForExisting Viral Launch users are doing Amazon PPC
Ease of UseBeginner
Key StrengthSponsored ad rank tracking for PPC tools
Support Quality3/5
Learning CurveEasy

Viral Launch’s Amazon PPC tool works without relying on AI black boxes. You get full control of the rules you create yourself. The sponsored ad rank tracking also shows you exactly where your ads appear in search results. 

Viral Launch Ppc

Viral Launch Services

  • Sponsored ad rank position tracking
  • Customizable automation rules
  • Built-in safety checks for approvals
  • ASIN-level PPC management
  • Keyword tracking for PPC and organic
  • Integration with other Viral Launch tools

Viral Launch Pros

  • Integrates smoothly with other Viral Launch tools
  • Safety checks prevent automated mistakes
  • Fixed pricing regardless of ad spend

Viral Launch Cons

  • Only works on the Amazon US marketplace
  • Less advanced automation than competitors
  • Customer support can be slow to respond

Viral Launch User Experience Rating: 3.9/5

FeatureRating
Rank Tracking Innovation⭐⭐⭐⭐⭐ (4.9)
Control and Safety⭐⭐⭐⭐ (4.2)
Marketplace Coverage⭐⭐ (2.0)
Automation Sophistication⭐⭐⭐ (3.1)
Integration Value⭐⭐⭐⭐ (4.4)

12. BidX

FeatureDetails
Starting Price$495/month + 3% of ad spend
Free Trial14 days
Best ForInternational Amazon PPC sellers
Ease of UseAdvanced
Key StrengthMulti-marketplace PPC software with local teams
Support Quality4/5
Learning CurveSteep

This PPC software actually handles your Amazon ads across 10 different marketplaces worldwide. Machine learning algorithms constantly analyze performance and automatically adjust bids. 

Bidx

Plus, you get local support teams in each region who really understand the differences between German, French, and UK Amazon PPC markets. Moreover, the customizable dashboard lets you track whatever matters most to your PPC tools strategy.

BidX Services

  • Machine learning bid optimization
  • Customizable dashboard creation
  • One-click campaign setup
  • Rule-based automation with custom logic
  • Local support teams in different regions

BidX Pros

  • Highly customizable dashboard options
  • Strong automation with transparent logic

BidX Cons

  • Really expensive with both fixed and percentage fees
  • The complex setup process takes weeks to master

BidX User Experience Rating: 4.0/5

FeatureRating
Global Marketplace Support⭐⭐⭐⭐⭐ (4.8)
Machine Learning Performance⭐⭐⭐⭐ (4.1)
Setup Complexity⭐⭐ (2.4)
Dashboard Customization⭐⭐⭐⭐ (4.3)
Regional Support Quality⭐⭐⭐⭐⭐ (4.6)

13. Ad Badger

FeatureDetails
Starting Price$250/month
Free TrialDemo available
Best ForSellers wanting education with Amazon PPC tools
Ease of UseBeginner
Key StrengthEducational resources with PPC software
Support Quality5/5
Learning CurveEasy

Ad Badger brings together fantastic Amazon PPC automation and some really great educational content! These people are the amazing minds behind the PPC Den Podcast, so they definitely know how to break down PPC tools in a super simple way! 

Ad Badger

Their bidding algorithm considers the expected revenue per click compared to the cost, and it often performs better than simply focusing on ACoS. 

Ad Badger Services

  • Proprietary bidding algorithm based on revenue per click
  • Daily account scans and negative keyword automation
  • Complete PPC course and educational content
  • Never-negative list for brand protection
  • Manual mode for bulk edits
  • Integration with existing campaigns

Ad Badger Pros

  • Excellent educational resources included
  • The bidding algorithm focuses on actual profit
  • Daily negative keyword automation works well
  • Customer support is incredibly responsive
  • Easy integration with existing campaigns

Ad Badger Cons

  • No free trial to test before committing
  • Limited advanced automation compared to enterprise tools
  • Some features are still under development

Ad Badger User Experience Rating: 4.2/5

FeatureRating
Educational Value⭐⭐⭐⭐⭐ (3.9)
Bidding Algorithm Intelligence⭐⭐⭐⭐ (4.3)
Ease of Learning⭐⭐⭐⭐⭐ (4.3)
Advanced Features⭐⭐⭐ (3.4)
Support Response Quality⭐⭐⭐⭐⭐ (4.8)

14. SellerApp

FeatureDetails
Starting Price$149/month
Free Trial14 days
Best ForBudget-conscious Amazon PPC sellers
Ease of UseIntermediate
Key StrengthRule-based PPC software at an affordable price
Support Quality3/5
Learning CurveMedium

SellerApp PPC software emphasizes rules rather than complex AI features for managing Amazon PPC. 

Sellerapp

You can specify exactly when to raise bids, add negative keywords, or rearrange search terms. This way, you can enjoy more control while letting the tedious tasks take care of themselves automatically! 

SellerApp Services

  • Rule-based automation with custom triggers
  • AI keyword searching and negative optimization
  • Bulk operations across multiple campaigns
  • Advanced dayparting for budget allocation
  • Custom reporting with actionable insights
  • Global marketplace support

SellerApp Pros

  • Much more affordable than premium alternatives
  • Rule-based automation gives you control
  • Advanced dayparting helps optimize spend timing
  • Supports most global Amazon marketplaces
  • Bulk operations save significant time

SellerApp Cons

  • Less sophisticated than AI-powered competitors
  • Customer support can be inconsistent

SellerApp User Experience Rating: 3.9/5

FeatureRating
Price Value Ratio⭐⭐⭐⭐⭐ (4.8)
Rule Customization⭐⭐⭐⭐ (4.1)
Automation Intelligence⭐⭐⭐ (3.5)
User Interface⭐⭐⭐ (3.3)
Global Coverage⭐⭐⭐⭐ (4.2)

15. Sellozo

FeatureDetails
Starting Price$299/month (11-1000 SKUs)
Free TrialDemo available
Best ForMid-size sellers with many products
Ease of UseIntermediate
Key StrengthCampaign Studio visual workflow
Support Quality4/5
Learning CurveMedium

The price of this Amazon PPC program is not based on how much you spend on ads, but on how many items you have. Well, it works great for sellers who have a lot of items but not a lot of money to spend on ads. Plus, Campaign Studio actually lets you visually move and drag links between PPC ads.

Sellozo

Sellozo Services

  • SKU-based pricing model
  • Campaign Studio with visual workflow mapping
  • AI-powered bid management
  • FBA fee tracking and profit calculation
  • Advanced search term harvesting
  • Dayparting with custom schedules

Sellozo Pros

  • Strong search term harvesting capabilities
  • Scalable pricing structure for growth

Sellozo Cons

  • Limited to North American and European markets

Sellozo User Experience Rating: 3.7/5

FeatureRating
Pricing Model Innovation⭐⭐⭐⭐⭐ (4.6)
Visual Campaign Management⭐⭐⭐⭐ (4.2)
User Interface Clarity⭐⭐ (2.8)
Profit Analysis Accuracy⭐⭐⭐⭐ (4.3)
Market Coverage⭐⭐⭐ (3.4)

16. Zon.Tools

FeatureDetails
Starting Price$9/month
Free Trial30 days for $1
Best ForBudget-conscious beginners in Amazon PPC
Ease of UseBeginner
Key StrengthExtremely affordable PPC software with solid automation
Support Quality3/5
Learning CurveEasy

The Explorer Engine in Zon. Tools find new successful keywords for your Amazon PPC ads, and the Auto-Mate engine keeps your ACoS right where you want it. 

Zon.tools

Meanwhile, the Phrase Match Engine automatically gets rid of the terms that cost you money. It’s pretty great for the price, but it only works with Sponsored Products and not the other types of PPC ads. 

Zon.Tools Services

  • Auto-Mate engine for ACoS-based bid adjustments
  • Explorer Engine finds high-converting keywords
  • Phrase Match Engine removes poor performers
  • Keyword Miner adds converting search terms
  • Bid Gambler increases bids for more impressions
  • Campaign-level rule customization

Zon.Tools Pros

  • Incredibly affordable starting price
  • Simple automation that actually works
  • 30-day trial for just $1
  • Easy to understand and set up
  • Perfect for beginners learning automation

Zon.Tools Cons

  • Only supports Sponsored Products ads
  • Limited advanced features compared to competitors

Zon.Tools User Experience Rating: 4.0/5

FeatureRating
Price Affordability⭐⭐⭐⭐⭐ (5.0)
Beginner Friendliness⭐⭐⭐⭐⭐ (4.6)
Feature Completeness⭐⭐ (2.8)
Automation Effectiveness⭐⭐⭐⭐ (4.2)
Value for Money⭐⭐⭐⭐⭐ (4.8)

17. AdLabs

FeatureDetails
Starting Price1% of ad spend
Free Trial30 days
Best ForAgencies and power users want control
Ease of UseAdvanced
Key StrengthManual control with intelligent workflows
Support Quality4/5
Learning CurveSteep

In fact, this PPC tools platform goes against the whole idea of automation. You have full control over your Amazon PPC campaigns instead of letting AI make all the decisions. 

Adlabs

You also have tools that make everything 5–10 times faster than if you did it by hand. The interface is very fast, and you can change thousands of keywords in a matter of seconds. 

AdLabs Services

  • Ultra-fast bulk bid editing
  • Smart dayparting with real-time ACoS insights
  • Custom dashboard creation
  • Hybrid automation with manual control
  • Transparent data with no black-box AI
  • Advanced campaign filtering and sorting

AdLabs Pros

  • Complete control over all bid strategies
  • Lightning-fast interface and bulk operations
  • No black-box AI making unexplained changes
  • Perfect for agencies managing multiple accounts
  • Transparent pricing based on ad spend

AdLabs Cons

  • Not beginner-friendly at all
  • Fewer automation features than AI-focused tools

AdLabs User Experience Rating: 4.2/5

FeatureRating
Speed and Efficiency⭐⭐⭐⭐⭐ (4.9)
Control and Transparency⭐⭐⭐⭐⭐ (4.8)
Beginner Accessibility⭐⭐ (2.1)
Agency Suitability⭐⭐⭐⭐⭐ (4.7)
Interface Performance⭐⭐⭐⭐⭐ (4.6)

18. Atom11

FeatureDetails
Starting Price$199/month
Free TrialDemo available
Best ForAdvanced sellers wanting retail-aware automation
Ease of UseAdvanced
Key StrengthCombines retail signals with advertising data
Support Quality4/5
Learning CurveSteep

Atom11 does something that no one else does: it keeps an eye on your prices and supplies. Advertising stops immediately when stock is low, so you don’t lose money selling things you don’t have. Moreover, it brings down prices for a sale, which makes bids go up because you’ll get more sales.  

Atom11

Atom11 Services

  • Retail-aware automation combining inventory and pricing
  • Advanced flexible advertising automation
  • Detailed advertising audit and analysis
  • ASIN-level sales analytics
  • Advanced dayparting capabilities
  • Customizable analytics and reporting

Atom11 Pros

  • Works for both sellers and vendors
  • High level of flexibility for custom automation
  • Detailed analytics combining retail and advertising data

Atom11 Cons

  • Best suited for advanced users only
  • Doesn’t create Sponsored Brands or Display campaigns yet

Atom11 User Experience Rating: 4.1/5

FeatureRating
Innovation and Uniqueness⭐⭐⭐⭐⭐ (4.8)
Automation Intelligence⭐⭐⭐⭐ (4.4)
Ease of Use⭐⭐ (2.6)
Feature Completeness⭐⭐⭐ (3.7)
Advanced User Value⭐⭐⭐⭐⭐ (4.6)

19. PPC Ninja

FeatureDetails
Starting Price$199/month
Free Trial14 days
Best ForExcel-loving sellers who want detailed control
Ease of UseAdvanced
Key StrengthExcel-like interface with powerful bulk operations
Support Quality4/5
Learning CurveMedium

People who love Excel and want to feel the same way when managing ads will love PPC Ninja. You can sort, filter, and change a lot of keywords, just like in a spreadsheet. In addition, the 30-point list will help you remember important steps for improvement. 

Ppc Ninja

PPC Ninja Services

  • Excel-like interface for bulk operations
  • 50+ bulk campaign operations
  • Multi-level target ACoS settings
  • 30-point SOP checklist for optimization
  • Weekly bid recommendations
  • Zero impression keyword discovery

PPC Ninja Pros

  • Detailed search term and targeting data
  • 30-point SOP ensures systematic optimization
  • Great for users who prefer manual control

PPC Ninja Cons

  • Best suited for sellers comfortable with spreadsheets
  • Lower pricing tiers limit the number of ASINs

PPC Ninja User Experience Rating: 3.9/5

FeatureRating
Bulk Operations Power⭐⭐⭐⭐⭐ (4.7)
Data Detail and Control⭐⭐⭐⭐⭐ (4.6)
Interface Modernity⭐⭐ (2.8)
Systematic Approach⭐⭐⭐⭐ (4.3)
Excel User Friendliness⭐⭐⭐⭐⭐ (4.5)

20. Sellerboard

FeatureDetails
Starting Price$15/month
Free Trial30 days
Best ForLow-volume Amazon PPC sellers
Ease of UseBeginner
Key StrengthProfit analytics with basic PPC software
Support Quality4/5
Learning CurveEasy

Sellerboard makes it easy for Amazon sellers to keep track of their real earnings. Other PPC software only shows you how much money you’re making, but this one shows you exactly how much you’re making after Amazon takes its cut. 

Sellerboard Ppc

Sellerboard Services

  • Real profit tracking after all Amazon fees
  • Automated bidding with manual approval options
  • Keyword performance tracking and analysis
  • Demo account to test features
  • Basic Amazon PPC campaign management
  • Profit calculator for better decision making

Sellerboard Pros

  • At just $15 monthly, it’s honestly the cheapest option out there
  • Shows your actual profit after Amazon takes their $2-5 per unit in fees
  • 30-day free trial lets you test everything before paying
  • Works great for sellers doing under $10K monthly revenue

Sellerboard Cons

  • Missing advanced features like dayparting or bulk editing
  • Only covers Amazon; no Walmart or other marketplaces

Sellerboard User Experience Rating: 4.0/5

FeatureRating
Price Value Ratio⭐⭐⭐⭐⭐ (4.9)
Profit Analysis Accuracy⭐⭐⭐⭐ (4.3)
PPC Automation Depth⭐⭐⭐ (3.1)
Beginner Friendliness⭐⭐⭐⭐⭐ (4.6)
Data Transparency⭐⭐⭐⭐ (4.2)

21. RevenueWize

FeatureDetails
Starting Price$119/month
Free TrialDemo available
Best ForAmazon PPC sellers focused on profit margins
Ease of UseIntermediate
Key StrengthPlacement optimization and profit tracking
Support Quality4/5
Learning CurveMedium

RevenueWize gets right to the point and puts your Amazon PPC ads in better places. This pay-per-click (PPC) software looks at where your ads show up on Amazon pages instead of just throwing money at keywords. 

Revenuewize

A lot of sellers don’t know that their overpriced keywords are showing up in places where no one clicks. But the location planner finds these trouble spots and moves your money to places where people actually become buyers. 

RevenueWize Services

  • Missing keyword identification tool
  • Impression recovery for underperforming keywords
  • Competitor ASIN analysis
  • Time-saving automation features

RevenueWize Pros

  • Finds competitor keywords you’re missing 
  • Really straightforward interface that doesn’t confuse you
  • Time-saving automation takes care of the boring optimization tasks
  • Works well for sellers spending $1K-10 monthly on ads

RevenueWize Cons

  • Only works on Amazon and can’t help with Walmart or other platforms
  • Needs you to check it regularly, not fully hands-off

RevenueWize User Experience Rating: 4.4/5

FeatureRating
Placement Intelligence⭐⭐⭐⭐ (4.4)
Keyword Discovery Power⭐⭐⭐⭐ (4.1)
Interface Simplicity⭐⭐⭐⭐ (4.2)
Automation Sophistication⭐⭐⭐ (3.5)
Time-Saving Value⭐⭐⭐⭐ (4.4)

22. Seller Labs Pro

FeatureDetails
Starting Price$49/month
Free TrialDemo available
Best ForSmall to mid-sized Amazon PPC sellers
Ease of UseIntermediate
Key StrengthAll-in-one PPC software with inventory tracking
Support Quality3/5
Learning CurveMedium

Seller Labs Pro Amazon PPC software keeps campaign data for two whole years, so you can find trends that most buyers miss. Better yet, it links your inventory levels to your ads, and you won’t waste money advertising items that are about to sell out.

Seller Labs Pro

Seller Labs Pro Services

  • Automated campaign creation tools
  • Inventory tracking with ad synchronization
  • Keyword and bid suggestions system
  • Review request automation
  • All-in-one business management

Seller Labs Pros

  • Two years of historical data storage
  • Inventory sync prevents spending on out-of-stock items
  • Automated review requests can boost your ratings by 15-20 stars monthly
  • All-in-one approach saves you from paying for 3-4 separate tools
  • Campaign templates speed up new product launches by hours
  • Works well for businesses doing $50K-1 in annual sales

Seller Labs Cons

  • Customer support tickets take 2-3 days to get responses
  • Canceling needs calling them; no online cancellation option

User Experience Rating: 3.7/5

FeatureRating
Data Historical Value⭐⭐⭐⭐ (4.3)
Inventory Integration⭐⭐⭐⭐ (4.1)
Platform Completeness⭐⭐⭐⭐ (3.9)
Support Responsiveness⭐⭐ (2.8)
Subscription Flexibility⭐⭐ (2.7)

23. SellerMetrics

FeatureDetails
Starting PriceCustom pricing
Free Trial14 days
Best ForMulti-marketplace Amazon PPC sellers
Ease of UseIntermediate
Key StrengthUnified multi-marketplace PPC software
Support Quality4/5
Learning CurveMedium

International sellers don’t have to worry about handling their Amazon PPC ads in different countries when they use SellerMetrics. With this PPC software, you can see all of your sales in one place, whether you’re in the US, Canada, the UK, or Germany. 

Sellermetrics

Also, the period-over-period reports are great for finding problems quickly; for example, you can see if keywords are losing popularity before they start costing you a lot of money.  

SellerMetrics Services

  • Period-over-period performance analysis
  • ASIN-level reporting across campaigns
  • Sponsored Ranker for keyword positioning
  • One-click campaign setup system
  • Search term harvesting automation

SellerMetrics Pros

  • Manages up to 14 different Amazon marketplaces from one dashboard
  • Period reports catch declining keywords before you lose $500+ monthly
  • Sponsored Ranker helps you rank for 100+ keywords automatically
  • Perfect for sellers doing $20K+ monthly across multiple countries

SellerMetrics Cons

  • Custom pricing makes budgeting tricky for smaller sellers
  • It can feel overwhelming if you only sell in one marketplace

SellerMetrics User Experience Rating: 4.1/5

FeatureRating
Multi-Marketplace Unity⭐⭐⭐⭐⭐ (4.7)
Trend Detection Power⭐⭐⭐⭐ (4.2)
Campaign Creation Speed⭐⭐⭐⭐⭐ (4.5)
Interface Complexity⭐⭐⭐ (3.4)
Value for Multi-Markets⭐⭐⭐⭐ (4.3)

24. AMZScout

FeatureDetails
Starting Price$39/month
Free Trial7 days
Best ForNew Amazon sellers learning PPC software
Ease of UseBeginner
Key StrengthComplete seller toolset with PPC tools
Support Quality3/5
Learning CurveEasy

AMZScout was built for people just starting their Amazon business. It combines product hunting with campaign management, which is perfect when you’re still figuring out what to sell. The Chrome extension is genuinely useful since you can research competitors and check profitability right on Amazon product pages. 

Amzscout Ppc

AMZScout Services

  • Complete product research database
  • Amazon PPC campaign optimization
  • Chrome extension for competitor analysis
  • Keyword-rich listing building tools
  • Supplier sourcing assistance
  • All-in-one seller education

AMZScout Pros

  • Chrome extension works right on Amazon product pages
  • Complete beginner toolkit
  • The database covers over 550 million Amazon products
  • Affordable entry at $39 monthly for new sellers
  • Educational resources help you learn while you optimize
  • Great for testing 5-10 products before scaling up

AMZScout Cons

  • PPC features are pretty basic, with no advanced automation
  • Most sellers outgrow it within 6-12 months of serious selling

AMZScout User Experience Rating: 3.6/5

FeatureRating
Beginner Learning Value⭐⭐⭐⭐⭐ (4.7)
Tool Integration⭐⭐⭐⭐ (3.8)
PPC Feature Depth⭐⭐ (2.9)
Chrome Extension Utility⭐⭐⭐⭐ (4.2)
Overall Value for Newbies⭐⭐⭐⭐ (4.0)

25. Data Dive

FeatureDetails
Starting PriceCustom pricing
Free TrialDemo available
Best ForData-focused Amazon PPC sellers
Ease of UseAdvanced
Key StrengthAI-driven research with PPC software integration
Support Quality4/5
Learning CurveSteep

Data Dive does Amazon PPC in a very different way by tying it in with real product research. This PPC program helps you decide if your niche is worth the money before you even start advertising in it. The AI checks product ideas and looks for risks that could waste your advertising budget in the future. 

Data Dive

Data Dive Services

  • Niche validation and risk assessment
  • AI-driven product research automation
  • Integrated Amazon PPC management
  • Keyword monitoring and optimization
  • Free Chrome extension tools
  • Advanced business intelligence reporting

Data Dive Pros

  • Helps identify risky categories that drain ad budgets
  • Advanced analytics show which products will actually be profitable
  • Good for serious sellers planning to spend $5K+ monthly on ads

Data Dive Cons

  • Higher pricing can limit smaller sellers 
  • The complex interface takes 2-3 weeks to master all the features

 Data Dive User Experience Rating: 3.9/5

FeatureRating
AI Research Intelligence⭐⭐⭐⭐ (4.4)
Tool Integration Depth⭐⭐⭐⭐ (4.1)
Learning Accessibility⭐⭐ (2.8)
Advanced Features⭐⭐⭐⭐⭐ (4.6)
Value for Data-Driven Sellers⭐⭐⭐⭐ (4.2)

26. AiHello

FeatureDetails
Starting Price$175.99/month
Free TrialDemo available
Best ForAmazon PPC sellers wanting AI automation
Ease of UseIntermediate
Key StrengthAI-based bid optimization with PPC software
Support Quality4/5
Learning CurveMedium

AI is at the heart of AiHello’s Amazon PPC handling, but it doesn’t get too complicated. The campaign maker shows you how to set up new ads step by step, so you don’t have to guess about costs or who to target. 

Aihello

Well, the added account support that comes with this PPC program is what makes it so special. AiHello always has someone there to explain what’s going on and help you change your plan if you need to.

AiHello Services

  • AI-powered bid adjustments
  • Automated keyword management system
  • Complete campaign creator tool
  • Multi-client profile management
  • Real-time order fulfillment tracking
  • Inventory forecasting automation

 AiHello Pros

  • AI automation reduces daily management time by about 80%
  • The campaign creator can set up new products in under 5 minutes
  • Dedicated account support responds within 24 hours, usually
  • Multi-client management works great for agencies handling 10+ accounts

AiHello Cons

  • Less customization options compared to rule-based tools
  • Initial setup requires 3-4 hours to configure properly

AiHello User Experience Rating: 4.0/5

FeatureRating
AI Automation Quality⭐⭐⭐⭐ (4.3)
Campaign Creation Speed⭐⭐⭐⭐⭐ (4.5)
Support Responsiveness⭐⭐⭐⭐ (4.2)
Customization Flexibility⭐⭐⭐ (3.1)
Setup Simplicity⭐⭐⭐ (3.6)

27. PPCAssist

FeatureDetails
Starting Price$16.75/month
Free TrialFree plan available
Best ForSmall Amazon PPC sellers on tight budgets
Ease of UseBeginner
Key StrengthSemi-automated PPC software approach
Support Quality3/5
Learning CurveEasy

You make the final choices about big things with this Amazon PPC tool, but it gives you advice and ideas. Additionally, when you’re not at your computer but still want to see how your efforts are going, the mobile app comes in handy. So, it is perfect for small sellers who want some help but don’t want to give up full control. 

Ppcassist

PPCAssist Services

  • Semi-automated recommendation system
  • Auto-generated weekly reports
  • Multi-store support up to 10 accounts
  • Mobile app for on-the-go monitoring
  • Free onboarding call included
  • Real-time PPC performance tracking

PPCAssist Pros

  • Weekly reports catch trends you might miss when checking daily
  • Perfect for sellers doing $500-5K monthly who want basic help

PPCAssist Cons

  • Basic plans have limited features 
  • Not built for sellers managing 50+ products across multiple categories

PPCAssist User Experience Rating: 3.9/5

FeatureRating
Price Affordability⭐⭐⭐⭐⭐ (4.8)
Control Balance⭐⭐⭐⭐ (4.1)
Mobile Convenience⭐⭐⭐⭐ (3.9)
Feature Completeness⭐⭐ (2.7)
Scalability Potential⭐⭐ (2.3)

28. Skai (formerly Kenshoo)

FeatureDetails
Starting PriceCustom enterprise pricing
Free TrialDemo available
Best ForOmnichannel advertising beyond Amazon PPC
Ease of UseAdvanced
Key StrengthUnified omnichannel PPC software platform
Support Quality5/5
Learning CurveSteep

Skai takes care of ads on Amazon, Google, Facebook, Instagram, TikTok, and around 20 other sites. Not only is this an Amazon PPC program, but it’s also a full advertising command center. 

Skai (formerly Kenshoo)

Meanwhile, the AI ties together data from all of your advertising platforms to find trends that people would miss. 

Skai Services

  • Omnichannel advertising across 25+ platforms
  • AI-driven cross-channel optimization
  • Unified campaign management dashboard
  • Advanced attribution modeling
  • Custom API integrations
  • Dedicated customer success management

Skai Pros

  • Cross-platform optimization improves returns by 30-60%
  • Dedicated strategy helpers give weekly advice
  • Perfect for companies spending 100K+ monthly on ads
  • Moves budget between channels automatically

Skai Cons

  • Only makes sense for huge enterprises with massive budgets
  • Takes 3-6 months and IT people to set up properly

Skai User Experience Rating: 4.4/5

FeatureRating
Cross-Channel Integration⭐⭐⭐⭐⭐ (4.9)
Attribution Accuracy⭐⭐⭐⭐⭐ (4.7)
Platform Scalability⭐⭐⭐⭐⭐ (4.8)
SMB Accessibility⭐ (1.2)
Setup Complexity⭐⭐ (2.3)

29. Trellis

FeatureDetails
Starting Price$299/month
Free TrialDemo available
Best ForE-commerce brands wanting automated Amazon PPC
Ease of UseIntermediate
Key StrengthAI advertising automation with dynamic pricing
Support Quality4/5
Learning CurveMedium

Trellis combines Amazon PPC automation with smart pricing strategies in one platform. The AI automatically adjusts your ad bids while simultaneously tweaking product prices to maximize profits. So when demand is high, it raises prices and increases ad spend. 

Trellis

Trellis Services

  • AI-powered advertising automation
  • Dynamic pricing optimization
  • Automatic listing optimization
  • Full-funnel targeting campaigns
  • Catalog productivity management
  • Multi-marketplace support

Trellis Pros

  • Smart AI coordinates pricing and advertising together
  • Dynamic pricing adjusts automatically based on demand
  • Usually improves ROI 40-70% within the first 6 months
  • Works great for brands with 50-500 different products
  • Handles Amazon, Walmart, and Target altogether

Trellis Cons

  • Monthly fees plus percentage charges add up quickly
  • Takes 4-6 weeks to understand all the features

Trellis User Experience Rating: 4.1/5

FeatureRating
Price-Advertising Coordination⭐⭐⭐⭐⭐ (4.8)
Automation Intelligence⭐⭐⭐⭐ (4.3)
Multi-Platform Management⭐⭐⭐⭐ (4.2)
Cost Transparency⭐⭐⭐ (3.1)
Learning Simplicity⭐⭐⭐ (3.4)

30. AdCore

FeatureDetails
Starting PriceCustom pricing
Free TrialDemo available
Best ForAgencies needing automated Amazon PPC solutions
Ease of UseAdvanced
Key StrengthDigital advertising automation PPC software
Support Quality4/5
Learning CurveSteep

AdCore focuses on automating the most time-consuming parts of Amazon PPC management. This platform was designed for agencies and freelancers who manage multiple clients and need to scale their tasks efficiently. 

Adcore

AdCore Services

  • Advanced campaign automation for agencies
  • Automated bid management across accounts
  • Client-ready reporting generation
  • Multi-client dashboard management
  • SEM workflow automation
  • Performance tracking and optimization

AdCore Pros

  • Auto reporting saves agencies 12 hours weekly
  • Perfect for agencies billing 50K+ monthly
  • Professional interface impresses clients
  • Connects to other advertising platforms, too

AdCore Cons

  • Made for agencies only 

AdCore User Experience Rating: 4.0/5

FeatureRating
Agency Automation Power⭐⭐⭐⭐⭐ (4.7)
Client Management⭐⭐⭐⭐ (4.2)
Scalability⭐⭐⭐⭐⭐ (4.5)
Individual Seller Value⭐⭐ (2.1)
Pricing Transparency⭐⭐ (2.6)

Your Best Choice is Definitely Eva AI

After testing dozens of platforms, we found that tools like Eva AI are changing the game completely. Eva AI has managed over 6 billion dollars in sales and gives you three different operation modes depending on how hands-on you want to be. 

Whether you’re a beginner spending 500 dollars monthly or an enterprise brand with a 50K+ budget, there’s definitely a PPC software solution that fits your needs perfectly.

FAQs

What is the Amazon PPC program?

Amazon PPC is basically a way to pay for getting your products seen on Amazon. Your product pops up right at the top when someone searches for something, and the best part? You only pay when someone actually clicks on it. It’s referred to as “pay-per-click” since you actually pay for every click you get. There’s also a cool feature that lets you limit how much you spend every day, and of course, Amazon will not go over that limit.  

What is PPC software?

Paid per click (PPC) software takes care of your Amazon ads for you. These tools do the work for you, so you don’t have to go to Amazon every day to check bids and change keywords. They can even tell when a term isn’t making you any money, find new keywords that will, and even set your ads to run during times when a lot of people are shopping. In most cases, top PPC software like Eva AI can really cut down on your workload and often boosts your campaign profits compared to handling everything by hand. 

What is the best PPC software for Amazon sellers?

Eva AI is unique for Amazon PPC in particular since it offers you three distinct methods to work: full autopilot, co-pilot, and captain. If you’re busy, use co-pilot mode, and when you want to take charge, use captain mode. Eva AI has dealt with more than 6 billion dollars in sales, so they really know their stuff. Also, it’s super handy because you can manage everything from Amazon, Walmart, and Shopify all in one dashboard.

Are there any free Amazon PPC tools?

Honestly, most good Amazon PPC tools aren’t completely free, but many offer free trials. However, Eva AI gives you a 30-day free trial so you can check the software for 30 days, and that’s something that no other agencies offer.

How much does a PPC specialist make at Amazon?

PPC specialists working directly for Amazon typically make between 65K and 120K annually, depending on experience and location. Many Amazon PPC experts work as freelancers or run their own agencies, where they can make much more. But, experienced PPC managers often charge 2,000 to 10,000 monthly per client.