We’ve been selling the idea of smarter Amazon advertising for a long time.
Smarter than static rules. Smarter than black-box optimization that treats every account the same regardless of what you actually sell, what your margins look like, or what you’re trying to build. Smarter than dashboards that show you revenue and call it insight.
But talking about smarter is easy. Building it is the part that takes time.
Today, we’re launching Orbit and we want to be honest with you about what it is, what it isn’t, and why we think it’s the thing Amazon sellers have genuinely been missing.
The Problem We Kept Seeing
We’ve worked with a lot of Amazon sellers. Different categories, different sizes, different levels of advertising sophistication. And across almost all of them, we kept seeing the same set of problems. Not dramatic, not obvious, just the kind that compound quietly until something stops working and you’re not entirely sure why.
Campaigns running at 6am while your audience is asleep, burning budget at the same rate they run at noon. ACoS climbing while you’re offline and nobody catching it until morning. Ad spend scaling on a product that’s three weeks away from going out of stock. Revenue looking healthy while three of your top-selling SKUs are quietly destroying margin.
None of these are catastrophic on their own. But they add up. And most of the tools available either can’t see them, can’t respond to them, or won’t let you configure a response that actually fits how your business works.
The last one bothered us most.
The Black-Box Problem
Most advertising platforms apply identical optimization logic to every account they manage. Same thresholds. Same rules. Same strategy, whether you’re launching a new product, protecting a cash cow, or trying to grow a high-margin SKU in a competitive category. You can’t tell the tool what you’re trying to accomplish. You optimize for its defaults, not your goals.
That’s not smarter advertising. That’s just faster advertising.
What We Built and Why
Orbit is EVA Intelligence’s advertising automation engine. Fully configurable to your goals, your catalog, and your margins. It optimizes every bid, every keyword, and every campaign hour by hour, backed by analytics that connect advertising performance to real business outcomes.
We want to be specific about what that means, because “advertising automation” has become a phrase that means very little on its own.
Orbit runs on live signals. Search term intelligence. Keyword ranking position. Conversion rates. Inventory status. Margin thresholds. All of it feeding into every optimization decision the system makes, continuously, not on a daily batch schedule.
The result is an advertising engine that learns your catalog, adapts to your market, and compounds your ranking over time instead of fighting to maintain it. And because it’s fully configurable, not a black box, you can set different strategies for different products, define your own thresholds, and align the system to how your business actually works.
The Dayparting Difference
One of the things we’re most proud of in Orbit is something that sounds simple but changes everything in practice: dayparting.
Not the version of dayparting where you mute campaigns at certain hours. That’s been around for years and it’s a blunt instrument. We’re talking about dynamic dayparting, a system that optimizes both bids and budgets in real time based on actual performance heatmaps across different hours of the day.
Here’s what that means in practice.
It’s 6am. Your audience is asleep. Conversion rates are a fraction of what they’ll be at noon. ACoS is climbing. Without Orbit, your campaigns run at full rate regardless. By the time you open your laptop, hours of budget are gone, and the same thing will happen tomorrow, and the day after.
With Orbit, bid multipliers adjust automatically based on hourly conversion heatmaps. Budget pacing shifts dynamically as performance patterns emerge. The system learns which hours convert for your specific products, not just general patterns, but your products, your category, your buyers.
You set the logic once. Orbit runs it around the clock. The compound effect of getting this right every single day is significant, and it shows up in your TACoS before anywhere else.
Analytics That Actually Mean Something
We’ve always believed that analytics should drive decisions, not just describe what happened. Orbit’s analytics layer is built around that belief. Three distinct views, each designed around a specific question your business needs answered.
General Overview
Your diagnostic entry point. KPI cards with period-over-period comparison. Total Sales Funnel from page view to order. Advertising Funnel from impressions to ad units. Color-coded direction indicators so you can see at a glance where something changed and where you need to dig.
Trends Overview
Your product investigation workspace. Analysis at Parent ASIN, ASIN, and SKU level. Filter by revenue, ACoS, sessions, inventory, or conversion. Group by brand, tag, or lifecycle stage. Compare what’s driving margin and what’s consuming it. Export with your filters and groupings intact.
Advertising Overview
Your campaign intelligence workspace. Side-by-side comparison with metric-level highlighting. The strongest-performing campaign for each specific metric is flagged, so you’re making metric-specific evaluations rather than picking a blanket winner. Configurable time windows. Customizable columns.
Profit and Cost Management
Tag products by lifecycle stage, launch, cash cow, growth focus, seasonal, clearance, and those tags carry through every analytics view. Input your COGS once, and Orbit calculates true contribution margin across every SKU and channel, net of Amazon fees, fulfilment costs, and advertising spend.
This is what we mean when we say analytics should drive decisions. Not a report you read on Monday morning. An operational system you use every day.
Configurable. Not a Black Box.
We want to say this directly because it’s the thing that differentiates Orbit most clearly from what else is out there.
You can configure everything.
Set your store goal: growth or profit. Tag products by lifecycle stage and run completely separate strategies per segment. Set different ACoS targets for your launch SKUs than your evergreen performers. Define your own bid logic, your own budget thresholds, your own dayparting rules. Build the system around how your business actually works, not the other way around.
For brands without deep advertising expertise, Orbit’s EVA Intelligence engine can fully manage campaigns with sensible, data-driven defaults. For experts who want full control, everything is accessible and configurable. The same platform serves both without compromise.
The Results
We don’t love leading with numbers, but we also want to be honest about what happens when sellers get the full picture and act on it.
These outcomes aren’t accidents. They’re what happens when advertising decisions are made with complete signals, at the right time, connected to real business outcomes. That’s what Orbit is built to deliver.
One More Thing: Our Launch Offer
We’ve been working toward Orbit for a long time. And we’re confident enough in what we’ve built to put our best people behind it from day one.
For the launch period, Orbit comes with 14 days completely free, full access, no commitment. And because we didn’t want to just hand you a login and wish you luck, every trial comes with a dedicated Orbit specialist assigned to your account for the full two weeks. A real person who knows this platform inside and out, with you through every step: setting up your dayparting rules, configuring your strategies, making sure you actually experience what Orbit can do for your business.
Not a chatbot. Not a knowledge base. A specialist, start to finish.
This is our way of saying: we believe in what we’ve built enough to back it up in person.
This Is the New Era
The tools Amazon sellers have relied on were built for a simpler market. Single-channel. Static rules. Revenue as the primary metric. Black-box optimization nobody could configure.
Those tools served their purpose. But the sellers who win in the next chapter of Amazon commerce aren’t going to win with yesterday’s infrastructure.
Orbit is built for what the market is now, signal-dense, margin-driven, and moving fast. It gets more useful the longer you run it. It’s backed by a customer success team that stays with you, understands your catalog, and helps you get more out of the platform over time.
This isn’t an upgrade. It’s a different starting point.
Come see what your business looks like with the full picture.
