Finn in motion
Omnichannel Growth case study
Finn Scales Into a Unified Omnichannel Growth Engine Across Amazon, Shopify and TikTok Shop
+78% increase in blended omnichannel profitability. +52% increase in Amazon first-page keyword coverage. +210% increase in TikTok Shop revenue.
SupplementsThe opportunity
Turn channel activity into one connected growth system
+78% increase in blended omnichannel profitability. +52% increase in Amazon first-page keyword coverage. +210% increase in TikTok Shop revenue.
Finn is a premium, vet-formulated dog wellness brand built on science-backed supplements. Eva became Finn's omnichannel growth partner in early 2026, bringing Amazon, Shopify, and TikTok Shop into one accountable operating model.
The situation
The operating challenge behind the growth opportunity
Finn had real demand and a 21-SKU Amazon catalog generating an estimated $225,000 in monthly revenue and $5.7 million in trailing twelve-month revenue. Growth had stalled because each channel was operating as a separate business.
- Amazon growth was trending down despite a Buy Box win rate above 90%.
- First-page keyword coverage was 2.31% across more than 1,600 ranking terms.
- Revenue was concentrated in one hero SKU.
- An 80% in-stock rate created recurring stockout risk.
- TikTok Shop depended on sporadic influencer spikes.
- Shopify was underused for retention and subscription growth.
- No unified view connected performance across channels.
Finn on TikTok
The brand voice in motion
Three videos from the official brand account show how product storytelling and social discovery create demand before shoppers reach a marketplace or brand storefront.
Finn in motion
Finn in motion
The Eva approach
One plan, clear priorities, and shared performance signals
Amazon Growth and Ranking
Eva rebuilt keyword architecture, expanded first-page visibility, restructured advertising around contribution margin, refreshed A+ content, and connected inventory signals to ad velocity.
Shopify Growth and Customer Value
Eva rebuilt subscription and lifecycle flows, improved product and bundle conversion, and aligned merchandising with Amazon best-seller data.
TikTok Shop Demand Engine
Eva built an always-on creator program and coordinated shoppable content, live shopping, and promotional calendars across channels.
Unified Commerce Intelligence
Eva consolidated Amazon, Shopify, and TikTok Shop performance into one view and aligned inventory, ranking, and channel velocity through one operating cadence.
90-day execution roadmap
From fragmented execution to one operating cadence
The first 90 days establish the baseline, activate the connected system, and scale the combinations that improve blended profitability.
Build the foundation
Create one commercial baseline across Amazon, Shopify + TikTok Shop.
- Map product and channel economics
- Audit conversion, demand, and inventory
- Align the operating scorecard
Activate the system
Implement the highest-value initiatives documented in the Eva approach.
- Connect channel signals and decisions
- Improve conversion and demand capture
- Coordinate content, media, and operations
Scale what compounds
Move investment toward the products, audiences, and channels producing the strongest business result.
- Reallocate toward winning combinations
- Protect margin and availability
- Build the next optimization cycle
Results and measurement
The scorecard that connects growth to business impact
Verified outcomes and operating signals already documented in the original case study, organized into one consistent scorecard.
The outcome
What the connected system changed
Finn increased blended omnichannel profitability by 78%, Amazon first-page keyword coverage by 52%, and TikTok Shop revenue by 210%.
Before and after
Finn moved from disconnected channel execution to a full-catalog Amazon ranking strategy, a repeatable TikTok Shop demand engine, stronger Shopify retention, and one unified view across all three channels.
Finn Leadership Team
Strategic insight
Growth compounds when every channel has a clear job
Strong product-market fit can still stall when channels compete instead of compound. Omnichannel growth is one connected system where every channel makes the others more effective.
Build one connected commerce growth system
Talk with a senior Eva operator about marketplace growth, paid demand, conversion, operations, and the measurement system that connects them.
Explore Amazon Marketplace Management and Shopify Management.