Poppi in motion
Connected Commerce case study
Scaling TikTok-Driven Demand into Shopify Revenue and Repeat Purchase
Poppi transitioned from viral-driven spikes to a predictable, compounding growth system
CPGThe opportunity
Turn channel activity into one connected growth system
Poppi transitioned from viral-driven spikes to a predictable, compounding growth system
Poppi is a fast-growing functional beverage brand known for its prebiotic soda, combining gut health benefits with strong lifestyle branding. The brand achieved rapid growth through TikTok-native content and creator amplification, generating significant consumer demand. Eva partnered with Poppi to transform this demand into a structured, repeatable commerce system, connecting TikTok Shop and Shopify into one unified growth engine.
The situation
The operating challenge behind the growth opportunity
- Core issue: Demand existed, but it did not compound into predictable growth
Poppi had strong momentum:
- High-performing TikTok content and creator ecosystem
- Rapid growth in awareness and demand
- Strong product-market fit with repeat purchase behavior
However, key limitations emerged:
- Viral spikes without predictable revenue
- TikTok demand not fully captured into owned channels
- Shopify underutilized for retention and subscription
- Limited connection between content performance and conversion
Eva implemented a TikTok → Shopify Commerce Intelligence System, aligning discovery, conversion, and retention into one continuous loop.
Poppi on TikTok
The brand voice in motion
Three videos from the official brand account show how product storytelling and social discovery create demand before shoppers reach a marketplace or brand storefront.
Poppi in motion
Poppi in motion
The Eva approach
One plan, clear priorities, and shared performance signals
TikTok Shop Revenue Engine
- Built creator ecosystem around lifestyle and daily consumption
- Optimized TikTok Shop PDPs for impulse purchases
- Deployed bundles and limited-time offers
- Amplified top-performing organic content with ads
Focus: Convert discovery into immediate revenue
Content → Revenue Feedback Loop
- Identified highest-performing hooks, creators, and formats
- Fed insights directly into content production and ad scaling
- Eliminated underperforming content quickly
Focus: Scale proven signals with precision
Shopify Conversion Intelligence
- Optimized PDPs using TikTok-driven messaging and social proof
- Introduced bundles to increase AOV
- Implemented subscription model for repeat consumption
Focus: Capture intent and expand customer value
Lifecycle & Retention System
- Email and SMS flows aligned with consumption behavior
- Post-purchase cross-sell across flavors and bundles
- Subscription optimization for recurring revenue
Focus: Turn first purchase into long-term revenue
Unified Data & Profitability Layer
- Product-level performance tracking across TikTok and Shopify
- Attribution across content, ads, and conversion
- Profit-driven optimization across channels
90-day execution roadmap
From fragmented execution to one operating cadence
The first 90 days establish the baseline, activate the connected system, and scale the combinations that improve repeat purchase.
Build the foundation
Create one commercial baseline across TikTok + Shopify.
- Map product and channel economics
- Audit conversion, demand, and inventory
- Align the operating scorecard
Activate the system
Implement the highest-value initiatives documented in the Eva approach.
- Connect channel signals and decisions
- Improve conversion and demand capture
- Coordinate content, media, and operations
Scale what compounds
Move investment toward the products, audiences, and channels producing the strongest business result.
- Reallocate toward winning combinations
- Protect margin and availability
- Build the next optimization cycle
Results and measurement
The scorecard that connects growth to business impact
Verified outcomes and operating signals already documented in the original case study, organized into one consistent scorecard.
The outcome
What the connected system changed
Poppi transitioned from viral-driven spikes to a predictable, compounding growth system
Before and after
Before Eva
- TikTok created awareness without structured monetization
- Growth depended on viral cycles
- Shopify was not fully leveraged for retention
- Limited visibility into performance drivers
After Eva
- TikTok became a direct revenue channel
- Shopify captured and expanded demand
- Lifecycle systems increased LTV
- Growth became structured, scalable, and predictable
“Eva helped us turn TikTok from an awareness channel into a structured revenue engine. By connecting TikTok Shop with our Shopify experience, we now capture demand more efficiently and convert it into repeatable growth. The visibility across content, conversion, and retention has fundamentally changed how we scale the business.”
C. Barry
Manager of eCommerce, Poppi
Shopify growth is not traffic acquisition
It is a system where conversion, demand, and retention work together to scale profitably
Strategic insight
Growth compounds when every channel has a clear job
Functional CPG brands benefit from:
- High repeat purchase frequency
- Strong lifestyle integration
- Content-driven discovery
But without a system:
- Demand is fragmented
- Retention is lost
- Profitability declines
When TikTok (discovery), Shopify (conversion), and lifecycle (retention) operate as one system:
- Revenue stabilizes
- LTV increases
- Growth compounds
Build one connected commerce growth system
Talk with a senior Eva operator about marketplace growth, paid demand, conversion, operations, and the measurement system that connects them.
Explore Amazon Marketplace Management and Shopify Management.