Podcasts

Connected Commerce: conversations with operators and experts across Amazon, Shopify, and TikTok Shop on what it actually takes to grow a connected ecommerce business.

Connected Commerce: AI Can Scale Everything Except Authenticity | Episode 6

Hai Mag and Chris Morrano discuss how AI creative closes the gap for small brands, inventory-aware ad dashboards, and why founder-led video is outperforming polished ads.

Sep 8, 2026

Connected Commerce: Stop Treating Your Ad Channels Like Silos | Episode 5

Hai Mag and Oaklyn Gale discuss using Amazon audience data to sharpen Meta and Google targeting, and why sending Google traffic to Amazon can outperform sending it to Shopify.

Sep 1, 2026

Connected Commerce: Can One Bad Review Outweigh 10 Good Ones? | Episode 4

Hai Mag and Danan Coleman discuss why removing one negative Amazon review can outweigh several new positive ones, and how to choose which channel to focus on first.

Aug 25, 2026

Connected Commerce: Are You Paying Too Much for the Wrong Clicks? | Episode 3

Hai Mag and Will Haire discuss using Amazon Marketing Cloud audiences to bid on real intent, and how splitting creative and data ownership drove a 21% sales increase.

Aug 18, 2026

Connected Commerce: Never “Set It and Forget It” | Episode 2

Hai Mag and Andrew Morgans discuss cross-channel attribution, Amazon’s halo effect, flexible fulfillment, and why ecommerce growth requires continuous testing.

Aug 11, 2026

Connected Commerce: Knowing the Rules That Can Help You Grow | Episode 1

Hai Mag and Lesley Hensell discuss how marketplace rules, product compliance, and ethical category management can protect sellers and create room for growth.

Aug 4, 2026