orbit
The advertising automation engine that fits your business.
Orbit is EVA Intelligence’s advertising automation engine. Fully configurable to your goals, your catalog, and your margins. It optimizes every bid, every keyword, and every campaign hour by hour, backed by analytics that connect advertising performance to real business outcomes.
Proven Results Across the Eva Growth System
Real outcomes from brands using Eva across Amazon, Shopify, and TikTok
Across Channels
with Profit Focus
in 6 Months
Operational Costs
in 6 Months
Based on aggregated performance across Eva-managed brands
THE PROBLEM
Most Amazon advertising runs on yesterday's data.
Static rules, isolated campaigns, and dashboards that show revenue without profit. This is where growth breaks, and where Orbit starts.
Static rules that don't adapt
Bidding logic is set and forgotten. The market moves hourly. Budgets drain in low-converting windows while peak-hour opportunities are missed because no one is watching.
Campaigns without ranking context
Ad spend is allocated without knowing where each product ranks. Keywords get the same budget whether they’re on page one or page five. Scaling without ranking signals burns capital.
Profit invisible behind revenue
Dashboards show what came in, not what stayed. COGS, fees, and ad spend sit in separate systems. You optimize for a number that doesn’t tell you if the business is actually healthy.
Inventory disconnected from spend
Ad spend scales on products running low on stock. Rank builds. Then the product goes out of stock and everything you spent building that position disappears overnight.
Black-box tools you cannot configure
Most advertising platforms apply the same logic to every account regardless of category, margin profile, or business objective. You cannot set different strategies for different products. You optimize for defaults, not your goals.
ADVERTISING INTELLIGENCE
Signals accelerate ranking. Ranking compounds profit.
Orbit runs on live signals, not static rules. Every bid decision is made in the context of what’s actually happening right now.
EVA Intelligence built Orbit around a single principle: advertising decisions should be driven by real-time signals, not rules written weeks ago. Search term intelligence, keyword ranking position, conversion rate, inventory status, and margin thresholds all feed into every optimization Orbit makes.
The result is an advertising engine that learns your catalog, adapts to your market, and compounds your ranking over time instead of fighting to maintain it.
01.
Signal capture
Search terms, SQP data, ranking positions, and conversion signals captured continuously.
02.
Allocation logic
Budget and bids allocated based on ranking stage and live performance, not last week’s averages.
03.
Continuous optimization
Real-time adjustments improve campaign efficiency every hour, not just every day.
04.
Profit and scale control
Scaling aligned with margin thresholds and inventory so growth never comes at the cost of profitability.
SIGNAL INTELLIGENCE
Search and ranking signals
- Search term and SQP intelligence
- Keyword and product ranking tracking
- Conversion and performance indicators
- Audience and traffic source signals
- Competitive and category-level signal monitoring
ALLOCATION LOGIC
Performance and inventory-aware control
- Ranking-stage-aware budget prioritization
- Bid allocation by live performance and conversion data
- Inventory-aware scaling: spend pauses before stockouts
- Product-level decision making per SKU
- Budget shifts dynamically as performance signals change
OPTIMIZATION ENGINE
Continuous real-time adjustment
- Hourly bid optimization by conversion rate
- Real-time campaign adjustments, not daily
- Keyword isolation for clean attribution
- Dynamic dayparting based on performance heatmaps
- Automated harvesting of converting search terms
PROFIT AND SCALE
Margin-aligned scaling
- Inventory-aware scaling, no overspend on stockouts
- Margin-based optimization thresholds per product
- TACoS reduction through intelligent allocation
- Contribution margin visibility by SKU and channel
- Scale controlled by profit thresholds, not just ROAS
CONFIGURABLE, NOT A BLACK BOX
Your strategy. Your rules. Your thresholds.
Unlike tools that apply identical logic across every account regardless of category or ACoS target, Orbit lets you configure every aspect of strategy from scratch. Set your store goal: growth or profit. Tag products by lifecycle stage: launch, cash cow, growth focus. Each segment runs its own strategy, targets, and logic. The platform starts by asking what you are trying to accomplish, then builds around the answer.
DAYPARTING
Your ads don't sleep. They should know when to.
Every hour of the day performs differently. Orbit configures your campaigns around the clock based on real performance signals, not gut feel.
Without Dayparting
6:00 AM. YOUR AUDIENCE IS ASLEEP.
Your ACoS is 38% and climbing. Campaigns burn budget at full rate. No one converts, but the spend continues. By the time you log in at 9am, hours of wasted budget are gone.
With Orbit Dayparting
6:00 AM. ORBIT DETECTS LOW CONVERSION.
Orbit identifies the ACoS threshold breach in real time. Bid multipliers are adjusted automatically. Budget is preserved for your peak hours. Spend recovers. Ranking holds.
Configure rules around the metrics that matter.
Set performance thresholds by campaign type or product category. Orbit runs the rules continuously while you focus on strategy, not bid-babysitting.
- ACoS thresholds: reduce bids when cost spikes
- Conversion rate signals: scale when buyers are active
- Hourly budget pacing: protect daily caps intelligently
- Peak window detection: concentrate spend on high-intent hours
- Campaign-level rules: different logic per product type
Dynamic, not fixed. Driven by heatmap and performance patterns.
Most dayparting tools let you mute campaigns at fixed hours. Orbit goes further: it optimizes both bids and budgets dynamically, adjusting based on real performance heatmaps across different hours of the day rather than rules you set manually and forget.
- Bid multipliers adjust in real time based on hourly conversion heatmaps
- Budget pacing shifts dynamically as performance patterns emerge across the day
- The system learns which hours convert for your specific products, not just general patterns
ANALYTICS
Three views. One analytical system.
Orbit’s analytics layer connects sales, profitability, advertising, traffic, and conversion data into one environment. Not for reporting. For operational decision-making.
GENERAL OVERVIEW
Business health at a glance
The diagnostic entry point. Answers the question: what is happening in the business right now, and where do I need to look next?
- Net Profit, Total Sales, ACOS, TACOS in one view
- KPI cards with period-over-period comparison
- Total Sales Funnel: Page View to Order
- Advertising Funnel: Impressions to Ad Units
- Color-coded direction indicators for fast diagnosis
- Drill-down into sub-metrics with See Details
TRENDS OVERVIEW
Product-level investigation
The product analysis workspace. Built for identifying winners, investigating underperformers, and comparing product families at any level of granularity.
- Analysis at Parent ASIN, ASIN, and SKU level
- Filter by revenue, ACOS, sessions, inventory, conversion
- Cards view for scanning, Table view for deep comparison
- Group by Brand, Tag, Parent ASIN, or SKU
- Customizable metric columns and saved presets
- Export to Excel with current filters and grouping intact
ADVERTISING OVERVIEW
Company Performance Analysis
The campaign intelligence workspace. Compare campaigns side by side, identify efficiency gaps, and analyze spend behavior across daily, weekly, or monthly windows.
- Campaign comparison with metric-level highlighting
- Daily, weekly, monthly time window configuration
- Filter by spend, performance, conversion, attribution
- Green highlight logic: strongest campaign per metric
- Customizable campaign metric columns and presets
- Export for agency reviews and advertising reports
Product Tagging
Assign custom labels to products: Hero, Launch, Clearance, Seasonal, High Margin. Tags appear across Analytics views and allow you to group, filter, and compare operational segments rather than individual ASINs. One of the most powerful ways to turn product data into catalog strategy.
Profit and Cost Management
Input COGS at product level and Orbit calculates true contribution margin across every SKU and channel. Net of Amazon fees, fulfilment costs, and advertising spend. Revenue growth alone does not indicate healthy performance. Profit and cost visibility does.
Not a dashboard. A decision layer.
Orbit surfaces advertising and business performance as actionable intelligence so every budget decision is made with the full picture.
Data sources
What Orbit surfaces
What you act on
What compounds
WHY ORBIT
Built different at every layer
The real advantage is the system, the intelligence, and the customer success team behind every account.
Store Goal and portfolio tagging
Orbit asks about your business objectives first. Tag products by lifecycle stage: launch, cash cow, growth focus. Each segment runs its own strategy, targets, and logic independently.
Advertising automation that runs itself
EVA Intelligence manages bids, budgets, and keyword expansion continuously. You set the strategy and thresholds. Orbit executes and adapts while you run the business.
Tailored to your business. Fully configurable.
Unlike black-box tools that apply the same logic to every account, Orbit is built around your goals, your catalog, and your margins. Set different strategies for different products, define your own thresholds, and configure every layer of the system to match how your business actually works. Built for experts. Accessible to everyone.
Analytics built for operators
General Overview, Trends Overview, Advertising Overview, and Profit and Cost Management. Each view is designed around a specific decision, not just reporting for its own sake.
Unified view: Amazon and Shopify together
See Amazon and Shopify revenue, ad spend, and contribution margin in one place. No tab switching, no manual reconciliation. For sellers on both platforms, this alone changes how you run the week.
Dedicated customer success
Every Orbit account is backed by a customer success team who understands your catalog, your goals, and your market. Ongoing guidance, not a one-time setup and goodbye.
WHAT CHANGES
Smarter decisions. Better outcomes.
Smarter Decisions
- Budget allocation by ranking stage and live performance
- Keyword prioritization by signal strength, not assumptions
- Advertising harvesting connected to ranking opportunity
- Inventory aligned to demand velocity, not guesswork
- Bid decisions driven by conversion signals every hour
Better outcomes
- Higher ROAS and contribution profit per channel
- Reduced wasted spend on underperforming SKUs
- Lower TACoS through dynamic optimization
- Stronger ranking across priority keywords
- Revenue growth with margin control, not just top-line
PROVEN RESULTS
Real outcomes from real catalogs.
CANDY BREAK
$600K
Monthly revenue, up from $15K to $20K
A 30x growth driven by intelligent advertising allocation and margin-based scaling. Full management with EVA Intelligence transformed a struggling seller into a category leader.
MORINEGO
↑ Profitable
At scale on generic keywords
Initially unprofitable and locked to brand keywords. Orbit enabled expansion into generic terms, substantially increasing profitability and revenue while reducing dependency on brand awareness alone.
Based on aggregated performance across EVA-managed brands. Individual results vary by category, competitive landscape, and account health.
Case Studies
Morinaga
Scaling Amazon Growth Across US and Japan with Eva’s Unified Commerce System
- Amazon
Cricket
The Cricket Company Doubles Amazon Ad Sales While Improving Profitability with Eva’s Commerce Growth System
- Amazon
Happy Products
Scaling Amazon Revenue and Profit with Eva’s Growth System
- Amazon
Maelys
Scaling TikTok Shop Revenue While Increasing Shopify Conversion and Profitability
- TikTok
- Shopify
Perupima
Scaling Shopify Revenue and Conversion with Eva’s Conversion Intelligence
- Shopify
View All Case Studies