Full automation. Full control. Profitable growth.
Every Amazon Ads account Eva runs is powered by the Advertising & SEO Tool: an advertising engine that reads margin, inventory, and rank, then adjusts bids, dayparting, negation, and campaign coverage continuously, inside the rules Eva’s team sets for your brand.
The bottleneck was never the strategy.
It was the same manual review, repeated on every account, every week. Most advertising tools just make that review faster — Eva runs on the Advertising & SEO Tool because it removes review as the ceiling, so Eva’s team spends its time on what still needs a person.
Same review
Every account. Every week.
Configure everything. Or configure nothing.
The Advertising & SEO Tool’s rules are fully editable, but your account doesn’t start from a blank rule builder. It starts from a default strategy drawn from real accounts Eva already manages, then Eva’s team tunes every threshold to your brand.
Preconfigured out of the box
Default strategy distilled from accounts already under Eva’s management, not a generic template.
Fully editable
Every rule, threshold, and exception can be tuned to your brand, with no ceiling on complexity.
Runs without an approval queue
Once a rule is set, it executes continuously. Throughput isn’t capped by how fast someone can review a queue.
Approval where you want it
Recommendations and manual actions apply only after your Eva team confirms them.
Every decision logged
What changed, when, and which signal triggered it, always visible to your account team.
Five engines run the account.
Bids, hours, campaign coverage, inventory risk, and wasted search terms, all kept under continuous control instead of a weekly review.
Bids that move with the market, not your calendar
Bids recalculate against live conversion, ACoS, and TACoS signals rather than a daily batch, inside the guardrails Eva sets for your account.
Stop paying peak rates in hours that never convert
An hourly conversion pattern is built per product, not borrowed from a category average, and recalibrates from a rolling four-week window.
New products get covered without anyone building campaigns
Uncovered ASINs are detected and a full campaign structure is drafted, with bidding, negation, and dayparting applied from day one.
Never build rank into a stockout
Days of cover is read live per SKU. Spend throttles as the stockout window approaches, then returns automatically as cover recovers.
Wasted spend is cut before you’d have noticed it
Non-converting search terms are negated continuously at the right level and match type, while protected terms stay protected.
Strategy by segment, not one rule for the whole store.
Eva introduces your catalog to the Advertising & SEO Tool the way your business actually runs: at store, segment, campaign, and product level, so hero products, new launches, and clearance lines each run under rules written for them.
Store goal
The top-level target Eva’s team sets for your account: profit, growth, or a blended target.
Segment strategy
Hero products, new launches, and clearance lines each carry their own goal and configuration.
Campaign rules
Bidding, dayparting, and coverage rules apply automatically once a campaign is mapped to a segment.
Product exceptions
Any single ASIN can be pulled out and given its own rule, without touching the rest of the segment.
Other platforms make Eva faster at the same job. This one changes the job.
Bid adjustments, negations, budget shifts, hourly scheduling: these run themselves inside the guardrails Eva’s team sets. What Eva’s team brings to your account is the part that actually needs a person — catalog strategy, launch planning, which products to back and which to retire, and the judgment calls you’re paying Eva for. The question stops being how many decisions got reviewed today. It becomes what this account should be doing this quarter.
Accounts run by hand, next to accounts running on the Advertising & SEO Tool.
Your Amazon account, running on the Advertising & SEO Tool, at no additional cost.
Every Full Service engagement runs on the Advertising & SEO Tool’s advertising engines by default. Tell Eva your channels and scale, and a senior expert scopes the plan from there.
Talk to a senior expertNo setup fee to start the conversation.