Eva Answers / Working with an agency
What Does an Amazon Storefront Design Agency Do?
Answered by Hai Mag, Founder & CEO, Eva Commerce, with 20+ years in eCommerce transformation, marketplace optimization, and AI-driven automation.
Last reviewed: November 3, 2026
Short answer: An Amazon storefront design agency plans and builds your Amazon Brand Store: multi-page architecture, hero and category layouts, product modules, video and mobile design, usually alongside matching A+ Content and listing images. Amazon Brand Stores are free for brands with a Professional selling account, Brand Registry and Amazon Ads, and Amazon reviews the Store before it goes live. Hire an agency when you need a full brand experience and coordinated creative; use Amazon’s own Store builder when a template is enough.
What “Amazon storefront” usually means
On Amazon, the brand storefront is Amazon Brand Stores: a multi-page destination inside Amazon that showcases your catalog, story, deals and categories. Amazon says shoppers who visit a Brand Store during their journey purchase 53.9% more frequently and have a 71.3% higher average order value than shoppers who do not. That is different from an Influencer or affiliate storefront, which Amazon’s own storefront guide treats as a separate product.
What a storefront design agency should deliver
| Workstream | What good looks like | What Amazon requires first |
|---|---|---|
| Eligibility and access | Confirms Professional selling, Brand Registry and Amazon Ads are in place before design starts | Amazon’s storefront guide lists those three prerequisites |
| Store architecture | Homepage plus category, lifestyle and product collection pages, not a single long page | Amazon recommends at least three levels of pages / subpages |
| Page design | Hero, brand statement, product tiles, shoppable modules, video placement, mobile layouts | Templates and drag-and-drop tiles in the Brand Store builder; Amazon reviews before publish |
| Catalog and merchandising | Products grouped by type, use or theme, with deals and newness called out | Products must be listed for sale in the Amazon store |
| Tie-in to detail pages | Store creative matches A+ Content, Brand Story and main images so the brand looks the same everywhere | A+ Content and Brand Story are separate Brand Registry tools |
| Handover | You keep Brand Registry, Ads and Store ownership; agency uses roles you grant | Store builder is reached from Seller Central Stores or the advertising console |
How to choose one
- Ask what “storefront” means in the proposal. Brand Store pages, A+ modules, main images and ad creative are different deliverables with different Amazon tools.
- Ask who publishes. Someone with Brand Registry and Ads access has to submit the Store for Amazon’s review.
- Ask for mobile layouts. Most Amazon traffic is mobile; a desktop-only mock is not enough.
- Ask how the Store ties to ads. Amazon links Brand Stores from Sponsored Brands and other brand programs; the Store should be ready for that traffic.
- Get scope in writing. Page count, revision rounds, image sourcing and who owns source files.
- Separate creative fees from management fees. Eva’s public pricing lists Brand Story, main images and A+ as a +$500 per month Creative Design add-on; Brand Store design is scoped on the creative services page, not as that add-on by default.
Exceptions
- No Brand Registry, no Brand Store. Amazon requires Brand Registry enrollment (and Ads registration) before you can create one.
- Affiliate storefronts are not Brand Stores. Do not hire Brand Store work if what you actually need is an Influencer storefront.
- Templates can be enough. Amazon’s builder is self-serve; an agency is optional when the catalog is small and in-house design is strong.
- Publishing is not instant. Amazon reviews the Store after you submit it.
Eva’s Amazon graphic design services include Amazon Brand Store design as a multi-page brand experience: store architecture and navigation, hero and brand statement, category and lifestyle pages, product tiles and collections, shoppable image modules, video placement and mobile layout optimization, plus eligibility review. The same team builds A+ Basic, Premium and Brand Story and main-image sets so the Store, detail pages and ads share one visual system. On pricing, the optional Creative Design add-on at +$500 per month covers Brand Story, main images and A+ Content; ad creative for managed campaigns is included in Advertising; Brand Store work is scoped separately.
Follow-up questions
Is an Amazon Brand Store free?
Amazon Ads and Amazon’s storefront guide both describe Brand Stores as free for eligible brands. You still need a Professional selling account, Brand Registry enrollment and an Amazon Ads registration before you can build one, and Amazon reviews the Store before it goes live.
Does Eva’s Creative Design add-on include a full Brand Store?
No. Eva’s public pricing lists the Creative Design add-on at +$500 per month for Brand Story, main images and A+ Content. Amazon Brand Store design is scoped separately on Eva’s graphic design services page (multi-page store architecture, hero and category layouts, product tiles, video placement and mobile layout). Confirm scope on the order form.
Can I build a Brand Store myself without an agency?
Yes. Amazon’s Store builder uses templates and drag-and-drop tiles, and Amazon recommends at least three levels of pages. An agency is useful when you want a multi-page brand experience tied to A+ Content, listing images and ads, or when you do not have in-house design capacity.