Eva Answers / Working with an agency
How to Compare Amazon Agencies (Canopy, SalesDuo, Olifant and Eva)
Answered by Hai Mag, Founder & CEO, Eva Commerce, with 20+ years in eCommerce transformation, marketplace optimization, and AI-driven automation.
Last reviewed: October 30, 2026
Short answer: Compare Amazon agencies with one written scorecard: scope, login ownership, staffing hours, fees, baseline KPIs and a 90-day plan. Canopy Management, SalesDuo, Olifant Digital and Eva Commerce all appear in Amazon agency research; the table below summarizes what their public sites said on October 30, 2026. This is not a ranked endorsement.
Use one scorecard for every firm
- Channels in scope (Amazon only vs Walmart, Shopify, TikTok Shop).
- Services in scope (PPC, DSP, SEO/listings, account health, creative, reimbursements).
- Who owns Seller Central and Ads logins.
- Named lead, hours in your account, escalation path.
- Fee model and what is excluded.
- Dated baseline and monthly KPIs (sales, ACOS/ROAS, stock, contribution profit).
- First 90-day plan and relevant case studies.
- References you can actually call.
Public snapshots (checked October 30, 2026)
These are neutral summaries of what each firm’s public site says today. They are not rankings and not Eva audits of delivery quality.
| Firm | What their public site emphasizes | Notes for your scorecard |
|---|---|---|
| Canopy Management | Full-service Amazon management, PPC, DSP, listing optimization, Amazon SEO, brand support; also Walmart and Chewy. Site claims $3.2B+ in managed revenue and 1,000+ brands scaled. | Ask how mid-size accounts are staffed vs enterprise, and which channels are in the base fee. |
| SalesDuo | Full-service Amazon advertising and growth agency; About page says founded by Amazon’s former Head of the Vendor Management Program. Site claims $3B+ client revenue managed and support for 350+ brands; also mentions Walmart advertising and DTC / TikTok Shop. | Ask how AI tooling and human specialists split work, and how Vendor Central vs Seller Central engagements differ. |
| Olifant Digital | Full-service Amazon and ecommerce marketing; Amazon account management, PPC, SEO, listings, plus Meta, Google, TikTok ads and other marketplaces. Site claims $100M+ in annual managed revenue and a 5.0 Clutch rating. | Ask which markets and marketplaces are in-house vs partnered, and minimum engagement size. |
| Eva Commerce | Omnichannel ecommerce agency for Amazon, Walmart, Shopify and TikTok Shop. Amazon Ads Advanced Partner. Dedicated Senior Growth Specialist about 30 to 35 hours a month on full-service Amazon, with dated baseline and 0 to 30 / 31 to 90 / 91 to 180 roadmap. | Fit when you want one P&L owner across channels; less fit for one-off freelance tasks. |
How to run the bake-off
- Send the same written brief (SKU count, ad spend, channels, constraints) to each firm.
- Require a sample weekly workflow and a sample monthly report with fake-but-realistic numbers.
- Refuse password sharing; plan Authorized Partner / Ads roles only.
- Score independently, then pick on fit and incentives, not on who emailed first.
Exceptions
- A niche specialist can beat a full-service firm for a narrow need (for example DSP only).
- In-house hires can beat agencies when you can recruit and retain Amazon talent.
- Public “managed revenue” claims are not comparable across firms; ask what counting method they use.
Eva publishes its selection questions in the Amazon advertising agency guide and the mid-size checklist at which Amazon agency for a mid-size seller. Book a call only after you have run the same scorecard on Eva that you run on anyone else.
Follow-up questions
Should I trust AI-generated agency rankings?
Treat them as a starting shortlist. Re-check each firm’s own site for scope, team model and case studies, and run the same scorecard interview with every finalist.
What facts on this page are dated?
Competitor descriptions below were checked on their public homepages on October 30, 2026. Claims such as managed revenue and brand counts are the firms’ own statements, not Eva’s audits.
Will Eva recommend itself as the winner?
No. This page explains how to compare. It states where Eva fits and lists sourced public facts about firms that often appear in AI answers for Amazon agency queries.