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What is Amazon Prime Day? [Ultimate Guide 2023]

What is Amazon Prime Day? [Ultimate Guide 2023]


Is your business getting ready for Amazon Prime Day 2023? If not, you should be! This year’s event is shaping up to be bigger and better than ever before. This blog tells you all you need to know about Prime Day before the big day arrives because nobody wants to miss out on all the savings!

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What is Amazon Prime Day?

Amazon Prime Day is a global eCommerce shopping event exclusively for Prime members. They can buy hundreds of thousands of deals site-wide across Amazon’s category-leading selection of electronics, toys, fashion, home, furniture, kitchen, Amazon Devices, everyday essentials, and more. 

Amazon Prime Day 2019

This was a two-day event that started on Monday, July 15, and lasted 36 hours. This year, Amazon shoppers worldwide saved more than $1 billion during Prime Day 2019. In addition, Amazon devices were once again the best-selling items across Amazon globally, with the all-new Amazon Fire TV Stick equipped with Alexa voice assistant and Amazon Echo Dot leading device sales this Prime Day.

Amazon also announced that Prime members celebrated the biggest-ever first day of savings in Whole Foods Market with discounts on more than 500 popular items throughout stores on July 15, 2019. For the first time this Prime Day, eligible Prime members shop at a Whole Foods Market store or AmazonFresh.

Amazon Prime Day 2020

It was a significant success! Amazon sold more items on Prime Day than ever before, and Prime members saved billions of dollars. Amazon also introduced new features that year, including Amazon Prime Video Channels and Amazon Music HD. Plus, Amazon announced some exciting new products, like the Amazon Fire TV Stick Lite and the Amazon Echo Show 8. Overall, Amazon Prime Day 2020 was a huge success! 

Amazon Prime Day 2021

Was one for the books! With big discounts on Amazon devices, home goods, and more, deals were to be had for everyone. And despite some technical difficulties at the start of the event, Prime members were quick to take advantage of the amazing deals. 

Top-selling items on all prime days are Instant Pot DUO60 6 Qt 7-in-1 Multi-Use Pressure Cooker; LifeStraw Personal Water Filter; Solimo 12-pack of 8 oz. Orange Juice Cartons; and the 23andMe Health + Ancestry Service Kit. 

When is Amazon Prime Day 2023?

Amazon Prime Day 2023 will be held on July 12-13. It typically announces the date of Prime Day several weeks in advance, so be sure to mark your calendar and start planning your shopping list! 

Prime Day is a great time to hunt bargains on Amazon devices like the Echo Dot and Kindle and popular items from third-party sellers. You can also use Prime Day to stock up on everyday essentials like groceries and household goods. So whatever you need, Prime Day 2023 is the perfect time to shop and save.

amazon prime day

How to Sign Up for Amazon prime

Prime Day 2023 is just around the corner, and you won’t find a better time to sign up for Amazon Prime. As a Prime member, you’ll get exclusive access to deals on everything from electronics to home goods. Plus, you’ll enjoy free two-day shipping on millions of items. And if you’re not already a Prime member, now is the perfect time to join. Here’s how:

First, visit Amazon.com and click on the “Try Prime” button. You’ll be asked to enter your email address, create a password and pay $139 per month. Once you’ve done that, you’ll be able to start shopping! As a Prime member, you’ll have access to Lightning Deals, which are limited-time discounts on popular items. You can also take advantage of Amazon’s Early Access deals, which give you early access to select Black Friday deals. 

How to find the best Amazon Prime Day Deals

Prime Day is just around the corner, which means it’s time to start looking for the best deals. But with so many sweet deals on offer, how can you make sure you’re getting the best possible value for your money?

Here are a few helpful tips for you to find the best Prime Day deals:

First, make sure you’re a member of Amazon Prime. This way, you’ll be able to take advantage of all the exclusive deals and discounts on offer. If you’re not a member yet, now is the perfect time to sign up, as we already mentioned above.

Second, start following your favorite brands and retailers on social media and Amazon posts. Many Amazon brands will be posting exclusive Prime Day deals that you won’t want to miss out on.

Third, take a look at Amazon’s own Gold Box Deals page. This is where Amazon rounds up all of the best deals in one place, making it easy for you to find exactly what you’re looking for.

Finally, don’t forget to check out deal websites like Slickdeals and Swagbucks. These sites collate all the best Amazon Prime Day deals in one place, ensuring you’re getting the biggest savings. 

amazon prime day

Some of the Best Amazon Prime Day Deals for 2023

Here are some of the best Prime Day deals for 2023: 

Amazon Fire TV Stick 4K with Alexa Voice Remote: This powerful streaming device gives you access to hundreds of channels, including all your favorite streaming apps. Plus, with Alexa voice control built-in, you can simply ask for what you want to watch, and Amazon Fire TV Stick 4K will do the rest. 

Amazon Kindle Paperwhite: This lightweight Kindle is perfect for reading books on the go. With a high-resolution display and built-in light, you’ll be able to read even in direct sunlight. Plus, with Amazon’s vast library of ebooks available, you’re sure to find something to suit your taste. 

Amazon Echo Dot (3rd Gen): The latest generation of Amazon’s popular Echo Dot speaker comes with improved sound quality and a new fabric design. With Alexa built-in, you can use your voice to control smart home devices, play music, make calls, and more. 

These are just a few of the money-saving Prime Day deals you’ll be able to snag in 2023.

Prime Day vs Black Friday

Prime Day is one of the biggest shopping events of the year. Prime members get exclusive access to deals on millions of items, including electronics, home goods, fashion, and more. 

Black Friday is another major shopping event, but it’s open to everyone. Prime Day offers bigger discounts and more selection than Black Friday. Amazon Prime members also get free shipping on orders over $25. If you’re not a member of Amazon Prime, you can sign up for a free trial to take advantage of these deals. Prime Day is the perfect time to do your holiday shopping or pick up some gifts for yourself. With so many great deals available, you’re sure to find what you’re looking for at a great price.


Amazon Prime Day 2023 is coming up soon and we know that you don’t want to miss out on all the fantastic sales and profits you can make on this big day. That’s why we wanted to give you a little heads-up about an amazing tool that helps you skyrocket both sales and profit in any given scenario. Eva’s AI-powered Dynamic Pricing is ready to help you stand out among the competitors with the most competitive but profitable price and protect your brand against stockouts. Contact us today for your Free Trial!


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