Shopify Agency for Shopify and Amazon Growth
Quick answer: A Shopify agency builds and grows a brand’s Shopify store. When the brand also sells on Amazon, the agency should run both channels as one plan, so pricing, inventory, content, and advertising support each other instead of competing. Eva Commerce is a full-service Shopify agency and an Amazon Advanced Partner that manages Shopify and Amazon together.
Ready to talk? Book a call with Eva or review the full scope on our Shopify agency services page.
What a Shopify agency manages
- Store build and development: theme work, apps, site speed, and migrations from other platforms.
- Conversion: product pages, collections, offers, and checkout, tested against real customer behavior.
- Paid traffic: Google and Meta campaigns tied to margin, not only to reported return on ad spend.
- Lifecycle and retention: email, SMS, subscriptions, and repeat purchase programs.
- Search and AI discovery: Shopify SEO and answer engine optimization so products can be found in Google and AI assistants.
- Analytics: one view of revenue, contribution margin, and customer data.
Why Shopify and Amazon should be managed together
Most brands that grow on Shopify end up on Amazon, and most Amazon brands want a direct channel they own. Run separately, the two channels often undercut each other on price, split inventory poorly, and send mixed messages to the same shoppers. Run together, each channel does the job it is best at.
| Decision | Shopify | Amazon |
|---|---|---|
| Main job | Owned customer relationship, brand experience, repeat purchase | Capture shoppers already searching on Amazon |
| Customer data | Full first-party data for email, SMS, and audiences | Limited, aggregated data through Amazon reports and Amazon Marketing Cloud |
| Advertising | Google, Meta, and TikTok traffic to the store | Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP |
| Shared controls | Consistent pricing, product and bundle strategy by channel, inventory planning, and total contribution margin | |
How Eva runs Shopify and Amazon growth
Eva assigns senior operators who own the plan across both channels and uses Eva technology to connect advertising, conversion, inventory, and margin data. On Shopify, that means Shopify management and Shopify SEO and AEO. On Amazon, it means full-service Amazon management and Amazon PPC management. Paid social and search run through Meta advertising and Google advertising.
When to hire a Shopify and Amazon agency
- You sell on both channels and pricing, stock, or messaging conflicts keep coming up.
- Your Shopify traffic grows but conversion and repeat purchase do not.
- You plan to launch on Amazon and want your Shopify customers and brand protected.
- You report Shopify and Amazon separately and cannot see total profit by product.
Shopify answer guides
- Shopify agency vs in-house team: when to hire which
- Meta ads for Shopify stores: setup, measurement, and common mistakes
- Shopify SEO: technical basics and AI search readiness
Frequently asked questions
What does a Shopify agency do?
A Shopify agency designs, builds, and grows Shopify stores. Depending on scope, that covers theme and development work, migrations, conversion rate optimization, paid traffic on Google and Meta, email and SMS lifecycle marketing, analytics, and merchandising. Eva runs these as one program with shared reporting instead of separate projects.
Can one agency manage both Shopify and Amazon?
Yes. Eva manages Shopify and Amazon together, so pricing, inventory, content, and advertising decisions are made with both channels in view. One team avoids the common problem of Amazon and Shopify competing for the same customers with different prices or messages.
Will selling on Amazon hurt my Shopify sales?
It can if the channels are run separately. Good practice is to keep pricing consistent, decide which products and bundles belong on each channel, and measure total contribution margin across both instead of judging each channel alone.
How do Shopify and Amazon help each other grow?
Amazon captures shoppers who already search on Amazon. Shopify gives the brand its own customer data, more control over the experience, and repeat purchase through email and SMS. Advertising on Google, Meta, and TikTok can send shoppers to whichever channel converts better for that product.
What should a Shopify and Amazon growth agency report each week?
Revenue and contribution margin by channel, advertising spend and efficiency on Amazon, Google, and Meta, conversion rate, inventory risk, and the next actions the team will take. Reporting should show where money moved and why.
How do I start working with Eva?
Book a call. Eva reviews your Shopify store, your Amazon account if you have one, and your goals, then recommends a scope. You can also see the full Shopify service scope on the Shopify management page.
Grow Shopify and Amazon with one accountable team.