Eva Answers / Amazon
Is an Amazon Seller Account the Same as an Amazon Business Account?
Answered by Hai Mag, Founder & CEO, Eva Commerce, with 20+ years in eCommerce transformation, marketplace optimization, and AI-driven automation.
Last reviewed: October 29, 2026
Short answer: No. An Amazon seller account is what you use to sell in the Amazon store, on the Individual plan ($0.99 per item) or the Professional plan ($39.99 a month). An Amazon Business account is a free buyer account for organizations purchasing supplies. They meet in the Amazon Business selling program: Professional sellers can use B2B Central to reach Amazon Business customers with business prices, quantity discounts and quotes.
Three things with similar names
| Account or program | What it is for | Cost Amazon lists |
|---|---|---|
| Amazon seller account (Seller Central) | Selling products in the Amazon store | Individual: $0.99 per item sold. Professional: $39.99 per month. Plus selling fees |
| Amazon Business account | Buying for an organization: business supplies, bulk buying, approvals and spend reporting | Amazon Business offers a free account to create; Prime Business is a separate membership |
| Amazon Business selling program (B2B Central) | Selling to Amazon Business customers with business prices, quantity discounts, quotes and certifications | Included with a Professional selling account; Amazon lists lower referral fees on larger purchases |
How to start selling to business buyers
- Use a Professional selling account. Sign up or log in to Seller Central, then open B2B, then B2B Central. Individual sellers can upgrade at any time.
- Add B2B products. Use normal listing processes, and list case packs and pallets with package hierarchies if you want bulk sales. Amazon’s B2B Product Opportunities tool suggests products.
- Set business prices and quantity discounts. Use the Business Price column in Manage Inventory or business pricing rules in Automate Pricing. Amazon says this can increase your visibility and your chances of becoming the Featured Offer.
- Add certifications or a business profile. Business buyers can see diversity and quality certifications on your profile. Amazon is not a certifying body, so you obtain the credential yourself.
- Answer quote requests. Use Manage quotes in B2B Central, and Business Discounts Insights for price and discount suggestions.
Exceptions
- Buying and selling from one company. Many businesses do both: they buy supplies through an Amazon Business account and sell through a seller account. They are separate accounts with different purposes.
- Tax-exempt buyers. Amazon’s Tax-Exemption program automates tax exemptions on qualified business purchases for participating sellers.
- Automation. Business prices, quantity discounts and case-pack hierarchies can be managed through Amazon Business APIs in the Selling Partner API instead of by hand.
- Registration. Opening a seller account needs government ID, a chargeable credit card, a bank account, business license or registration, proof of address from the last 180 days and tax information, whether or not you sell B2B.
Eva’s full-service Amazon management covers advertising, SEO, listings, catalog, pricing, inventory and account operations, and starts from a dated baseline for sales, advertising cost, conversion, inventory and contribution profit. Engagements begin by agreeing products, markets, constraints, ownership and reporting cadence, so whether B2B offers are in scope is decided up front.
Follow-up questions
Do I need an Amazon Business account to sell to businesses?
No. Business buyers use Amazon Business accounts. To sell to them you use your Professional seller account and the B2B features in Seller Central under B2B, then B2B Central.
Can I sell to businesses on the Individual plan?
Amazon says to use the Amazon Business selling tools you sign up for a Professional selling account, and that Individual sellers can upgrade at any time. Amazon also says you can switch or cancel your selling plan at any time after registration.
Do business orders use a separate inventory?
No, unless you choose to. Amazon says you can fulfill B2B orders yourself or with FBA, and FBA uses the same inventory pool as retail orders, minus any inventory you reserve with business-only offers.