Eva Answers / Working with an agency

How Do I Give an Agency Access to My Amazon Seller Central Account?

Answered by Hai Mag, Founder & CEO, Eva Commerce, with 20+ years in eCommerce transformation, marketplace optimization, and AI-driven automation.

Last reviewed: November 12, 2026

Short answer: Have the agency send you an authorization link from Amazon’s Solution Provider Portal, or use Authorize Now on its Service Provider Network listing, then approve only the roles it needs under User Permissions, then Manage Services. Since September 1, 2026, Amazon requires providers to pass business verification, authorizations expire after 365 days, and some roles are reserved for your own employees. Never share your password.

What changed on September 1, 2026

Amazon announced on its Seller Forums that, as of September 1, 2026, each agency, freelancer or virtual assistant that helps manage your Amazon business must complete business verification, and you must reauthorize them for the services they provide. Authorizations now expire after 365 days, Amazon notifies you before each expiration, and you choose which permissions to grant.

Amazon’s Solution Provider Portal FAQ explains the shift: under earlier access methods, service providers could operate with the same permissions as a seller’s employee. Now access is limited to the Seller Central roles Amazon approved for the provider’s service, and when you reauthorize, the new authorization replaces all previous access that provider had to your account.

Employee or service provider: which route to use

	Employee (your own team)	Service provider (agency, freelancer, virtual assistant)
Who it is for	A direct member of your organization	An outside business that delivers services for you
Where you manage it	User Permissions, Employees tab	User Permissions, Manage Services
How access starts	You add the person from User Permissions	The provider’s authorization link from Solution Provider Portal, or Authorize Now on its Service Provider Network listing
Which roles you can grant	Roles you assign, including roles Amazon reserves for employees	Only roles Amazon approved for the provider’s service; employee-only roles are not available
Expiry	Managed by you on the Employees tab	365 days per authorization, then you reauthorize

Amazon is explicit that an outsider cannot get around this by being added as an employee. Its role eligibility guide says employee-only roles are not available to service providers through any method, including being added to a seller’s account as an employee.

How to give an agency access, step by step

Agree the scope first. List the work the agency will do, such as advertising, listings, catalog, account health or inventory, so you know which roles it actually needs.
Ask whether the agency finished Solution Provider Portal registration. Amazon says providers must complete identity verification, business details and role approval, and that sellers see greyed-out permissions until the provider is approved. Amazon tells providers to plan for 5 to 10 business days for role approval.
Open the authorization link. The agency copies a link from Solution Provider Portal and sends it to you, or you choose Authorize Now on its Service Provider Network listing. Amazon says the steps and permissions are the same either way.
Review the roles and confirm. You see only the roles the agency is approved for. Adjust individual roles, use the country or region filter if needed, then choose Confirm. If the request came through Service Provider Network, the agency confirms it to activate access.
Watch for renewal. Each authorization lasts 365 days. Amazon sends an email with a reauthorize-by date and keeps a notice in the Action Center on your Seller Central homepage until you act.
Remove access when the work ends. Revoke the provider from Manage Services at any time. Also open the Employees tab and choose Edit next to any secondary user an outside team used in the past, so old access does not linger.

Amazon Ads access is set up separately

Seller Central authorization does not cover your Amazon Ads account. Amazon’s advertiser account guide says you can invite users at the manager account or advertiser level with standard roles (admin, editor, viewer) or custom permissions, such as reporting only, across sponsored ads and Amazon DSP. Agencies can choose to bill to the partner or bill to the advertiser. For a full handover between agencies, see how to switch Amazon agencies.

Exceptions

No notice yet. Amazon is contacting sellers on a rolling basis. If you have not received an email, Amazon says no action is required for providers you already work with.
The agency needs a role it cannot request. Some roles are for a seller’s own employees only. Amazon tells providers to look for an eligible alternative role or contact Solution Provider Portal Support.
New roles later. If the agency is approved for more roles after you authorize it, Amazon says it can ask you to reauthorize so the new roles apply.
Apps and software. Solution Provider Portal also covers developers who build Selling Partner API apps. Treat app connections as their own access and review them on their own.

How Eva handles this

Eva Commerce is a full-service Amazon agency and Amazon Ads Advanced Partner. Before work starts, Eva agrees products, markets, constraints, ownership and reporting cadence with you, and every transition begins with an agreed inventory of accounts, access, campaigns, assets and ongoing work, with scope, owners and handoffs clear before anything changes. Amazon management includes a dedicated Senior Growth Specialist in your account about 30 to 35 hours a month. You do not need to share account passwords to talk with Eva: call 858-315-2020.

Follow-up questions

Should I give my Amazon agency my Seller Central password?

No. Amazon says the only supported path for people outside your organization to access your Seller Central account is through its Solution Provider Portal, scoped to the roles approved for their service. Authorize the agency under User Permissions, then Manage Services, and keep your own login to yourself.

What happens if I miss the reauthorization date?

Amazon says your service provider loses access to your account and cannot provide services until you act. You can restore access at any time by authorizing the provider again, and you can update or revoke permissions whenever you need to.

Can I limit an agency to one country or one part of my account?

Yes. When you review the authorization, Amazon lets you adjust individual roles and use a country or region filter to scope access before you confirm. Only the roles Amazon approved for the provider’s service are offered.

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