There’s no question that Amazon Prime Day is a huge event for consumers, but what about sellers? Which sale is better for them – Prime Day or Black Friday? In this blog post, we’ll break down the pros and cons of both events so you can make the best decision for your business. Keep reading to find the winner of Amazon Prime Day vs Black Friday! 🥊
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What Is Amazon Black Friday?
Black Friday is the name of the shopping day after Thanksgiving in the United States. It is one of the biggest shopping days of the year when retailers offer massive discounts on their products. Amazon is the largest online retailer in the world, and Black Friday is a big event for the company.
On Black Friday, Amazon offers discounts on various products, from electronics to clothing. Many shoppers take advantage of the deals to buy Christmas gifts or to treat themselves to a new tv or piece of jewelry.
Black Friday is also a good time to stock up on household essentials, like laundry detergent or kitchen appliances. For many people, late November is the best time of year to find amazing Black Friday deals on everything they need.
What is Amazon Prime Day?
Amazon Prime Day is a grand promotional event held annually, usually in July. The event offers exclusive deals and discounts on various products, from electronics and home goods to fashion and beauty. Prime Day also provides an opportunity for small businesses and entrepreneurs to sell their products to a wider audience.
In order to take advantage of the deals on offer, you must be a member of Amazon Prime. Prime membership costs $12.99 per month or $119 per year and includes free shipping on millions of items and exclusive deals and discounts. If you’re not already a member, you can sign up for a free 30-day trial just in time for Prime Day.
Amazon Prime Day vs Black Friday? Both Are Important!
Prime Day and Black Friday are two of the biggest shopping events of the year. For Amazon sellers, these events present a unique opportunity to boost sales and reach a wider audience.
On Prime Day, shoppers are looking for deals on a wide range of products, which means there is potential to sell just about anything. Black Friday is another opportunity to reach new customers as people search for holiday gift discounts.
In both cases, offering competitive prices and providing an exceptional customer experience is important. By offering irresistible deals and delivering on their promises, Amazon sellers can take advantage of these shopping events to build their business.
Which One Offers Better Deals?
In general, price reductions are similar, with Black Friday occasionally being slightly cheaper than Prime Day. However, by doing your holiday shopping much earlier in the year, during Prime Day, you can spread the cost of purchasing expensive gifts over the course of the year.
We already know that Amazon will offer 55% off select Amazon devices and up to 50% off Fire TVs on Prime Day, so if you’re looking for an Amazon-branded product, this is the time to buy. These will include the Amazon Kindle, Amazon Echo, and Amazon-owned products such as the Ring Video Doorbell.
Prime Day focuses more on technology than Black Friday (though this is not always guaranteed), so expect the best prices on gadgets during Prime Day, but more everyday living items on offer during Black Friday.
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Amazon Prime Day vs Black Friday: 5 Key Differences
1. Bigger Savings
The biggest difference between Amazon Prime Day and Black Friday is the amount of money that shoppers can save. On Prime Day, you can save up to 70% on certain items, while on Black Friday, you’re lucky to save 50%.
2. More Selection
Another big difference is the selection of items that are on sale. On Amazon Prime Day, millions of items are on sale, while on Black Friday, the selection is more limited.
3. Shorter Duration
Amazon Prime Day is shorter than Black Friday, lasting just 48 hours. On the other hand, Black Friday is usually extended until Cyber Monday, sometimes for a week.
4. Exclusive to Prime Members
Amazon Prime Day is an event that is exclusive to Amazon Prime members. Black Friday, on the other hand, is open to everyone.
5. Origin Story
The origin stories of these two shopping events are quite different. Amazon created Prime Day in 2015 as a way to celebrate its 20th anniversary. On the other hand, Black Friday has been around for much longer and originated in the United States in the 1950s.
6. Date
Prime day is usually celebrated in July in the summer, so it’s a good time to buy for summer vacation. But Black Friday is held in late November, which makes it a perfect opportunity to buy Christmas gifts and redecoration items to brighten up your house before the new year arrives.
7. Revenue
In 2021, Prime Day sales were $11.2 billion but $8.9 billion on Black Friday. That means Prime Day brings %25.8 more money on the table for Amazon sellers!
8. Average Spending
Amazon shoppers tend to loosen the purse string much more on Prime Day, with $250 average spending for each person while spending $125 on Black Friday.
Top Selling Items on Both Black Friday & Prime Day
1. Amazon Devices
One of the most popular items on Amazon Prime Day is Amazon devices, such as the Kindle, Fire TV Stick, and Echo Dot. These devices are typically heavily discounted on Prime Day, making them an irresistible deal for many shoppers.
2. Home Improvement Items
Another popular category on Prime Day is home improvement items. This includes items like power tools, kitchen appliances, and gardening tools. These items are often discounted by a significant amount on Prime Day, making them a great time to buy.
3. Clothing & Accessories
This category includes items like shirts, pants, dresses, shoes, and handbags. Many of these items are discounted by up to 50% on Prime Day, making them a great time to stock up on your favorite brands.
4. Toys & Games
Toys and games are also popular items on Amazon Prime Day. This includes items like action figures, board games, and video games. These items are often discounted by a significant amount on Prime Day, making them a great time to buy for Christmas gifts or birthdays.
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How Can Eva Help Your Brand on Amazon Black Friday?
Eva is the solution if you want to maximize profitability while minimizing costs. Eva provides a data-driven integration between supply chains, pricing, and advertising that Amazon brands can use to streamline operations and continue to grow. Eva provides you with the actionable data you need to make informed business decisions.
For example, thanks to the integration of pricing and the supply chain, you’ll never run out of stock because Eva will gradually raise the price when you’re low on stock and send you an alert to restock as soon as possible. This is useful on busy days like Black Friday and Prime Day to maintain sales velocity and protect your IPI score.
Integrating the supply chain, pricing, and advertising also allows you to achieve the highest conversion rates with the lowest ACoS. Eva offers real-time PPC bidding, synced with stock levels and prices of the sponsored products. Eva uses real-time data to encourage sales of old inventory while protecting your company from stock-outs and spending the least amount of money on advertising.
Eva will also save you time, money, and effort by automating tasks that would otherwise be laborious and error-prone. As a result, you’ll be able to concentrate on what matters most: growing your business.
By profoundly integrating pricing and supply chain, Eva’s revolutionary platform ensures that you have maximized sales and profit without ever going out of stock or overstocked.
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Conclusion
So which one’s the winner of Amazon Prime Day vs Black Friday battle? For Amazon sellers, these events present a unique opportunity to boost sales and reach a wider audience. In July, shoppers are looking for prime day deals on a wide range of products, which means that there is potential to sell just about anything.
Black Friday is another opportunity to reach new customers, as people search for holiday gift discounts. In both cases, offering competitive prices and providing an exceptional customer experience is important. By offering great deals and delivering on their promises, Amazon sellers can take advantage of these shopping events to build their business.
If you’re interested in taking your Amazon business to the next level on these eCommerce feasts, get in touch with us for a Free Consultation – we’d be happy to help you harvest record-breaking profit! 🚀
