Eva Answers / PPC and advertising

How Much Does an Amazon PPC Agency Charge, and Is There a Minimum Ad Spend?

Answered by Hai Mag, Founder & CEO, Eva Commerce, with 20+ years in eCommerce transformation, marketplace optimization, and AI-driven automation.

Last reviewed: October 23, 2026

Short answer: Amazon itself has no minimum: sponsored ads are cost per click with no monthly or upfront fees, and Amazon recommends at least $10 a day for a new US Sponsored Products campaign. The agency fee is separate from your ad spend and is usually scoped to your channels, spend level and workload. At Eva, Advertising Services start from $500 per month and Full Service from $2,500 per month, with the final price set after a free audit of your account.

What you actually pay for

Cost	Who you pay	How it is set
Ad spend (clicks)	Amazon	Cost per click, with daily or campaign budgets you control. No minimum spend and no monthly or upfront fees for sponsored ads (Amazon).
Management fee	The agency	Scoped by the agency. Eva publishes starting points: Advertising Services from $500 per month, Full Service from $2,500 per month, with final pricing based on your channels, scale and how much of the work Eva takes on.
Creative	Often the agency	Eva includes creative at every level of its Advertising Services. Ask other agencies whether images, video and Store work are extra.
Display, Video, and Audio (DSP) campaigns	Amazon	Self-service with budgets you set, or Amazon’s managed service, which Amazon says typically requires a minimum spend that varies by country.

How to compare agency quotes, step by step

Separate the fee from the media. Ask for the management fee as its own line. Your ad spend goes to Amazon either way, so a quote that blends them is hard to compare.
Ask how the fee changes as spend grows. If you spend $20,000 a month today and plan to double it, ask the agency to show the fee at both levels in writing, and whether it is flat, a percentage of spend or a mix.
List what is included. Check whether creative, Sponsored Brands video, Stores, DSP, reporting and Amazon Marketing Cloud work are in the fee or billed separately.
Check who owns the account. Campaigns, data and access should stay in your name so you can change agencies without rebuilding. See how to switch Amazon agencies.
Ask for an audit first. A good audit shows where your current spend is wasted and what the agency would change in the first 90 days. Eva’s plan runs in three stages: Analyze (days 0 to 30: full account audit, ASIN ranking classification, waste and opportunity mapping), then Architect (days 31 to 90: campaign restructure, keyword isolation, day-parting), then Accelerate.

Exceptions

New sellers. Amazon offers up to $1,000 in ad credits to new sellers on the Professional plan who launch and spend on Sponsored Products within 30 days of their first campaign, in select marketplaces.
Products that cannot advertise. Amazon says products must be eligible for the Featured Offer, and adult, used and refurbished products and closed categories are not eligible for Sponsored Products.
Recovery work is priced differently. Eva’s reimbursement and recovery services are paid on what is recovered (10% for Amazon reimbursements), not as a monthly fee.

How Eva prices Amazon PPC

Eva’s pricing page lists starting points, not fixed packages. Every engagement is scoped to your channels and scale and run by a dedicated team. Amazon PPC management starts with the free audit.

Follow-up questions

Is there a minimum ad spend to run Amazon PPC?

Not from Amazon. Amazon says sponsored ads use cost-per-click pricing with no minimum spend and no monthly or upfront fees. For new Sponsored Products campaigns in the United States, Amazon recommends a minimum daily budget of $10.

Does a daily budget limit what I spend in a month?

Yes, over the calendar month. Amazon explains that a $100 daily budget can buy up to $3,100 of clicks in a 31-day month, and that daily budgets are not paced through the day, so a small budget can run out early.

Can I see how Eva would manage my account before I pay anything?

Yes. Eva offers a free Amazon PPC audit: Eva reviews your current Amazon Ads setup, classifies your ASIN ranking stages and walks you through how it would manage and scale the account.

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