4 Hacks to Cut Down on Amazon PPC Cost Without Sacrificing the Quality

4 Hacks to Cut Down on Amazon PPC Cost Without Sacrificing the Quality
  • 2022 May 05
  • Mike Lahi
  • 0

Are you tired of spending too much on Amazon PPC without seeing the desired results? Are you frustrated with sacrificing quality to save costs? Well, have no fear! You can cut down on your Amazon PPC costs without compromising the quality of your ads. In this blog post, we share 4 proven tips that will help you do just that. So please read on and start saving your advertising budget!

How Much Does Amazon PPC Cost?

The answer, of course, varies depending on several factors, including the competitiveness of your product niche, the time of year, and your advertising budget. However, some general principles can help you determine how much to spend on Amazon PPC:

  1. It’s important to remember that Amazon PPC is an auction-based system, so you’ll need to bid against other advertisers for placement.
  2. You should expect to pay a higher cost-per-click (CPC) during peak selling seasons such as Black Friday and Cyber Monday.
  3. It’s worth noting that Amazon offers two types of PPC campaigns: automatic and manual.

Automatic campaigns are less expensive but less effective, while manual campaigns are more expensive but offer more control over where your ads appear. 

How to Reduce Amazon PPC Cost

  1. Create Tightly Themed Ad Groups with Just a Few Keywords Each

    Creating tightly themed ad groups on Amazon is an effective way to reduce your Amazon PPC costs. By limiting the number of keywords in each group, you can more effectively target the right buyers. You’ll also avoid spending too much money on clicks that aren’t relevant or useful.

    Additionally, carefully choosing your keywords and organizing them into specific groups will help you create more effective and targeted ads, driving better results overall.

  2. Experiment with Different Bid Amounts to Find the Sweet Spot for Your Budget

    When it comes to Amazon PPC costs, there is no one-size-fits-all approach. So to get the best results, it is essential to experiment with different bid amounts. At first, you may want to start with a reasonably low bid amount to test the waters and see how your product listings fare against the competition.

    You can then gradually adjust this amount as you gain more data and insight into the auction system. It is also important to constantly analyze and optimize your Amazon PPC campaigns, experimenting with different keyword tactics and testing different bid amounts on a rolling basis. By taking these steps and being proactive about managing your Amazon PPC costs, you can find a balance that maximizes ROI and stand out among thousands of competitors on Amazon.

  3. Bid on Keywords with a Lower Average Cost-Per-Click (CPC)

    To reduce Amazon PPC costs, bidding on keywords with a lower average cost-per-click (CPC) is essential. This means doing your research and carefully analyzing the different CPCs for different keywords.

    You should focus on identifying keywords with a low CPC that are still relevant to your target audience and product offerings. You can maximize your ad visibility and improve your ROI without blowing your budget by targeting these lower-cost keywords.

    With the right bidding strategy, you can effectively manage Amazon PPC costs and drive greater sales and profits. Additionally, you may also want to try bidding on less popular or long-tail keywords, which generally have lower CPCs and can still bring highly motivated users to your listings.

    Ultimately, you will need to determine which tactics work best for your business, whether by investing in cheaper ads or putting more effort into Amazon SEO.

  4. Use Negative Keywords to Block Unwanted Clicks and Minimize Amazon PPC Costs.

    Amazon PPC costs can be a real pain for eCommerce businesses, especially small businesses. However, negative keywords can help you weed out unwanted traffic and reduce your Amazon PPC costs.

    For example, suppose you’re selling women’s clothing. Then It’d be best to add negative keywords like “men” or “boys” to your ad campaigns so that you’re not paying for clicks from people who are not interested in your product on Amazon.

    This will help you focus your budget on the people who are most likely to convert, saving you money in the long run. So if you’re looking to reduce your Amazon PPC costs, make sure to use negative keywords.

See Also: 4 Quick & Effective Tips to Boost Amazon PPC Conversion Rate


Implementing these tips is a great way to start saving on your Amazon PPC costs. However, if you want to take your cost-cutting efforts one step further, consider using Eva’s Free PPC Audit. We’re determined to help you optimize your Amazon PPC ads to save money while still standing out among numerous competitors.

With this Free Audit, you can easily see what areas of your whole Amazon advertising need improvement and get expert tips on each to get the best results. Feel free to contact us anytime to get your PPC audit.

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