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4 Hacks to Cut Down on Amazon PPC Cost Without Sacrificing the Quality

4 Hacks to Cut Down on Amazon PPC Cost Without Sacrificing the Quality

  • 2022 May 05
  • 0

Are you tired of spending too much on Amazon PPC without seeing the desired results? Are you frustrated with sacrificing quality to save costs? Well, have no fear! You can cut down on your Amazon PPC costs without compromising the quality of your ads. In this blog post, we share 4 proven tips that will help you do just that. So please read on and start saving your advertising budget!

How Much Does Amazon PPC Cost?

The answer, of course, varies depending on several factors, including the competitiveness of your product niche, the time of year, and your advertising budget. However, some general principles can help you determine how much to spend on Amazon PPC:

Amazon Ppc

Automatic campaigns are less expensive but less effective, while manual campaigns are more expensive but offer more control over where your ads appear. 

Read More: 12 Common Myths About Amazon PPC

How to Reduce Amazon PPC Cost

  1. Create Tightly Themed Ad Groups with Just a Few Keywords Each

    Creating tightly themed ad groups on Amazon is an effective way to reduce your Amazon PPC costs. By limiting the number of keywords in each group, you can more effectively target the right buyers. You’ll also avoid spending too much money on clicks that aren’t relevant or useful.

    Additionally, carefully choosing your keywords and organizing them into specific groups will help you create more effective and targeted ads, driving better results overall. Amazon Ppc

  2. Bid on Keywords with a Lower Average Cost-Per-Click (CPC)

    To reduce Amazon PPC costs, bidding on keywords with a lower average cost-per-click (CPC) is essential. This means doing your research and carefully analyzing the different CPCs for different keywords.

    You should focus on identifying keywords with a low CPC that are still relevant to your target audience and product offerings. You can maximize your ad visibility and improve your ROI without blowing your budget by targeting these lower-cost keywords.

    With the right bidding strategy, you can effectively manage Amazon PPC costs and drive greater sales and profits. Additionally, you may also want to try bidding on less popular or long-tail keywords, which generally have lower CPCs and can still bring highly motivated users to your listings.

    Ultimately, you will need to determine which tactics work best for your business, whether by investing in cheaper ads or putting more effort into Amazon SEO.Amazon Ppc

  3. Experiment with Different Bid Amounts to Find the Sweet Spot for Your Budget

    When it comes to Amazon PPC costs, there is no one-size-fits-all approach. So to get the best results, it is essential to experiment with different bid amounts. At first, you may want to start with a reasonably low bid amount to test the waters and see how your product listings fare against the competition.

    You can then gradually adjust this amount as you gain more data and insight into the auction system. It is also important to constantly analyze and optimize your Amazon PPC campaigns, experimenting with different keyword tactics and testing different bid amounts on a rolling basis. By taking these steps and being proactive about managing your Amazon PPC costs, you can find a balance that maximizes ROI and stand out among thousands of competitors on Amazon.

  4. Use Negative Keywords to Block Unwanted Clicks and Minimize Amazon PPC Costs.

    Amazon PPC costs can be a real pain for eCommerce businesses, especially small businesses. However, negative keywords can help you weed out unwanted traffic and reduce your Amazon PPC costs.

    For example, suppose you’re selling women’s clothing. Then It’d be best to add negative keywords like “men” or “boys” to your ad campaigns so that you’re not paying for clicks from people who are not interested in your product on Amazon.

    This will help you focus your budget on the people who are most likely to convert, saving you money in the long run. So if you’re looking to reduce your Amazon PPC costs, make sure to use negative keywords.

See Also: 4 Quick & Effective Tips to Boost Amazon PPC Conversion Rate

FAQ | Amazon PPC

What is Amazon PPC?

Amazon pay-per-click (PPC) is an advertising type available to sellers on Amazon. It allows you to bid on relevant keywords and have your product ads appear in search results. When customers click on the ad, the seller pays a fee to Amazon. With PPC, sellers can reach more potential customers and increase sales. It’s an effective way to maximize visibility and reach targeted audiences.

When should I launch Amazon PPC ads?

You should launch Amazon PPC ads after optimizing your product listings to convert visitors into buyers. This includes creating an optimized title and description, adding high-quality images, and selecting targeted keywords. Once these steps have been completed, you can launch your Amazon PPC ads and target the right customers.

What is ACoS?

ACoS stands for “advertising cost of sale” and is a metric used to measure the success of Amazon PPC campaigns. It is calculated by dividing the ad spend by the sales revenue generated from those ads. ACoS helps sellers understand how profitable their campaigns are and helps them identify areas of improvement. By keeping track of ACoS, Amazon sellers can optimize their campaigns and increase profitability.

How does the Amazon PPC auction work?

The Amazon PPC auction works by allowing sellers to bid on keywords. When customers search for a product, the ads with the highest bids are displayed first. Amazon then calculates the advertiser’s click-through rate (CTR) and Quality Score, which determines how much each advertiser pays. The higher the CTR and Quality Score, the lower the cost per click (CPC).

Does Amazon PPC work?

Yes, PPC ads can be an effective way for sellers to increase visibility and reach target customers. By optimizing product listings, conducting keyword research, and setting up campaigns, sellers can maximize their ROI. However, it’s important to track the performance of campaigns and adjust bids accordingly to ensure the ads are performing well.

How to optimize Amazon PPC?

Optimizing PPC campaigns involves a few key steps:
1. Sellers should identify the best keywords to target by researching relevant search terms.
2. Understanding the competition.
3. Next, they should create compelling ad copy and creative assets to attract customers.
4. Finally, sellers should adjust bids and budgets to ensure that their ads perform well and get maximum visibility.

Conclusion

Implementing these tips is a great way to start saving on your Amazon PPC costs. However, if you want to take your cost-cutting efforts one step further, consider using Eva’s Free PPC Audit. We’re determined to help you optimize your Amazon PPC ads to save money while still standing out among numerous competitors.

With this Free Audit, you can easily see what areas of your whole Amazon advertising need improvement and get expert tips on each to get the best results. Feel free to contact us anytime to get your PPC audit.

Robert Runyon is the Director of Growth at Eva, a global tech company & Amazon services provider for growing 7/8-figure eCommerce brands. Robert has a background in B2B marketing, Amazon & 3rd party logistics, and runs the day-to-day marketing operations at Eva. He manages the marketing campaigns, publishes weekly podcast episodes & attends trade shows across the world taking pictures with thousands of people.

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