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Amazon FBA Fees 2027: What Changes January 15 and February 1, and What to Do

EXPERT VIEW · AMAZON FBA FEES 2027

The point of view

The $0.19 average is the least useful number in Amazon’s 2027 fee announcement. The change that will actually move your margin is not the fulfillment fee. It is the new storage rule that rewards inventory that sells inside six months and charges more for everything older. Brands that respond by raising prices across the board will lose conversion for no reason. Brands that treat this as an inventory age problem, and fix it with replenishment, ad spend and pricing at the SKU level, will come out ahead of competitors who only read the headline.

Updated November 2026. On November 5, 2026, Amazon told US sellers what its 2027 referral and Fulfillment by Amazon fees will look like. Most changes start on January 15, 2027. The storage changes start on February 1, 2027. Amazon sent the news in the middle of peak season, which is the worst time to do careful planning, so this guide is written to give you a plan you can work through in order. It covers what Amazon said, why we think the average hides the real story, and what we would change in inventory, advertising and pricing before each date.

What Amazon announced

Everything in this section comes from Amazon’s own letter to sellers, published on the Amazon Selling Partners site on November 5, 2026. We are keeping to what Amazon stated and nothing more.

  • FBA fulfillment fees: on average they rise by $0.19 per unit sold, which Amazon says is about 0.8% of the average item’s selling price. Amazon also says the impact varies by product, size and price, and that fees for some products go up while others go down, so each fee “more closely matches” the cost of fulfilling that product.
  • Fuel and logistics surcharge: it stays where it is. Amazon introduced it in April 2026 and says it will keep reviewing it as conditions change.
  • Storage utilization surcharge: eliminated effective February 1, 2027.
  • Aged inventory surcharge: removed and folded into the monthly storage fee as a single age-based rate, also effective February 1, 2027. Amazon says inventory that turns in under six months will see flat or lower fees, and aged inventory will see higher fees.
  • Low-inventory-level fee: from February 1, it applies only when inventory falls below 28 days of supply, measured on actual shipments in the four weeks before and the four weeks after the assessment date.
  • Other updates: Amazon lists further changes for small and large standard-size items, items priced above $50, “Buy X, Get Y” promotions, Multichannel Fulfillment and Amazon Warehousing and Distribution on its full 2027 fee page.
  • New tools: a Fee Change Comparison dashboard inside Profit Analytics shows the effect at account and product level, and the Revenue Calculator can model fee scenarios.

That is the whole official picture. Everything below is our reading of it.

Why the average is the wrong number to plan with

Averages are comfortable. A 0.8% move sounds like something you can absorb with a small price test and a shrug. The trouble is that Amazon told you in the same paragraph that the average is made of increases and decreases. A brand with ten SKUs will not feel 0.8%. It will feel a different number on each SKU, and a few of those SKUs will carry most of the dollar impact.

Think about how your own catalog is weighted. Two or three hero ASINs usually produce the majority of units. A change of a few cents on those ASINs matters more than a large change on a slow seller you ship twice a month. So the planning unit is not “my fees.” It is “my top ten ASINs by monthly units, multiplied by the per-unit change Amazon shows for each.”

That is exactly what the Fee Change Comparison dashboard is for. Open it this week. Sort by units, not by percentage change. Anything with high volume and a rising fee goes on a short list. Anything with high volume and a falling fee goes on a different list, because that is room to compete on price or put more into ads.

A simple illustration, not a forecast

Here is arithmetic, not data from any real account. Say a brand ships 10,000 units a month and every unit sees Amazon’s stated average increase of $0.19. That is $1,900 more per month, or $22,800 over a year, before any surcharge. Now say all of that increase actually lands on only half the units, at roughly double the average, while the other half see no change. The yearly total is the same, but the SKUs that carry it are now a very different group, and your pricing, ad and inventory decisions should follow those SKUs, not the average.

The point of the example is simple. You cannot tell whether $22,800 is a rounding error or a real problem until you know which ASINs carry it and what each one earns per unit after ads. Amazon’s own Revenue Calculator and the new dashboard give you the first half. Your contribution margin per ASIN gives you the second.

The storage change is the real story

Read Amazon’s storage paragraph twice. Amazon is removing two surcharges and replacing them with one age-based rate. Inventory that turns in under six months is flat or cheaper. Inventory that sits longer costs more.

Two things follow from that.

First, stocking up for a big event gets safer. The utilization surcharge was the penalty that made many brands trim inbound shipments before a promotion. With it gone, a brand that sells through quickly can hold deeper cover going into a deal without paying an extra charge for the space. Amazon says this directly: the change makes it easier to stock up ahead of high-demand events.

Second, slow inventory gets more expensive. The cost does not disappear. It moves to the units that age. A SKU that you reorder in large cases to get a better unit cost, then sell slowly, was already a risk. Under an age-based rate, it becomes a visible, scheduled cost.

That is a shift in what Amazon is paying attention to. For years the question was how much space you take. In 2027 the question is how long each unit sits. Those are different questions and they lead to different habits.

What an age-based rate does to buying decisions

If you run a brand with long manufacturing lead times, you have probably been ordering big to protect against stockouts. That is a sensible response to long lead times, and nothing in Amazon’s letter says to stop. But it does mean you should know, SKU by SKU, how many months of cover each order represents.

A practical way to think about it: for each ASIN, divide units on hand plus units inbound by your realistic monthly sales rate. Use a sales rate you believe, not your best month. If the answer is under six months, you are inside the window Amazon wants. If it is over six, that SKU is the one to look at. Some of that stock may be needed because of a long supplier lead time. Some may be a forecasting mistake from last spring. You want to know which.

Seasonal brands have the sharpest version of this problem. A product that sells in a few months of the year will always carry stock outside its season. If your category works that way, February is the month to check your inbound plan against the new rate, not May.

Brands with expiry dates, such as supplements, food and pet products, have a second reason to care. Aged units are not only a storage cost for you. They are also a shelf-life risk. A single age-based storage rate gives you one more reason to keep your inventory moving and your dating clean. Our Amazon account health guide covers the operating habits that protect the account while you do it.

The low-inventory fee and your replenishment rhythm

The low-inventory-level fee has been a source of frustration because it could be triggered by a demand spike or by a product you were deliberately winding down. Amazon says it is changing the rule so that it applies only when inventory falls below 28 days of supply, and that it will look at actual shipments in the four weeks after the assessment date as well as the four weeks before.

Our read is that Amazon is trying to separate two situations: a SKU that really needs replenishment, and a SKU where low stock is just the natural end of its life. If you manage a clean replenishment calendar, this should make the fee rarer. If you do not, it will still catch you.

Here is what we would do with it. Set a replenishment alert at a point well above 28 days of cover, accounting for how long a shipment takes to be received. Then check your inbound lead time honestly. If a shipment takes weeks to get from your supplier to a fulfillment center, 28 days of cover is not a buffer. It is already late. The fee rule does not remove the need for a real reorder point.

What to do before January 15

These are the actions we would put in order, starting with the ones that cost nothing.

  1. Pull the Fee Change Comparison for every ASIN and rank by monthly units times the per-unit change. Your top ten will carry most of the impact. Put them in a sheet.
  2. Recompute contribution margin on those ten. Use the new fee, your landed cost, your ad spend per unit and your returns rate. Do not use ACoS alone. An ASIN with a good ACoS can still lose money once the fee moves.
  3. Reset your break-even targets. If you manage to a target ACoS or TACoS, those numbers were set against the old fee. Update them for any ASIN where the fee changed.
  4. Check that Amazon has the right dimensions and weight on file. Amazon says fees are matched to the cost of fulfilling each product. A wrong measurement means the wrong fee. If a measurement is wrong, use the appropriate Amazon process to correct it and see our FBA reimbursement service for recovering overcharges.
  5. Re-cost your Q1 promotions. Amazon lists updates for “Buy X, Get Y” promotions. If your first-quarter plan includes bundles or multi-buy offers, re-run the margin on each with the new rules before you commit.
  6. Decide, ASIN by ASIN, whether to change price. More on that below.

What to do before February 1

  1. Run an aged inventory review. Pull the report that shows how long units have been in fulfillment centers. Sort by age. Anything near six months is a decision, not a surprise.
  2. Make a decision on each aging SKU. The options are simple: reduce price to move it, push it with advertising, create a removal or liquidation plan, or accept the cost because the margin still works. Write down which one you chose and why. The worst outcome is no decision.
  3. Review inbound plans. If you have a large shipment scheduled for January, check how fast you will really sell it. With the utilization surcharge gone, size is less of a worry. Age is the worry.
  4. Set a new replenishment reorder point using the 28-day rule as a floor, not a target.
  5. Confirm the Warehousing and Distribution changes if you use that program. Amazon lists updates there too, and we are not going to guess at them in this article.

How your advertising should change

Advertising is where most brands will make the wrong move, because fee news usually triggers a pricing reflex and an ad budget freeze. Both are blunt.

Use ads as an inventory tool. If a SKU is approaching the age where it gets more expensive to hold, it is a reasonable candidate for extra advertising support, because every unit sold removes a unit from the expensive bucket. That is a different logic from usual PPC, where you push your best performers. For aging stock, the goal is to clear units at a margin you can live with. Our Amazon PPC management guide explains how we set targets against ranking, TACoS and contribution margin rather than ACoS alone.

Pull back where the math no longer works. If the new fee takes a thin-margin SKU below break-even at your current ad spend per sale, it should not keep its budget just because it always has. Move that spend to a SKU with a healthier margin.

Keep ranking in mind. A SKU that loses its ad support can lose organic rank, and that costs more to rebuild than a quarter of reduced spend saves. If you pause or cut, do it with a plan for when the SKU comes back.

If you want the numbers set against your own account, Eva Commerce runs Amazon PPC management tied to inventory and margin, not only ad metrics.

Should you raise prices?

Sometimes. Not as a blanket move.

The question to ask for each ASIN is whether the change in fee is bigger than the change in conversion you would cause by raising price. You cannot answer that for the catalog as a whole, only for each product. A hero ASIN with strong reviews and a clear lead may carry a small increase without losing much. A commodity item with many close substitutes may lose more in sales than the fee costs.

Three practical rules we use:

  • Test on one or two ASINs first and watch conversion and rank for a full cycle, not a day.
  • If a fee falls on an ASIN, consider leaving the price alone and using the room for ads or a promotion instead of lowering price straight away.
  • If you reprice automatically, update your price floors and ceilings to reflect the new fees. Vueria, Eva Commerce’s software, starts from $95/month, and any repricing tool you use should have floors that reflect your real per-unit cost.

Amazon’s own announcement says the fee changes are not the same for every product. Your pricing response should not be either.

Who gains and who loses

Based on what Amazon wrote, here is how we expect the changes to play out. This is our judgment, not a measured result.

  • Fast-turning brands with a steady replenishment rhythm should do well. Flat or lower storage, no utilization surcharge, and a more reasonable low-inventory rule all favor them.
  • Brands with a long tail of slow SKUs carry the most risk, because the new rate makes the cost of age visible.
  • Seasonal brands need a better plan for out-of-season stock, but they also gain from the removal of the utilization surcharge before their peak.
  • Brands that were close to break-even on a few ASINs may see those ASINs tip over. That is the group that most needs to run the dashboard this week.

Mistakes we would avoid

  • Planning from the average. We covered this one. Use SKU-level data.
  • Waiting for the first invoice. The first February statement will tell you what happened, not what to do. You have until January 15 and February 1 to act on what you already know.
  • Cutting all ad spend at once. Pull back where the margin has changed, not everywhere.
  • Treating aged inventory as a problem for later. Under an age-based rate, the cost of waiting is scheduled.
  • Ignoring the surcharge. Amazon says it is unchanged for now and under review. Keep it as a variable in your models.
  • Assuming this is only an Amazon problem. If you sell on more than one channel, a fee change on one is a reason to review how inventory is split across all of them. Our guide to third-party logistics for Amazon sellers and our piece on inventory management features are good starting points.

Where Eva Commerce fits

Eva Commerce is an Amazon agency that runs advertising, listings and account operations as one plan. Fee changes are a good example of why that matters. The answer to a fee increase is almost never in one place. It sits across price, ads, inventory and returns, and somebody has to hold all four at once.

For brands that want help, the work usually starts with a SKU-level review: which ASINs carry the fee impact, what each earns per unit after ads, and which inventory is approaching the age where it costs more. From there we build a plan for pricing, ad spend and replenishment tied to the two dates, January 15 and February 1. You can see how we approach the whole account on our Amazon management page and in our Amazon FBA agency guide. For the basics of what Amazon charges, our answers on the cost of selling on Amazon and how much Amazon takes from a $100 sale are a short read.

Book a call or call 858-315-2020 and we will go through your top ASINs with you.

Frequently asked questions

How much are Amazon FBA fees going up in 2027?

Amazon says FBA fulfillment fees rise by $0.19 per unit sold on average, about 0.8% of the average item’s selling price. The impact varies by product, size and price, and some products will see lower fees.

When do the 2027 Amazon fee changes start?

Most changes start on January 15, 2027. The storage changes, including the end of the utilization surcharge and the new age-based storage rate, start on February 1, 2027.

Is the fuel and logistics surcharge going away?

No. Amazon says the FBA fuel and logistics surcharge remains unchanged and that it will keep reviewing it as conditions change.

What is replacing the aged inventory surcharge?

From February 1, 2027, Amazon combines the aged inventory surcharge with monthly storage fees into a single age-based rate. Inventory that turns in under six months sees flat or lower fees, and aged inventory costs more.

When does the low-inventory-level fee apply after February 1?

Amazon says it applies only when inventory falls below 28 days of supply, based on actual shipments in the four weeks before and the four weeks after the assessment date.

How do I see what the changes cost my account?

Use the Fee Change Comparison dashboard in Profit Analytics for account and product-level impact, and the Revenue Calculator to model fee scenarios.

Source: Amazon Selling Partners, Update to US Referral and Fulfillment by Amazon fees for 2027 (November 5, 2026). Interpretation and recommendations are Eva Commerce’s own.

Hai Mag Ceo

Hai Mag

Hai Mag, Founder & CEO of Eva Commerce, is a visionary leader in eCommerce and AI-driven automation with 20+ years of experience in business transformation, marketplace optimization, and growth hacking.
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