EVA ADVERTISING

Amazon PPC Management Agency for Profitable Growth

Most ad platforms optimize bids. Eva optimizes capital. Amazon PPC Management Built Around Ranking, Inventory, and Profit. Eva Intelligence connects bids, ranking, inventory, and profit as one system, executed by experts.

· Amazon Ads Advanced Partner· $6B+ revenue driven across channels· 12 of the Top 100 Amazon Sellers· 10+ global markets· $1.6B+ ad spend optimized with profit focus

Outcomes

What Changes When PPC Runs as a System

Every change is connected: bids influence ranking, ranking affects conversion, and inventory determines whether growth is profitable.

SignalStarting pointOutcomeWhat drives it

TACOS-8%-22%Ranking-aware allocation and waste isolation

CTR+5%+18%Main image and search-positioning optimization

Conversion Rate+6%+18%Detail page, A+ hierarchy, and ranking lift

Ranking PositionTop 10Top 3Velocity-driven keyword expansion

New-to-Brand Rate+15%+40%AMC-directed DSP and Sponsored Brands investment

Contribution Profit+2 pts+7 ptsMargin-protected scaling and pricing architecture

Observed across active implementations.

Bids → Ranking → Inventory → Profit

The Problem

Why Most Amazon Ad Accounts Underperform

Bidding on yesterday's data

Standard tools and most agencies adjust bids on daily or weekly batch cycles. Eva’s PPC management operating model makes decisions against current conversion, ranking, and inventory signals.

Spend disconnected from ranking

A keyword at position #12 and a keyword at position #3 require completely different bid logic. Most systems don’t know the difference. They treat both identically.

Ads running against low- stock ASINs

Inventory drops. Ad spend continues. Sales rank erodes. By the time anyone notices, the ASIN has lost
its ranking momentum and recovery costs double what prevention would have.

Keyword structure built on guesswork

Without continuous search term harvesting and disciplined match type isolation, converting terms stay
buried in broad campaigns. Budget bleeds. Scale stalls. The account looks active but isn’t progressing.

WHAT EVA MANAGES

Amazon PPC Management Built Around Ranking, Inventory, and Profit

Hourly bid optimization

Bids re-evaluated every hour against conversion signals, ranking position, and inventory status. Not daily. Not weekly.

Ranking-Aware Capital Deployment

Every ASIN classified by ranking stage. Budget allocation adapts automatically — launch, defense, or harvest.

Search Term & SQP Intelligence

Continuous harvesting from Search Query Performance data. Converting terms promoted, irrelevant terms negated. Always on.

Dynamic Day-Parting

Budget concentrated in peak-conversion windows, weighted by category behavior and ASIN performance.

Keyword Isolation & Match Type Architecture

Exact-match campaigns built from proven terms. Cannibalisation prevented. Bid precision protected.

Inventory & Profit-Aware Scaling

Spend pulls back on low-stock ASINs automatically. Scale only where unit economics support it.

FULL-FUNNEL STRATEGY & AMAZON MARKETING CLOUD

Most Accounts Are Overfunded at the Bottom,
Invisible at the Top

When every dollar chases conversion, new customer acquisition stalls and organic rank depends entirely on paid spend. Eva uses Amazon Marketing Cloud to rebalance the funnel — and keep it balanced.

Path-to-purchase

Which ad exposures, in what sequence, actually drive conversion

New-to-brand attribution

How much revenue is genuinely new customers

Audience overlap

Where DSP, Sponsored Products, and organic interact for the same buyer

Cohort LTV

Which acquisition sources produce the highest long-term value

AMC = Intelligence. DSP = Activation. Eva = Decision.

How Eva Is Different

Not Campaign Management
Advertising Intelligence

Capability

Eva Commerce

Agencies

Automation Tools

Bid frequency

Hourly, dynamic

Daily/weekly reviews

Rules-based automation

Ranking awareness

Core to every decision

Not integrated

None

Inventory logic

Automated suppression

Manual

None

Keyword architecture

Continuous SQP-driven harvesting and isolation

Manual, periodic

Partial automation

Day-parting

Dynamic, signal-based

Rarely applied

Static rules

AMC intelligence

Funnel allocation engine

Occasional reporting

Not available

Full-funnel balance

AMC-driven top, mid, and lower funnel coordination

Lower-funnel bias

Not managed

Profit control

Margin-aware by ASIN

ACOS-focused

Not integrated

Primary goal

Rank. Spend smart. Profit.

Lower ACOS

Reduce manual work

INCLUDED

Included in Amazon PPC Management

Custom ad graphics, monthly ad performance reports, and a dedicated brand manager — coordinated with campaign strategy, bidding, and measurement.

Dedicated Specialist

Amazon Advertising Specialist

Campaign architecture, keyword strategy, SQP analysis, full-funnel coordination.

Strategic Partner

Brand Manager

Your omnichannel P&L owner — connecting advertising to ranking, inventory , and margin targets.

Case Studies

View All Case Studies

American Foods — -30% ACOS, +230% Amazon sales

Scaling Amazon Advertising and Profit with Eva’s Advertising Intelligence

Cricket — 2X Amazon ad sales

The Cricket Company Doubles Amazon Ad Sales While Improving Profitability with Eva’s Commerce Growth System

One Emerald Lane — 15.1X ROAS

One Emerald Lane Turns a Luxury Board Game Catalog Into One Connected Commerce System

Ninja — +28% blended ROAS

Scaling Across Europe and Extending into Walmart with a Unified Marketplace System

View All Case Studies

Hear from the brands growing

Eva helped us align our Amazon operations across the US and Japan into one system. By connecting advertising, content, and inventory, we gained better visibility and control over performance.
This allowed us to improve conversion, stabilize operations, and scale more efficiently across both markets.

Teruhiro Kawabe

Chief Marketing Officer

Eva brought structure and intelligence to our Amazon advertising. By combining AI-driven optimization with expert execution, we were able to double our ad sales within six months while maintaining strong return on spend.

Tina Fichera

VP of eCommerce, The Cricket Company

I see Eva as the system that connects demand, ranking, and conversion across Amazon, Shopify, and TikTok. Their combination of AI and expert operators has significantly increased our visibility while improving profitability.

Juliette Fasset

CEO, Happy Products Inc.

“Eva helped us turn TikTok into a real revenue engine, not just a content channel.
What changed was the structure. Creator activity became measurable, scalable, and directly tied to revenue.
We moved from unpredictable spikes to consistent growth.”

Beth Milligan

Operations Director, Drybar

Eva enabled us to unify Amazon advertising, data, and execution into one system. This allowed us to scale demand efficiently while maintaining strong control over profitability across markets.

Linda Vargova

Head of eCommerce, MyProtein

Your 6-Month Activation Roadmap

Disciplined execution compounds ranking, lowers TACOS, and protects profit.

We’ll review your current setup and show how we would manage and scale your growth.

Days 0-30

Analyze

Days 31-90

Architect

Days 91-180

Accelerate

Proven Results Across the Eva Growth System

Real outcomes from brands using Eva across Amazon, Shopify, and TikTok

Revenue Driven
Across Channels

$ 6 B+

Ad Spend Optimized
with Profit Focus

$ 1.6 B+

Avg. Profit Increase
in 6 Months

32 %

Reduction in
Operational Costs

40 %

Avg. Revenue Growth
in 6 Months

24 %

Based on aggregated performance across Eva-managed brands

Frequently Asked Questions

How is hourly bid optimization different from Amazon's automated bidding?

Amazon’s dynamic bidding adjusts within a percentage range around a bid you set. Eva’s hourly optimization is a separate decision layer — it re-evaluates the economics of every bid independently, incorporating ranking position, conversion signals, day-part performance, inventory status, and contribution margin. It is not a modifier on top of Amazon’s system. It operates in parallel, at a resolution Amazon’s native tools do not offer.

What is ranking-aware capital deployment?

Every ASIN sits at a different stage in its ranking trajectory, and each stage demands different bid logic. An ASIN entering a competitive keyword cluster for the first time needs aggressive velocity spend to build ranking momentum. An ASIN defending a top-3 position needs precision efficiency to protect rank without over-spending. An ASIN losing rank needs repositioning logic, not more budget. Eva classifies each ASIN by stage and deploys capital accordingly — not by campaign budget caps.

What does Amazon Marketing Cloud tell you that Seller Central doesn't?

Seller Central shows you last-click attribution — the final ad the customer clicked before buying. AMC shows you the full path: every ad exposure, in sequence, across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, before the purchase. It also shows you how much of your revenue is genuinely new-to-brand customers vs. existing buyers you already own, which cohorts have the highest LTV, and where ad types overlap for the same customer. Without AMC, budget allocation is guesswork. With AMC, it is a data-driven decision.

How does Eva balance top-of-funnel and lower-funnel spend?

Eva uses AMC data to diagnose the balance problem before making changes. If new-to-brand rate is falling and repeat-buyer rate is stagnant, the account is over-indexed on lower funnel — DSP and Sponsored Brands investment is increased. If retargeting pools are healthy but conversion rate is lagging, the problem is mid-funnel — audience sequencing and Sponsored Display structure are refined. The allocation decision is always driven by AMC signal, not by gut feel or conventional budget splits.

What does Amazon PPC management include?

Amazon PPC management includes campaign strategy, bidding, search-term and keyword management, budget and inventory-aware decisions, measurement, and ongoing optimization across the agreed Amazon advertising mix.

When should a brand work with an Amazon PPC agency?

A brand should consider an Amazon PPC agency when it needs senior operational support to connect campaign decisions with ranking, inventory, contribution margin, and broader growth priorities.

What is included in Amazon PPC services?

Amazon PPC services can include campaign strategy and management, bid optimization, reporting, custom ad graphics, and a dedicated brand manager, based on the agreed scope.

Your ads should be making capital allocation decisions.
Right now, most of them aren't.

We’ll audit your account, classify your ASIN ranking stages, and show you exactly where spend is working — and where it isn’t.

AMAZON ADVERTISING RESOURCES

Amazon PPC Management Research and Decision Guides

Evaluate Amazon PPC management around campaign structure, search terms, bids, budgets, product readiness and contribution reporting. Use the Amazon PPC Architecture Playbook to compare responsibilities; review Amazon DSP management when audience-led media is also in scope.

Amazon Advertising Agency Guide Amazon PPC Management Guide Amazon Advertising Benchmarks

FOR SUPPLEMENT BRANDS

Amazon PPC inside one supplement growth system

See the product-level Amazon PPC framework for supplement brands, including contribution, inventory, search intent, and claims controls.

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