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How To Take Your Amazon Product Rankings To The Next Level

  • 2023 May 22
  • Robert Runyon
  • Read Time: 10 minutes
  • Category: Amazon SEO
How To Take Your Amazon Product Rankings To The Next Level


Do you need help improving your Amazon product rankings and boosting sales? Don’t worry—you’re not alone. 

With millions of products on the platform, competition is fierce. But fear not! This comprehensive guide will reveal tried-and-true strategies to take your Amazon product rankings to new heights.

By following these tips and leveraging the power of Amazon SEO, you’ll be well on your way to becoming a top seller. So, let’s dive in and learn how to dominate the Amazon marketplace.

Start By Focusing On Amazon’s A10 Algorithm

You must first understand the Amazon A10 algorithm to optimize your product rankings effectively. Amazon’s proprietary search algorithm determines the order in which products are displayed in search results. 🔍

It considers factors like relevance, customer reviews, conversion rate, and sales velocity. By catering to the A10 algorithm, you can ensure your products appear higher in search results, increasing visibility and driving sales. 📈💰

Which A10 Algorithm Factors Influence Organic Amazon Product Rankings?

A lot goes into improving your Amazon product listings, and we’re not covering many off-listing factors, such as your order defect rate.

This guide will explain the changes you can make to your product listing page to improve rankings. Use the A10 algorithm link above to determine all the factors that impact your Amazon product rankings if you need to notice the desired results.

Improve Your A10 Algorithm Search Query Relevance

The A10 algorithm analyzes the relevance of your product listing to the search query.

This factor focuses on the appropriate use of keywords and the overall quality of your listing.

Here are all of the elements of your product listing that can help you improve your relevance:


Include relevant, high-volume keywords in your product listing to increase its visibility.

Use tools like Amazon’s auto-suggest, Google Keyword Planner, or specialized Amazon keyword research tools to find the best keywords for your product.

Product Titles

amazon Product Title

Your product title should be clear, concise, and descriptive, incorporating the primary keyword to improve search visibility.

Product Descriptions

Craft an engaging product description that addresses customer pain points and includes relevant keywords. This helps the algorithm understand your product’s relation to the search query.

Backend Keywords

Backend Keywords Amazon

Use the backend search terms section to input additional keywords relevant to your product without overloading your visible content.

Increase Your Conversion Rates

The A10 algorithm considers your product’s conversion rate, which refers to the percentage of users who view your product and make a purchase.

Here are the product details you should update:

Product Images

Example of Product Images on Amazon

High-quality images and videos showcasing your product can help improve your conversion rate by providing customers with a clear understanding of the item.


A competitive and fair price can influence the conversion rate by making your product more appealing to potential buyers.


Availability on Product Listing Example

Ensuring your product is consistently in stock can positively impact your conversion rate and, in turn, your Amazon product rankings.

Customer Reviews

A large number of positive customer reviews can boost your conversion rate by building trust and showcasing the quality of your product.

Customer Satisfaction

The A10 algorithm considers customer satisfaction metrics to ensure the best shopping experience for Amazon customers.

Although customer satisfaction is only sometimes within your control due to unreasonable customers, it is essential to strive for it.

You can control the customer experience for the most part, so ensure that customers who buy your products are satisfied.

To achieve this, provide accurate and detailed descriptions of your products, offer excellent customer service, and respond to customer inquiries promptly.

Shipping Time

Fast and reliable shipping, such as using FBA, can enhance customer satisfaction and positively impact your Amazon Product Ranking.

Sales Velocity

Sales velocity refers to the rate at which your product sells over a given period. A higher sales velocity signals to the A10 algorithm that your product is in high demand, resulting in improved rankings.

Advertising & Promotions

Amazon Advertising Example

Running targeted advertising campaigns and promotions can increase your product’s visibility on the platform, indirectly influencing the A10 algorithm by driving more sales.

Thus, strategically plan your Sponsored Products and Brands ads, target the right customers, and monitor their performance for better results.

External Traffic

Okay, so external traffic isn’t an actual product listing change, but it can be a potent factor in improving your rankings.

Driving external traffic to your listings from social media, email marketing, or content marketing can boost your Amazon product rankings as it signals to the algorithm that your product is popular and in demand.

Conduct Keyword Research For Amazon SEO

Keyword Research Image Of Amazon Auto-Suggest

Mastering the factors influencing Amazon’s A10 algorithm is essential for success on the platform. While we briefly addressed the importance of keywords in the A10 section above, it’s worth exploring further.

Keywords are the foundation of Amazon SEO. Start by conducting thorough keyword research to identify relevant, high-volume search terms that customers use to find products like yours.

Use tools like Amazon’s auto-suggest, Google Keyword Planner, or specialized Amazon keyword research tools.

To enhance search visibility, incorporate these keywords into your product listing, including the title, bullet points, description, and backend keywords.

Regularly Use Listing Optimization Techniques To Improve Rankings

Amazon Listing Editing

Optimize your product listing to make it more appealing to prospective customers and the A10 algorithm. Write a clear and concise title that includes your primary keyword.

Create informative and engaging bullet points highlighting your product’s unique features and benefits.

Use high-quality images and videos that showcase your product, and craft a compelling description that addresses customer pain points.

While analyzing whether changes improve your Amazon search performance and sales results takes time, the long-term benefits are worth it.

Review metrics like conversion rate, sales velocity, and click-through rate to track your progress and adjust as needed.

Increase Conversion Rate for Better Rankings

A higher conversion rate indicates that your product listing effectively convinces customers to purchase.

To improve your conversion rate, optimize your product listing, offer competitive pricing, and provide fast and reliable shipping through Amazon FBA.

Also, consider running limited-time promotions to incentivize purchases and boost your sales rank.

Utilize Amazon Advertising for Visibility

Example of Amazon Ad Image

Invest in Amazon Advertising, such as Sponsored Products and Sponsored Brands, to increase your product’s visibility on the platform.

These paid advertising solutions help you reach more potential customers and gain an edge over competitors.

Monitor and optimize your campaigns regularly to ensure you get the best return on investment. 

You can maximize search visibility on the Amazon platform by advertising, improving customer satisfaction, and changing your product listing regularly.

Conduct Competitive Analysis To Stay Ahead

Regularly analyze your competition to identify its strengths and weaknesses. Learn from their strategies and adapt your approach accordingly.

Keep an eye on their pricing, listing optimizations, and advertising tactics to stay one step ahead and maintain your competitive advantage.

We’ve spoken a lot about Amazon’s Competitive Analysis, so check out that article if you want to go in-depth on the subject.

In the meantime, here are the basics of conducting competitive analysis on your competitor’s Amazon product listings.

You should be aware that the factors you are currently enhancing in your brand’s product listings are the same ones you need to evaluate in your competitors’ listings.

Identify Your Top Competitors

BSR page

Start by searching for the primary keywords related to your product and identify the top-selling products that appear in the search results.

These competitors will serve as the basis for your analysis. Remember to consider direct and indirect competitors, as they can provide valuable insights into different aspects of your market.

Analyze Competitor Listings

Examine your competitors’ product listings to understand what they’re doing well and where they might need to catch up. Focus on the following aspects:

Product Title

Assess whether competitors are using clear and concise titles with relevant keywords. Note the structure and format of their titles and the keywords used.

Product Images

Evaluate the quality and variety of competitor product images. Look for angles, close-ups, and images showcasing the product in use.

High-quality images can significantly influence a customer’s decision to purchase. Focus on both product photos and A+ module images.

Bullet Points

Study the bullet points in competitor listings to understand the features and benefits they emphasize. Are they concise and informative? Do they address customer pain points?

Take note of any missing information that you can capitalize on in your listing. You may notice new selling points that you have yet to consider.

Product Description

Analyze competitors’ product descriptions to understand their tone, style, and use of keywords. Identify gaps in information or potential improvements that you can apply to your descriptions.


Compare competitor prices to determine the average price range for your product category. Consider whether you can offer more competitive pricing without sacrificing profit margins.

Customer Reviews

Product’s Customer Review Sample

Read through competitor reviews to identify common praises and complaints. Use this information to improve your own product or address customer concerns in your listing.

Evaluate Competitor Sales Performance

After reviewing your competitor’s product listings, it’s time to do further research and determine their sales performance.

To better understand your competitors’ success, consider the following metrics:

Best Seller Rank (BSR)

Check your competitors’ BSRs to gauge their sales performance. A lower BSR indicates higher sales, making it a valuable benchmark for your own product listing.

Sales Velocity

Estimate competitor sales velocity by using Amazon SEO tools. Higher sales velocity indicates a strong demand for their product, and you should adopt similar strategies.

Review Competitor Advertising Strategies

Sponsored Brands Ad

Examine your competitors’ advertising strategies on Amazon, including Sponsored Products and Sponsored Brands.

Take note of their ad placements, keyword bids, and overall visibility. This information can help you optimize your own advertising campaigns for better results.

Monitor Competitor Inventory Levels

Monitor competitor inventory levels to identify potential stockouts or overstock situations. This information can help you anticipate market changes and adjust your inventory management accordingly.

Apply Insights To Your Product Listings

Use the insights gained from your competitive analysis to optimize your product listings:

  • Incorporate effective tactics from competitor listings, such as using specific keywords, improving product images, or emphasizing unique features.
  • Address any gaps in competitor listings by providing more comprehensive information, offering better pricing, or improving customer service.
  • Continuously monitor competitor performance and adjust your strategies to stay ahead of Amazon’s competition.

Conducting competitive analysis on Amazon is a powerful way for brand owners to improve their product listings and achieve higher BSRs.

By closely examining your competitors, you can learn from their strengths and weaknesses and make informed decisions about how to optimize your Amazon product listings.

Remember that the competitive landscape on Amazon is constantly evolving, so it’s essential to monitor and adapt your strategies to stay ahead.

But work still needs to be done after conducting a competitive analysis. The final step is maintaining your sales velocity, which we’ll discuss now.

Maintain Sales Velocity for Consistent Rankings

Amazon Analytics

Sales velocity is the rate at which your product sells over a given period. A higher sales velocity signals to the A19 algorithm that your product is in high demand, leading to improved Amazon product rankings.

To maintain consistent sales velocity, focus on optimizing your product listings, running targeted advertising campaigns, and providing exceptional customer service.

Monitor your inventory levels to avoid stockouts, as they can negatively impact your sales velocity and rankings.

Consider offering bundle deals, seasonal promotions, or flash sales to keep the momentum going and maintain a strong sales history during slow periods.


Taking your Amazon product rankings to the next level may seem daunting, but by following these expert strategies, you can unlock the full potential of your products on the platform.

Remember that the key to success lies in understanding the A10 algorithm, conducting thorough keyword research, optimizing your product listings, leveraging customer reviews, and employing advertising and marketing techniques.

Stay committed to continuous improvement, and you’ll be well on your way to climbing the ranks and becoming a top Amazon seller. Happy selling!


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