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Amazon Small & Light Program: Zero-To-Hero Guide

Amazon Small & Light Program: Zero-To-Hero Guide


When it comes to fulfillment options on Amazon, most sellers turn to Amazon FBA without hesitation. However, this popular choice may not be the most cost effective if you’re selling small, cheaper products.

Those FBA fees have the potential to significantly reduce your already slim profit margins.

But fear not, because there’s a solution: FBA Small and Light.

This specific FBA program is tailored for Amazon sellers dealing with compact and lightweight products. Its primary goal is to minimize fulfillment costs, and in this article, we’ll dive into everything you need to know about the FBA Small and Light Program. 

We’ll explore its advantages & low points and provide step by step guidance on enrolling your eligible products.

What Is Amazon Small and Light Program?

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The Amazon Small and Light Program is a game changer for Amazon FBA sellers specializing in lightweight and low cost products. 

Its primary purpose is to minimize fulfillment costs and provide a tailored logistics solution for these specific types of items. 

By participating in the program, sellers can benefit from optimized processes, reduced expenses, and increased visibility in the competitive Amazon marketplace.

What Is Considered Small and Light?

Small and Light products encompass a wide range of items that are compact, lightweight, and reasonably priced. 

Examples include smartphone accessories, travel sized toiletries, kitchen gadgets, and small electronic devices. 

These products are typically packaged in minimal and cost-effective materials, allowing for efficient storage and shipping. You can tap into niche markets with unique customer needs and preferences by offering such items.

Benefits Of Selling Lightweight & Low-Cost Items On Amazon

1. Reduced Fulfillment Costs 

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The Amazon Small and Light Program provides cost-saving benefits by optimizing the logistics and fulfillment process for small and light products. 

By taking advantage of this program, sellers can minimize storage fees, pick and pack costs, and overall shipping expenses. This can make a significant difference in maintaining healthy profit margins, especially for items with lower price points.

Pro Tip: When selecting products for the Small and Light Program, consider the price to weight ratio. Focus on items that are both low cost and lightweight to maximize the cost saving benefits of the program.

2. Streamlined Logistics

The program offers specialized fulfillment options for small and light products, ensuring streamlined and efficient logistics. 

Amazon’s fulfillment centers can handle these items precisely, allowing faster processing and shipping times. 

You can leverage this advantage to provide a smooth customer experience, leading to higher satisfaction and potential repeat purchases.

Pro Tip: Optimize your inventory management by closely monitoring demand for your Small and Light products. This will enable you to restock inventory strategically, minimizing storage costs and ensuring timely order fulfillment.

3. Improved Visibility & Discoverability

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Due to their unique characteristics, Small and Light products often face less competition within their specific niches. 

This can lead to increased visibility and discoverability, as customers are more likely to come across these items during their search on Amazon. 

Moreover, the program offers enhanced search filters and the option to target customers specifically looking for Small and Light items.

Pro Tip: Conduct thorough keyword research and optimize your product listings with relevant, targeted keywords. 

Use descriptive titles, detailed product descriptions, and high quality images to make your Small and Light products stand out in search results.

4. Enhanced Customer Experience

Customers appreciate the convenience and affordability of lightweight products. By offering small and light items through the program, you can cater to customer preferences and capitalize on the growing demand for compact and portable products.

Additionally, this program’s fast and reliable shipping options contribute to a positive customer experience, leading to higher customer satisfaction and potential positive reviews.

Pro Tip: Pay attention to customer feedback and reviews. Address any concerns promptly and strive to continuously improve the quality and value of your Small and Light products. Positive reviews can significantly boost sales and build trust among potential customers.

5. Access to Amazon Prime 

 Participating in the Small and Light Program opens the doors to Amazon Prime benefits. Eligible products can gain Prime eligibility badges, allowing them to benefit from Prime Day promotions, faster shipping, and greater exposure to millions of Prime members. 

This can significantly expand the customer base and increase sales potential for sellers.

Pro Tip: Take advantage of Prime Day and other promotional events to offer exclusive deals and discounts on your Small and Light products. Leverage the Prime badge to attract more customers and generate a sense of trust and credibility.

Eligibility and Requirements For Amazon Small and Light 

Certainly! Here’s a table listing the eligibility requirements for the Amazon Small and Light Program:

Eligibility RequirementsDescription
Product SizeMaximum dimensions of 16 x 9 x 4 inches (L x W x H).
Product WeightMaximum weight of 15 ounces.
Product PriceMaximum sale price of $15 (including discounts).
FBA Inventory StorageCompliance with standard FBA inventory storage policies.
Product CategoryLimited to eligible product categories specified by Amazon.
Barcode TypeMust have a unique product identifier (UPC, EAN, ISBN).
Packaging RequirementsMust meet Amazon’s Small and Light packaging requirements.
Shipping LabelsProducts must have unique FBA Small and Light shipping labels.
Fulfillment MethodProducts must be enrolled in the FBA fulfillment method.

To enroll in the Amazon Small and Light Program, it’s crucial to understand and meet the specific criteria for product eligibility. 

These criteria are carefully designed to ensure that the program suits sellers dealing with lightweight and low-cost items, allowing them to benefit from streamlined fulfillment and cost effective shipping. 

Here’s a breakdown of the key criteria and actionable advice for meeting them:

1. Product Size

 Amazon sets a maximum size limit of 16 x 9 x 4 inches (L x W x H) for Small and Light items. This requirement ensures that the products are compact and efficiently stored and shipped within Amazon’s fulfillment network.

Pro Tip: Measure and weigh your products accurately to determine if they meet the size restrictions. If your products exceed the dimensions, consider repackaging or exploring alternative fulfillment options for larger items.

2. Product Weight

Small and Light products must not weigh over 15 ounces. This weight limitation is in place to facilitate cost effective shipping and handling processes for lightweight items.

Pro Tip: Weigh your products precisely to ensure they fall within the weight limit. If your items exceed the threshold, consider alternative fulfillment methods or explore ways to reduce the weight of your products through packaging optimization.

3. Product Price

The maximum sale price for Small and Light items, including any discounts, is $15. This pricing restriction is intended to align with the program’s focus on low-cost products.

Pro Tip: Review your pricing strategy to ensure your products meet the maximum price requirement. Consider adjusting your pricing structure, offering discounts or promotions, or exploring bundling options to fit within the program’s guidelines.

4. FBA Inventory Storage

Small and Light products must comply with standard FBA inventory storage policies. This includes following labeling, packaging, and inventory management guidelines within Amazon’s fulfillment centers.

Pro Tip: Familiarize yourself with Amazon’s FBA inventory storage policies to ensure your products meet the requirements. Properly label and package your inventory according to Amazon’s guidelines to avoid any storage related issues or delays.

5. Product Category

The Amazon Small and Light Program is limited to specific eligible product categories determined by Amazon. Ensuring your products fall within these eligible categories to qualify for the program is crucial.

Pro Tip: Review Amazon’s guidelines for eligible product categories within the Small and Light Program. Confirm that your products fit within the specified categories before enrolling in the program. 

If your products fall outside these categories, explore alternative fulfillment options that best suit your product offerings.

6. Barcode Type

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Small and Light products must have a unique product identifier, such as a Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN). These identifiers ensure accurate tracking and inventory management within Amazon’s system.

Pro Tip:Ensure that your products have the appropriate product identifier for accurate tracking and seamless integration into Amazon’s fulfillment network. Obtain and assign the necessary barcodes to your products to meet this requirement.

The Packaging Requirements For Small And Light Items


Proper packaging is crucial for successful enrollment in the Amazon Small and Light Program. By meeting the packaging requirements, you can ensure that your products are protected during transit, easily identifiable within the fulfillment centers, and efficiently processed. Consider the following factors:

1. Small and Light Packaging

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Amazon provides specific packaging requirements for Small and Light items. These requirements may include using appropriate packaging materials, ensuring secure and tamper evident packaging, and following any specific guidelines provided by Amazon.

Pro Tip: Familiarize yourself with Amazon’s packaging guidelines for Small and Light items and implement them accurately. 

Use packaging materials that provide adequate protection while keeping the size and weight of the package minimal. Use appropriate padding, cushioning, or protective sleeves to safeguard your products during transit.

2. Shipping Labels

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Small and Light products require unique FBA Small and Light shipping labels. These labels help identify and correctly categorize the products within the fulfillment network, ensuring smooth processing and delivery.

Pro Tip: Generate and apply the appropriate FBA Small and Light shipping labels to your products before shipping them to Amazon’s fulfillment centers. Ensure the labels are affixed securely and legibly to enable accurate tracking and processing of your items.

Fulfillment Fees For Small and Light Shipments

Standard-size product tiers
Product TypeSize tierShipping weightFulfillment feeSurchargeFulfillment fee 
Small & LightSmall standard6 oz or less$2.92$0.15$3.07
6+ to 12 oz$3.07$0.15$3.22
12+ to 16 oz$3.59$0.18$3.77
Large standard6 oz or less$3.54$0.18$3.72
6+ to 12 oz$3.77$0.19$3.96
12+ to 16 oz$4.52$0.23$4.75
1+ to 2 lb$5.14$0.26$5.40
2+ to 3 lb$5.79$0.29$6.08

Fulfillment fees play a crucial role in determining the profitability and viability of selling products through the Amazon Small and Light program. 

Understanding the exact details and numbers of these fees is essential for sellers looking to optimize their operations and maximize their profits. 

Let’s dive into the fulfillment fees for Small and Light shipments and explore how they impact your business:

1. Size Tier

The first factor that determines the fulfillment fee is the size tier of your product. Amazon categorizes Small and Light shipments into two size tiers: Small Standard and Large Standard.

2. Shipping Weight

The shipping weight must be up to 15 ounces for Small Standard shipments. On the other hand, Large Standard shipments refer to products that weigh over 15 ounces. This weight threshold affects the fulfillment fee calculation.

3. Dimensions

The dimensions of your package also contribute to the fulfillment fee. Small and Light shipments must have dimensions up to 16 x 9 x 4 inches (L x W x H). Larger dimensions may result in different fee structures.

4. Small and Light Fulfillment Fee per Unit

The Small and Light fulfillment fee per unit refers to the amount Amazon charges for handling and shipping each individual unit of a Small and Light product.

5. Surcharge

The surcharge is an additional fee applied to Large Standard shipments for the extra handling and storage requirements due to their weight.

6. Fulfillment Fee

The fulfillment fee is the total amount you pay for Amazon’s fulfillment services, which includes picking, packing, shipping, customer service, and other operational costs.

How To Join the Amazon Small and Light Program

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Enrolling in the Amazon Small and Light Program is a strategic move that can significantly benefit sellers of lightweight and low-cost products. 

By expanding on the step by step guide, we can provide additional insights, examples, and actionable advice to help sellers navigate the enrollment process effectively and achieve optimal results. 

Let’s dive into the expanded content:

Step 1: Confirm Eligibility

Take the time to thoroughly understand the eligibility requirements for the Small and Light Program. Measure and weigh your products accurately to ensure they fall within the specified size and weight limits. 

For example, if you sell small electronic accessories or beauty products that meet the size and weight restrictions, they are great candidates for the program. Verify that your product category is eligible by referring to Amazon’s guidelines to avoid any potential issues during enrollment.

Step 2: Prepare Packaging

Optimizing packaging is key to minimizing shipping costs and protecting your products. Consider using light weight and compact packaging materials while maintaining product safety during transit. 

For instance, if you sell small electronic gadgets, you can utilize bubble mailers or slim, protective boxes to keep the package size and weight to a minimum. Implementing efficient and secure packaging practices will help reduce costs and enhance customer satisfaction.

Step 3: Create an Amazon Seller Account

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If you’re new to selling on Amazon, carefully set up your Amazon Seller Account. Pay attention to the registration process and provide accurate information about your business. 

Completing the necessary steps and ensuring your account is in good standing will facilitate a smooth enrollment process for the Small and Light Program.

Step 4: Set Up Fulfillment by Amazon (FBA)

Utilize the power of FBA to streamline your fulfillment operations. By leveraging FBA, you can offload inventory storage, order fulfillment, and customer service to Amazon, allowing you to focus on growing your business. 

This integration will also enable you to take full advantage of the benefits offered by the Small and Light Program.

Step 5: Navigate to “Fulfillment by Amazon” in Seller Central

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Seller Central provides a wealth of tools and resources to manage your Amazon business. When navigating to the “Fulfillment by Amazon” section, explore the various features available to support your Small and Light products’ success. 

Step 6: Enroll Eligible Products

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When enrolling your products in the Small and Light Program, carefully select the appropriate items that meet the eligibility criteria. 

For example, if you sell small kitchen gadgets or low cost fashion accessories, focus on enrolling those items first. Consider the quantity you intend to enroll initially to ensure proper inventory management and a smooth transition into the program.

Step 7: Review & Confirm Enrollment

Before confirming your enrollment, review all the details carefully. Pay attention to product quantities, pricing, and packaging information to avoid any mistakes. 

This thorough review will help prevent issues down the line and ensure a seamless transition into the Small and Light Program.

Marketing Techniques for Small and Light Products

When marketing small and light products on Amazon, it’s essential to employ effective strategies to help you stand out in a competitive world. 

Here are four advanced level marketing techniques specifically tailored for Amazon FBA sellers to promote their small and light products:

1. Sponsored Product Ads

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Utilize Amazon’s Sponsored Product Ads to increase the visibility of your small and light products. These ads appear within search results and on product detail pages, allowing you to target relevant keywords and reach potential customers. 

Create well crafted ad campaigns, select high converting keywords, and monitor performance to optimize your ad spend and drive sales.

Actionable Tip: Conduct thorough keyword research and continuously refine your campaign by analyzing keyword performance and adjusting bids accordingly. Focus on relevant, high converting keywords that align with your small and light product’s unique selling points.

2. Amazon Influencer Program

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Leverage the power of social media influencers through the Amazon Influencer Program. This program allows influencers with established audiences to showcase and recommend products directly from their Amazon storefront. 

Collaborate with influencers who cater to your target market, ensuring they are genuinely interested in your small and light products. Their endorsements can generate buzz, drive traffic to your listings, and increase conversions.

Pro Tip: Research and identify influencers who align with your brand and product niche. Engage in meaningful conversations and build relationships with influencers to establish long term partnerships that drive sustained exposure for your small and light products.

3. Lightning Deals

Participate in Amazon’s Lightning Deals to create a sense of urgency and drive sales for your small and light products. Lightning Deals offer limited time discounts on select products and are prominently featured on the Amazon Deals page. This way, you attract attention, increase visibility, and encourage impulse purchases from potential customers.

Actionable Tip: Plan your Lightning Deals strategically to align with seasonal trends, holidays, or relevant shopping events. Monitor customer demand, competitor activity, and inventory levels to determine the optimal time to run your deals for maximum impact.

4. Cross-Promotion and Bundling

Leverage the power of cross promotion and bundling to boost sales and increase the perceived value of your small and light products. Identify complementary products within your inventory and create bundled offers or cross promote related items. 

This strategy encourages customers to purchase multiple items, increasing the average order value and enhancing the overall customer experience.

Pro Tip: Analyze your product catalog to identify natural cross promotion opportunities. Bundle products that are commonly purchased together or offer discounts on complementary items when customers purchase your small and light product. 

Use clear and persuasive messaging to communicate the value and savings associated with these bundles.


Implementing the Amazon Small and Light Program for your light weight and low cost products can be a game changer for your Amazon FBA business. 

By understanding the eligibility rules, better packaging, and enrolling your products strategically, you can take advantage of lower fulfillment costs, increased visibility, and improved customer satisfaction. 

Additionally, leveraging advanced marketing techniques, competitive pricing strategies, and continuous optimization will help you stay ahead of the competition and maximize your sales potential. 

Remember, success on Amazon requires staying informed and adapting to the ever changing landscape of online selling. To receive expert tips and insights on Amazon selling, don’t forget to subscribe to the Eva Newsletter.

FAQ | Amazon Small and Light Program

What is considered small and light on Amazon FBA?

On Amazon FBA, products that fall within the designated size and weight guidelines are considered small and light. These products are often compact, lightweight, and easily fit within specific dimensions and weight limits determined by Amazon.

How do I add items to small and light?

To add items to the Small and Light Program, you need to ensure your products meet the eligibility requirements, such as size and weight guidelines. Once your products qualify, you can enroll them in the Small and Light Program through your Amazon Seller Central account.

How do I qualify for Amazon Small Business?

To qualify for Amazon Small Business, you must meet certain criteria set by Amazon. This program is designed to support and promote small businesses selling on Amazon. Eligibility requirements may include factors such as annual sales volume, product category, and business structure.


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