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Maximizing Seller Profits With The Amazon Affiliate Program

Maximizing Seller Profits With The Amazon Affiliate Program


Reviewing Amazon products is a business opportunity for many content creators, bloggers, and entrepreneurs. For brand owners, this means partnered affiliates can help increase the visibility of their product and generate additional profits.

By leveraging the Amazon affiliate program, sellers benefit from consideration and attention from notable websites and online platforms. This draws more customers to your products while earning additional revenue when customers purchase through your referral links.

Experienced merchants on Amazon can take advantage of the Brand Referral Bonus Program, which offers far more lucrative rewards than the traditional Amazon Affiliate Program. Here’s what we cover in this post:

What Is The Amazon Affiliate Program?

By joining the Amazon Affiliate Program, business owners, bloggers, and content creators can monetize their digital presence by earning money from sales resulting from links they have referred.

How Does Amazon Affiliate Program Work?

amazon affiliate website

Amazon allows Amazon Associates to promote products on their platforms and receive a commission for sales generated through their referral links.

Amazon has millions of products, allowing affiliates to create customized affiliate links to promote specific items with pre-defined commission rates.

Basically, it works like this:

  • Associates create customized Amazon Affiliate-related content to drive customers to Amazon’s website.
  • Whenever someone clicks on an affiliated link and goes on to buy something, the Associate receives a small percentage of that purchase.

You may have even noticed a YouTuber or a blogger mentioning their affiliate links on the website or referral links in video descriptions. It’s one way that digital marketers can make an income beyond selling their own products.

Can Sellers Benefit From The Amazon Affiliate Program?

amazon affiliate program

Yes, but not all categories are eligible for monetization through the program. Some categories, such as grocery items, health & beauty products, and automotive supplies, don’t qualify for commissions at this time.

One excellent point is that sellers earn a commission for the entire cart value of the customer’s order, not just the item they clicked on to get you there. Thus, by referring your customers to buy products through Amazon, you earn a percentage of their entire order.

Do Sellers Pay For This Program?

No. No fees or costs are associated with joining or promoting your products using the Amazon Affiliate Program. All you have to do is sign up and start promoting products.

Can Sellers Make Additional Revenue With This Program?

Yes, you can make additional business revenue with this program – but it’s important to note that if you’re enrolled in Amazon Brand Registry, you should probably use the Brand Referral Bonus Program instead.

Because of the BRBP, advanced sellers likely won’t benefit from the Amazon Associates program as much. The Affiliate program is aimed more at content creators and bloggers than sellers.

How To Get Started with Amazon Affiliate?

Visit the Amazon Associate program website and register as an affiliate. There’s an application process where Amazon reviews your domain and other credentials to ensure you’re a good fit.

Once accepted, you’ll get access to Amazon’s Associate Central interface, where you can create affiliate links, track your performance, and get paid for your referrals. You create links directly on Amazon.com using a search bar customized for associates.

Where Can You Post?

You can share affiliate links on YouTube, blogs, and social media platforms such as Facebook and Twitter, websites, and some online forums. If you’re unsure whether it’s allowed, only publish content on your website, blog, or YouTube channel. There are many terms and conditions to follow, and things like creating AdWords campaigns to directly promote your Amazon Affiliate links are forbidden. 

When customers click on your referral link and purchase, you will earn a commission based on the total sales value. Because customers can add items to their carts from different categories, you’ll earn commissions from multiple product types simultaneously.

Alternatives For Sellers

amazon brand registry

There’s an excellent alternative if you own a registered brand on Amazon. Sellers enrolled in Amazon Brand Registry can use the Brand Referral Bonus Program to generate an average of 10% from non-Amazon originating sales.

What’s excellent is that the Amazon Brand Registry program works with Amazon Attribution.

So, if you’re already using advanced tools for building your Amazon advertising funnel, then you can use these same tools to create and track your affiliate links.

The data you’ll receive helps identify which messaging works with specific audiences and provides insight into how to maximize your revenue.

It’s an excellent option for sellers who want an alternative to the traditional Amazon Affiliates program.

The Amazon Affiliate Program is a great way to generate additional revenue for content creators and bloggers. However, advanced sellers on Amazon are better off using the Brand Referral Bonus Program.

Can’t I Use Both As An Amazon Seller?

amazon brand referral

Some marketplace sellers have both Amazon Affiliate and Brand Referral Program accounts. You can even use both programs to generate additional revenue from your customers.

However, it’s important to note that if you have a Brand Registry account, any purchases made through the Affiliate program won’t qualify for the BRBP referral bonus.

So you’ll need to be mindful of which links you’re using and ensure that customers click the BRBP links to get the bonus.

Overall, using both programs simultaneously as a seller is not recommended, but you can if you want to.

What’s The Main Difference Between Affiliates & Brand Referrals Programs?

One of the most significant considerations always boils down to commissions. There’s a significant difference in how you are paid as a member of either program.

With the Amazon Affiliate Program, you’ll earn from 4% to 10%, depending on the category of products you’re promoting and the total number of monthly sales.

The Brand Referral Bonus Program gives sellers an average commission of 10%, depending on the brand’s performance in specific categories.

With the Affiliates Program, you’ll get a cash deposit in your bank account the month after you’ve referred a sale.

However, there’s no cash payment for brands enrolled in the Brand Referral Bonus Program. Instead, any money you earn is a credit against your Amazon fees.

Thus, deciding which is more appropriate for your business is best before setting up either program.

In conclusion, the Amazon Associates (Affiliate) Program and the Brand Referral Bonus Program are two great options for maximizing profits as a seller on Amazon.

By understanding the difference between them and their benefits, you can maximize your revenue potential by taking advantage of both programs.

Which one you choose depends on your specific brand’s needs. Therefore, thoroughly research both options and decide what’s best for your business.


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