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Robert Runyon

Robert Runyon is the Director of Growth at Eva, a global tech company & Amazon services provider for growing 7/8-figure eCommerce brands. Robert has a background in B2B marketing, Amazon & 3rd party logistics, and runs the day-to-day marketing operations at Eva. He manages the marketing campaigns, publishes weekly podcast episodes & attends trade shows across the world taking pictures with thousands of people.

Robert Runyon Posts

Managing Amazon Product Variations and Parent-Child Listings

In today’s competitive e-commerce landscape, mastering the art of managing Amazon product variations and parent-child listings is crucial for success. Amazon, offers a versatile system for presenting multiple versions of the same product, making it easier for sellers to reach a broader audience. However, understanding and effectively managing these variations can be a complex endeavor. […]

Product Opportunity Explorer: Unlocking Opportunities for Success

In the ever-evolving landscape of digital marketing and e-commerce, staying ahead of the curve is basically the name of the game. And to do that effectively, you need to uncover new opportunities, refine your strategies, and innovate like never before. Hence; the Product Opportunity Explorer – a tool that has silently revolutionized the way businesses […]

Amazon Terrain in 2023: Selling Home & Kitchen Products

Introduction In the bustling bazaar of e-commerce, Amazon is the marketplace behemoth that everyone wants a piece of. Imagine crafting a stunning range of hand-blown glass vases, only to see them languishing in the vast Amazon product sea. Where did things veer off track? Embark on a journey with us to dissect Amazon’s 2023 ecosystem, […]

How To Sell Toys & Games Products Successfully On Amazon In 2023

1. Introduction Ever peeked into a child’s room lately? The rainbow of toys & the chorus of game sounds is a testament to an industry that has seen an incredible boom, especially on platforms like Amazon. If you’re contemplating diving into this profitable niche, you’ve landed in the right place. By selling toys on Amazon, […]

Power of Amazon Brand Analytics: Guide to Boost Your Sales & Profits

Introduction Amazon’s marketplace is a bustling hub of opportunity, hence it’s teeming with sellers vying for the attention of millions of customers. In this competitive landscape, in order to understand your brand’s performance & leveraging data-driven insights is not just an option; it’s a necessity, this is why you need Amazon Brand Analytics! It’s a […]

Power of Amazon Brand Registry: Intellectual Property Protection

On Amazon, where countless brands vie for consumer attention, the protection of intellectual property has never been more critical. But how can you, as a seller, ensure that your brand stands tall, unscathed by the relentless waves of competition & imitation? With Amazon Brand Registry! Enter the world of Amazon Brand Registry, basically a powerful […]

Amazon Product Image Optimization for Search & Conversion

Introduction Standing out on Amazon is no small feat. With millions of products vying for attention, how do you ensure that your product not only gets noticed but also converts into sales? The answer lies in optimizing your product images. Imagine walking into a physical store. What catches your eye first? The product displays, right? […]

Misconceptions About Amazon Repricers: The Truth

In the bustling world of e-commerce, understanding and reacting to market trends is vital. Amazon repricers are revolutionary tools designed to assist sellers in dynamically adjusting their product prices in response to market conditions. However, the confusion and misconceptions surrounding them can deter potential users. In this comprehensive guide, we’ll debunk some of the most […]

ASD Market Week: An Ocean of Opportunity Awaits

Have you ever stared at a bustling marketplace filled with opportunities but felt lost, because of not knowing where to start? That’s what ASD Market Week can feel like whether you are a newcomer or even a seasoned veteran. A diverse & lively event, ASD Market Week is the place where business owners, retailers, and […]

From an eCommerce Director to a Chief Digital Officer: Eva’s Role in Your Transition

The E-Commerce Director’s Dilemma E-Commerce marketplaces often resemble a jungle these days hence the e-Commerce Directors are navigating complex D2C and marketplace strategies. While critical to a brand’s success, these roles often become entangled in operations, leaving little room for innovation and growth. The Ascent to Becoming a Chief Digital Officer in e-Commerce(CDO) Becoming a […]

Unlocking International Markets on Amazon: Guide to Global Success

Introduction: In the bustling corridors of Amazon’s virtual marketplace, the world is your oyster. But how do you crack open the shell to reveal the pearl inside? The answer lies in understanding Amazon’s international markets. With over 300 million active customers, Amazon offers a vast, untapped reservoir of potential buyers. Expanding your business into international […]

Unlocking Success on Amazon: Building a Powerful Brand Identity

Introduction: In the bustling marketplace of Amazon, standing out is no small feat. With millions of sellers vying for attention, building a strong brand identity is more than a strategic move; it’s a necessity. But how do you create a brand that resonates with customers, drives sales, and fosters loyalty? This comprehensive guide will unravel […]

High-Converting Product Pages for Private Labels on Amazon

Amazon is not just a market; it’s a universe of opportunities. With over 2.5 million active sellers, the competition is fierce, but the potential for growth is never been matched before.  In this guide, we’ll explore the multifaceted world of Amazon’s platform product pages, focusing on private labels. We’ll uncover the secrets of Amazon’s algorithm, […]

The Power of Amazon Vine Program: Boosting Your Product Reviews

Introduction In the Amazon universe, product reviews are more than just opinions; they are the life and blood of success. They provide potential customers with insights, build trust, and often tip the scales in favor of a purchase.  But how can sellers be sure that their products are receiving honest and insightful reviews? How can […]

Amazon Pricing & Promotions: The Golden Formula to Success!

Introduction Millions of sellers vie for the attention of consumers on Amazon, so standing out from the crowd is a Herculean task. But what if there was a golden formula, a secret recipe that could skyrocket your sales and profits? Today, we’re going to delve into the world of pricing and promotions on Amazon, offering you […]

9 Useful Tips to Optimize Your Amazon Advertising Strategy

With millions of sellers attempting to attract customers and make sales, the Amazon marketplace is a hotbed of intense competition. In such a scenario, merely having a presence on Amazon isn’t enough. Success on this platform requires an advertising strategy that’s not just effective but also meticulously optimized to deliver maximum return on investment (ROI). […]

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