Amazon Lightning Deals: Everything You Need to Know
If you’ve been selling on Amazon for a while, you’re probably aware that being competitive is not enough. But Amazon Lightning Deals can help you surpass this competition and charm your visitors. But what are these Amazon Lightning Deals? Simply, they are Amazon’s promotional offers that are only available for a short period like 4-6 hours on the Amazon Deals page.
Running Amazon Lightning Deals is an effective way to increase sales for Amazon sellers who are looking for a strong strategy. Also, creating them is not as difficult as it seems.
In this article, we are going to refer to Amazon Lightning Deals and their benefits for your business!
Table of Contents
- 1 What are Amazon Lightning Deals?
- 2 How to create Amazon Lightning Deal?
- 3 The Fees
- 4 Are Amazon Lightning Deals Worth Using?
- 5 Last Thoughts
What are Amazon Lightning Deals?
Amazon Lightning Deals are sponsored promotions that allow sellers to give substantial discounts on certain products. They’re available on the ‘Today’s Deals’ tab.
Thousands of people take advantage of this unique type of deal every day. During Amazon Prime Day, however, they become exclusive to Prime members.
Customers can save money on a variety of items, including electronics, clothes, household appliances, and more.
You can see when is the deal ends on the product page. Each deal is limited to one per customer.
How to create Amazon Lightning Deal?
To create a Lightning Deal on Amazon, you must carry out the following:
1 – Make Sure You’re Eligible
You must have a Professional Seller account, get at least five Seller Feedback Ratings every month, and have an overall rating of at least 3.5 stars to be eligible for these promotions.
In addition, your product must meet specific requirements:
- Have at least a 3-star Amazon rating and a sales history.
- You must be Prime-eligible in all locations.
- Pay attention to Amazon’s price policies.
- Be unfettered and/or suitable and inoffensive.
- Make sure you’re in ‘New Condition.’
- Make as many different variants as you can.
- Comply with the regulations governing customer product reviews.
- Stick to the deal frequency policy.
2- Go to the Deals Section of Amazon Seller Central.
Go to Amazon Seller Central and log in when you’ve confirmed that your Amazon seller account and product are eligible for an Amazon Lightning Deal.
Once there, click ‘Deals’ under the ‘Promotions’ option.
3 – Choose ‘Create a new deal’ From the Menu
You’ll see all of your past promos as well as a button that says ‘Create a new offer’. Click there.
4 – Select Product
You can select an eligible product there and fill out the offer details.
5 – Schedule Your Amazon Lightning Deal
After you’ve submitted all of the necessary details for your Amazon Lightning Deal, you’ll need to choose a promotion timeframe. You can’t choose the exact day and hour that your Lightning Deal will appear on Amazon because of the Policy of Amazon.
6 – Create and Customize your Lightning Deal
After you’ve determined the time period, you’ll need to input the deal’s cost and the number of units offered.
The deal price is the highest price at which you want to sell your product. You must provide at least a 15% discount when selling on Amazon. Then, commit a certain amount of units to the transaction.
You can offer any or all of the variations if your product has any.
7 – Review and Submit Your Work.
Submit your Lightning Deal for approval once you’ve decided that all of your information is right. The approval procedure is usually instantaneous.
This is maybe the most obnoxious requirement for merchants. To conduct a lightning deal, Amazon charges a fee of $150.00.
The charge is unaffected by the price, quantity, or quality of the commodity. However, the rate is subject to seasonality, demand, and special events.
When you want to request a lightning deal, you can view the charge by clicking the ‘Submit’ button. After the sale has run in the marketplace, Amazon will deduct this amount automatically.
Perhaps the expense of lightning transactions will diminish earnings or put some sellers out of business. However, you must consider the endgame.
A minor revenue sacrifice might sometimes help you increase your long-term income.
Are Amazon Lightning Deals Worth Using?
Lightning offers provide sellers a great opportunity to increase sales and visibility. It’s an excellent resource for achieving the coveted Amazon Best Seller status.
But why not adhere to the tried-and-true methods of promotion? Amazon Lightning Deals, on the other hand, are about more than just raising sales.
Ranking and Visibility
One of Amazon’s most popular pages is ‘Today’s Deals.’ As a result, Lighting Deals make your products more noticeable right away.
New clients are attracted by special offers. A single deal sale might bring a flood of customers to your store. Some customers may wish to explore your store more.
Each lightning sale will help you climb the Amazon search rankings. In the long term, this implies more people will view your stuff.
Long-term losses result from excess inventories. That’s why sellers usually want to get rid of stale inventory while earning a profit.
Amazon Lightning Deals are a great way to get rid of excess inventory. You’ll free up warehouse space and avoid paying long-term storage expenses.
New Product Promotion
It’s sometimes difficult to predict if a new product will be a hit on Amazon. First and foremost, sellers must invest in visibility and then wait for a reaction from the market.
Amazon Lightning Deals might help speed up the process. Put the product in front of a large number of people for a short period of time. They’ll get the opportunity to learn about the new offer and put it to the test.
If the new listing is successful, some consumers can provide good reviews. All of these will help you improve your Amazon ranking and reputation even further.
Customers are always looking for the greatest deals on Amazon. And Amazon Lightning Deals are among the most affordable options available.
As a result, having an Amazon Lighting Deal could be a game-changer in terms of brand visibility and consumer satisfaction.
Of course, there are benefits and negatives to consider. Perhaps after some serious consideration, you’ve decided that Lightning Deals aren’t for you.
However, if you want to try something new, go for it. Remember that, in certain cases, it’s better to forgo profits in the short term in order to gain more long-term rewards, and this is true of Amazon as well.