Quick answer: A Shopify agency designs, builds, and grows a Shopify store. A Shopify marketing or growth agency focuses on traffic, conversion, and retention: Google and Meta ads, SEO, CRO, and email and SMS. Shopify store management covers the ongoing upkeep of products, apps, theme, and promotions. The best fit is the agency that owns the workstreams you need and measures them against profit, not just traffic. Eva is a full-service Shopify agency and an Amazon Ads Advanced Partner.
This page answers the questions brands ask most when they look for a Shopify marketing agency, a Shopify growth agency, or help with Shopify store management. For a longer guide on services and how to compare agencies, read the Shopify marketing agency guide.
Table of Contents
- What does a Shopify agency do?
- What is the difference between a Shopify marketing agency, a growth agency, and a development agency?
- What does Shopify store management include?
- Should a Shopify agency run Google Ads and Meta ads?
- How do you choose a Shopify agency?
- When should a brand hire a Shopify agency instead of building an in-house team?
- How does Eva work with Shopify brands?
What does a Shopify agency do?
A Shopify agency plans, builds, and grows a brand’s Shopify store. Depending on scope, the work covers store design and theme development, migrations from other platforms, SEO, conversion rate optimization, paid acquisition on Google and Meta, email and SMS retention, analytics, and day-to-day store management. Some agencies do one of these well; full-service agencies coordinate all of them against the same revenue and profit goals.
What is the difference between a Shopify marketing agency, a growth agency, and a development agency?
A Shopify development agency builds and maintains the store: themes, custom sections, apps, integrations, and migrations. A Shopify marketing agency drives demand through paid ads, SEO, content, and email. A Shopify growth agency usually combines marketing with conversion and retention work and judges results on profitable growth, not only traffic. Many brands need a mix, so compare agencies on what they will actually own rather than on the label.
What does Shopify store management include?
Shopify store management, sometimes sold as Shopify managed services, covers the ongoing work that keeps a store accurate and converting: product and collection updates, merchandising and promotions, theme and app maintenance, site speed and bug fixes, inventory and pricing checks, and regular performance reporting. It is a different brief from a one-time build or migration, so define which tasks the agency owns and which stay with your team.
Should a Shopify agency run Google Ads and Meta ads?
If paid traffic is a growth lever, yes, but only with clean tracking. A Shopify PPC or Google Ads agency should set up the Google and YouTube app and Merchant Center product feed, run Shopping, Performance Max, and search campaigns, and connect Meta through the Facebook and Instagram channel with the pixel and Conversions API. Results should be measured against Shopify orders, new customers, and margin, not only platform-reported ROAS.
How do you choose a Shopify agency?
Ask who will do the work day to day, which workstreams they own, how they report and how often, how they measure success, and who owns the ad accounts, store access, and data if you part ways. Look for experience in your category, clear contract terms, and a plan that ties traffic, conversion, and retention to profit. Be cautious of agencies that promise specific results before they have seen your data.
Read our Shopify marketing agency guide for services, costs to plan for, and how to compare agencies.
When should a brand hire a Shopify agency instead of building an in-house team?
An agency makes sense when you need several specialist skills at once, such as development, paid media, CRO, and retention, and cannot yet justify a full-time hire for each. An in-house team makes sense when one channel needs daily ownership and deep product knowledge. Many brands use a hybrid: an in-house owner with an agency covering specialist work.
For a full comparison of roles and costs, see Shopify agency vs in-house team.
How does Eva work with Shopify brands?
Eva is a full-service Shopify agency. One coordinated team covers store design, development and migration, SEO and conversion, Google and Meta advertising, retention and CRM, and ongoing store management. Eva is also an Amazon Ads Advanced Partner, so brands that sell on Shopify and Amazon can plan pricing, inventory, content, and advertising across both channels with the same team.
See Eva’s Shopify agency services, read Shopify and Amazon growth answers, or book a call to talk through your store.
Planning Shopify growth? See Shopify agency services, or book a call with Eva.
