If you’re an Amazon seller, you know that reviews are essential to your success. The more positive Amazon reviews you have, the higher your product is likely to rank in search results as 72% of customers wait until they’ve read reviews of a product before purchasing. So how can you make sure you get more positive reviews on Amazon in 2022? Here are a few tips to get started.
Table of Contents
- What are Amazon Reviews?
- Use Product Insert to Get More Amazon Reviews
- The “Request a Review” Button
- Create an Email List to Ask for Amazon Reviews
- Provide Discounted Products and Product Giveaways
- Use Amazon Vine Program
- Ask for Reviews from Past Customers Who Have Left Positive Seller Feedback
- Remember to Respect the Laws
What are Amazon Reviews?
The importance of Amazon reviews in encouraging sales cannot be overstated. They have a significant influence on the Buy Box performance of your items, which has a considerable impact on the visibility of your listings.
They also help in converting suspicious leads to paying customers. The more Amazon reviews you have, the higher your ranking; thus more sales you will have! However, Amazon has changed its Review Ratings in 2020.
Customers now can provide a star rating instead of a written review. The standard for Amazon reviews has evolved in recent years. With the Early Reviewer program set to be phased out in 2021, many Amazon sellers ask what they can do to improve ratings and drive sales.
Some customers may leave a star rating far faster than they can write reviews on Amazon. As a result, ratings have become more accessible than reviews. Ratings also tend to be more favorable than Amazon reviews. Overall, sellers have benefited from the shift to ratings.
It’s difficult, but not impossible, to get new reviews for your listings. So, let’s look at practical strategies to get you more 5-star Amazon reviews in 2022!
Use Product Insert to Get More Amazon Reviews
Product inserts are one of the simplest ways to increase your Amazon review count. The most excellent part about product inserts is that you can contact each consumer and seek a review. You can put a product insert as a little card within your product’s package.
You add a brief “thank you” remark on the card and politely request that the consumer submit a review. A QR code with a link to the product review page or a landing page could be included on your product insert. Make an effort to design something attractive. A nice-looking, nice-feeling product insert is preferable to a worthless piece of paper.
Product inserts are fantastic for encouraging consumers to write reviews on Amazon. Still, you should avoid using if/then statements in the insert wording, such as “If you leave us a review, we’ll extend your warranty.” Asking consumers to register their item for an extended warranty in exchange for their email is a successful and reasonably risk-free approach to employing inserts. You may then include them in an email auto-responder series to remind them to write Amazon reviews.
Amazon sends merchants a threatening email, telling them not to utilize inserts to solicit good ratings. You may still remind the consumer to write a review; you can’t urge them to leave a good one.
The “Request a Review” Button
Amazon has introduced a new tool that enables merchants to request reviews for their orders. The button is named “Request a Review.” So, how does this affect sellers? Amazon allows vendors to seek reviews from customers, but only under certain conditions.
You may finish it by just pressing the button, and Amazon will send the emails to you using a pre-written email template. You can only use this button once! It’s also only accessible 4 to 30 days following the order’s delivery date.
It is entirely compliant with the criteria for Amazon reviews and comes highly recommended. However, it’s ideal if you spend much time pressing this “Request a Review” button and sending emails one by one, with no follow-up emails.
Create an Email List to Ask for Amazon Reviews
You’ll need to discover alternative means to interact with your customers now that the seller message system and third-party automatic responses have been limited. Although building an email list is a long-term commitment, it may be highly beneficial to get valuable Amazon reviews.
It isn’t easy initially, but it’ll be much easier once you’ve gathered enough email addresses from your first Amazon product. You may then send emails to everyone on the list, using the advertisements you’ve generated to drive traffic to your landing page or other websites and persuade visitors to sign up for your services in return for discounts, among other things. Of course, you’ll need to invest in a landing page and a separate website for this to be truly effective.
Fortunately, there are several ways to build an email list, even if it takes time. First, through social media, you may create one. You may also start a blog and encourage folks to sign up for updates.
Another common strategy is to provide product inserts in everyday items to encourage consumers to sign up for your mailing list. Finally, you can ask customers who have purchased from you for reviews on your products and customer service after you have a mailing list.
Provide Discounted Products and Product Giveaways
You may improve the number of sales and the number of your Amazon reviews by offering significant discounts. We recommend pricing all your prices with a 25% discount upon releasing them to obtain better initial sales.
It’s a fragile line to walk when it comes to getting your product pricing just right. However, customers are most happy when you price your Amazon products reasonably, neither too high nor low.
Of course, everyone appreciates a bargain. According to studies, customers who receive a $10 coupon have higher oxytocin levels and are happy. When customers post a review, you want them to feel that way. While you can’t encourage people to submit a review in return for a discount, you may include discount coupons in your usual advertising approach.
Offering exclusive introductory pricing to your email subscribers, similar to Amazon’s Early Reviewer Program, is great to get your products noticed. Then, once they’ve made a purchase, send them an email asking them to leave reviews on Amazon.
You may also offer gift cards, or time-limited discounts on your items throughout the year and organically increase your review requests to get more favorable feedback. Product discounts are an excellent method to expand your customer base: 90% of buyers believe that if they have a coupon, they are more likely to try a new product.
Use Amazon Vine Program
The Vine program, exclusively available to brand-registered merchants and products with less than 30 Amazon reviews, was launched in December 2019. Go to Seller Central’s Advertising option and enroll your goods to utilize Vine. Then you offer free goods to Vine Voices members (people with a history of providing insightful reviews).
Enrollment will cost $200 per product starting in October 2021. It was free until October 2021, but it’s still a good deal compared to the $2500 it used to cost Vendor Central clients.
Once you’ve decided to join the program, you’ll need to send Amazon up to 30 units, tested and evaluated by Vine reviewers whose feedback is valued by both Amazon and its members.
Amazon created the system to allow merchants to assess the sustainability of pre-released products while also giving prospective buyers unbiased and independent product quality feedback.
Amazon Vine is the only way to get feedback; nevertheless, Vine reviewers are harsher than regular customers, with ratings below 4-stars not unusual.
Ask for Reviews from Past Customers Who Have Left Positive Seller Feedback
Many customers don’t know the difference between seller feedback and product reviews. We’ve all read product reviews left under Seller Feedback at some time. It’s critical to keep an eye on your seller feedback regularly.
Request product reviews from all customers who have provided good seller feedback, especially those who have written product reviews, by email. Do not miss them! We recommend including an attachment like this to your emails that explains how to submit Amazon reviews.
Only a tiny percentage of verified purchases provide comments. Those who have provided feedback to the seller are more likely to do so again.
Remember to Respect the Laws
Product reviews on Amazon are taken extremely seriously. Many Amazon sellers have been banned from the marketplace because of writing fake reviews. It’s critical to know the difference between legal and black hat approaches while obtaining Amazon reviews.
While there is no one-size-fits-all answer to getting more positive Amazon reviews, using the tips we’ve shared should help you get started. And if you need a little extra help, be sure to reach out to Eva for her free PPC audit. This free audit shows you how your Amazon PPC campaigns could use some improvement and give you specific advice on how to increase your chances of getting those all-important 5-star ratings. You are also more than welcome to contact us for a face-to-face discussion about your Amazon advertising strategy.